Building A Winning Retail Strategy
DOWNLOAD
Download Building A Winning Retail Strategy PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Building A Winning Retail Strategy book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Building A Winning Retail Strategy
DOWNLOAD
Author : John C. Williams
language : en
Publisher: Retail Learning Initiative, Centre for the Study of Commercial Activitiy, Ryerson Polytechnic University
Release Date : 1996
Building A Winning Retail Strategy written by John C. Williams and has been published by Retail Learning Initiative, Centre for the Study of Commercial Activitiy, Ryerson Polytechnic University this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Marketing categories.
Winning At Retail
DOWNLOAD
Author : Willard N. Ander
language : en
Publisher: Wiley + ORM
Release Date : 2010-12-20
Winning At Retail written by Willard N. Ander and has been published by Wiley + ORM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-20 with Business & Economics categories.
Praise for Winning At Retail "Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. If you want to harness your company's strengths to become a leader in your category-and stay in tune with what your customers want-this is the book for you." -Jim Rand, Senior Vice President of Business Development, McDonald's Corporation "Winning at Retail provides a thoughtful approach to retail differentiation. Ander and Stern warn of the 'treacherous middle' into which retailers too easily drift. They inspire us to avoid this peril through case studies of retailers who have assumed leadership through courageous choice." -Robert L. Price, Senior Vice President and Chief Marketing Officer, Wawa "In a difficult retail environment, this book provides crucial guidance for staying on top of your competition-by taking the customer seriously and leveraging your strengths to provide experiences that increase customer loyalty. Will Ander and Neil Stern elegantly argue that you can't always be the biggest, fastest, and trendiest place on the block, but it takes only one of these 'Ests' to be a category leader. Businesses big and small can benefit from the carefully distilled lessons in this book." -Bernd Schmitt, Professor of Marketing, Columbia Business School and author of Customer Experience Management
Learn Popular Retail Strategies Collection
DOWNLOAD
Author : Richard Hammond
language : en
Publisher: FT Press
Release Date : 2013-08-14
Learn Popular Retail Strategies Collection written by Richard Hammond and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-14 with Business & Economics categories.
The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including: Opportunities to learn from past retail pioneers: simple yet effective strategies your competitors have forgotten. How to use data to drive profit and growth. How to do more with less, and maximize the value each team member brings to the table. How to use new technology to develop highly productive, innovative "Remote Teams". Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies. ¿ Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy , two leading experts offer the first comprehensive, research-based guide to building winning retail marketing programs. Drawing on a decade of customer research, the authors introduce: ¿ A start-to-finish system for planning and executing effective campaigns. ¿ Powerful new tools for influencing shopper behavior and driving better results. Practical, workable techniques for measuring performance – including a breakthrough approach for measuring ROI from the standpoint of all stakeholders. ¿ Best practices models for integrating internal and syndicated research. Trend analysis to help retailers chart the future trajectory of marketing, and position themselves appropriately. ¿ Shopper Intimacy contains extensive case studies, charts, pictures, and illustrations designed to deepen marketers’ understanding. Above all, it presents practical learnings that cut across all retail segments, with data to support the authors’ conclusions, and techniques for successfully applying them.
How To Succeed At Retail
DOWNLOAD
Author : Keith Lincoln
language : en
Publisher: Kogan Page Publishers
Release Date : 2009-05-03
How To Succeed At Retail written by Keith Lincoln and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-03 with Business & Economics categories.
Who are the world's best retail brands? Is there a formula for success you can learn from? How to Succeed at Retail helps you find the key factors that will make you successful. Building on the process introduced in the international bestseller Retailization, it begins by encouraging you to become 'retail obsessed' and to think strategically, creatively and operationally in a retail context. It then illustrates success in action with 25 winning international case studies that show you some inspirational ways forward. Fast-paced and accessible, it concludes with an operational methodology which can be applied to any and every business. By introducing you to new ideas, winning cases and real tools, How to Succeed at Retail will help you to develop and implement an actionable brand vision. An accompanying website provides access to further case studies, strategies, tools and downloads. Featured case studies: Apple; Assa Abloy; Bose; Courvoisier; Dyson; Easyjet; Gillette; Gooh!; Guiness; Hennes & Mauritz; Holland & Holland; Innocent; Karmaloop; Oliviers & Co; P&G; Peroni; Red Bull; REI; Senseo; Starbucks; Superquinn; Tchibo; Whole Foods Market; Yoyamart; Zara.
Branding A Store
DOWNLOAD
Author : Ko Floor
language : en
Publisher: Kogan Page Publishers
Release Date : 2006
Branding A Store written by Ko Floor and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Architecture categories.
Branding a Store shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace. First the book explains the distinction between retail brands and manufacturer brands, and assesses the increasing conflict between the two. The author explains in detail the potential benefits of a strong retail brand for both the retailer and the consumer. It discusses the factors to consider when positioning the brand: assortment; price; convenience; and customer experience. The author considers the three competitive strategies to follow to build a strong, distinct brand identity: increasing sales; cutting costs; and increasing differentiation from the competition. Then he explains the most effective ways to communicate with the consumer. Finally he offers insights into the future development of successful retail brands.
Retailing
DOWNLOAD
Author : Romilly Jones
language : en
Publisher:
Release Date : 2005
Retailing written by Romilly Jones and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Clerks (Retail trade) categories.
To build a winning retail strategy potential retailers should formulate a strategic business and marketing plan backed by viable, practical and easy-to-implement steps that lay the foundation for long-term profitable growth.
Shopper Intimacy
DOWNLOAD
Author : Rick DeHerder
language : en
Publisher: FT Press
Release Date : 2010-09-09
Shopper Intimacy written by Rick DeHerder and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-09 with Business & Economics categories.
Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy, two leading experts offer the first comprehensive, research-based guide to building winning retail marketing programs. Drawing on a decade of customer research, the authors introduce: A start-to-finish system for planning and executing effective campaigns. Powerful new tools for influencing shopper behavior and driving better results. Practical, workable techniques for measuring performance – including a breakthrough approach for measuring ROI from the standpoint of all stakeholders. Best practices models for integrating internal and syndicated research. Trend analysis to help retailers chart the future trajectory of marketing, and position themselves appropriately. Shopper Intimacy contains extensive case studies, charts, pictures, and illustrations designed to deepen marketers’ understanding. Above all, it presents practical learnings that cut across all retail segments, with data to support the authors’ conclusions, and techniques for successfully applying them.
Retail Strategy
DOWNLOAD
Author : Christine Cuthbertson
language : en
Publisher: Routledge
Release Date : 2007-07-11
Retail Strategy written by Christine Cuthbertson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07-11 with Business & Economics categories.
The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework of unusual breadth and depth. The book communicates contemporary retail thought from the perspectives of both senior international retailers and expert observers. It is structured around four sections: * Section I : retailing in an international context * Section II: chapters from faculty at Templeton College in Oxford outlining the key issues with review questions, discussion topics, assignments and further reading. * Section III : A unique series of in depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management. Each case is backed up by company and sector information to demonstrate the changing retail and global environment. * Section IV: A summary and overview with further exercises assignments and recommended reading.The book is an innovative and highly effective new text for both students and executives needing to understand the complexities of the latest global developments and thinking.
The Complete Idiot S Guide To Starting And Running A Retail Store
DOWNLOAD
Author : James E. Dion
language : en
Publisher: Dorling Kindersley Ltd
Release Date : 2008-04-01
The Complete Idiot S Guide To Starting And Running A Retail Store written by James E. Dion and has been published by Dorling Kindersley Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-01 with Business & Economics categories.
Make the dream of opening a retail business a reality. The fastest-growing segment of small business is retail-everything from clothing to linens, books to boats, gourmet pans to furniture. With over 30 years' experience in retail, national expert and consultant James Dion offers practical, hands-on tips and advice on all aspects of retail business, from choosing the right business model and finding the ideal location to financing, purchasing, and marketing. ? Expert author with a high industry profile ? Practical, hands-on steps on how to build a successful retail business ? Up-to-date information on the retail market
Customer Centricity In Organized Retailing
DOWNLOAD
Author : Manoj Kumar Dash
language : en
Publisher: Springer Nature
Release Date : 2023-06-26
Customer Centricity In Organized Retailing written by Manoj Kumar Dash and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-26 with Business & Economics categories.
This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with changing consumer behavior. It discusses the importance of developing appropriate retailing strategies in the context of an emerging economy, being agile and forward-thinking to implement a customer-centric approach across the retail value chain's upstream and downstream actions, and the requirement of clarity on the exact tools and techniques that will allow the retailers to move from their present product-centric state to the looked-for customer-centric state. This book aids the practitioners in developing and adopting a culture of customer-centricity and focuses on various retail strategy concepts and their implementation. It aims to present the multifaceted and multifarious questions of retail marketing in two studies, where each study provides a comprehensive solution.