Building Ai Driven Marketing Capabilities
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Building Ai Driven Marketing Capabilities
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Author : Neha Zaidi
language : en
Publisher: Springer Nature
Release Date : 2023-12-28
Building Ai Driven Marketing Capabilities written by Neha Zaidi and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-28 with Computers categories.
This book provides insight into technologies that offer competitive advantage in marketing. These technologies can help us with describing and predicting customer behavior with the help of analytics, designing of radical products, creating of meaningful value, optimization of distribution, informing and promoting solutions, and making marketing more effective overall by aligning marketing with business goals. A range of technologies, such as analytics, big data, artificial intelligence, IoT, machine learning are expected to transform future businesses. Understanding customer needs, matching them to solutions and delivering value can all be dramatically optimized with the help of technology. Businesses need to realize that AI has already made inroads in marketing and can be expected to wield its influence across functional areas in the foreseeable future. The business world is headed towards acceptance of technology to synthesize knowledge by interpreting diverse information and facilitating decision making. This book is an attempt to reflect deployment of technologies across businesses and sectors. As the functional discipline comes together, harnessing a gamut of technologies becomes indispensable to deliver a superior customer experience and driving profits. Marketers should thus adopt the concepts of openness, convergence, and creation of value through new emerging technologies. A resultant hyper connected market will thus have to adopt innovative changes in its existing processes and services. The proposed book offers its readers an insight into technological interventions in various aspects of marketing domain. From understanding various technologies as an enabler to marketing efforts and its impact on decision making and mapping of various facets of customer experience, this book is recommended for marketers and learners to understand the advantages of using technology. What You Will Learn Thedevelopments and applications of Artificial Intelligence in marketing The precise, practical framework necessary to discover, utilize, and embrace AI potential to optimize the outcomes for company growth Automation and optimization of media planning through AI Who This Book is For The book is designed for marketers, academicians, business professionals, data scientists, practitioners, and researchers.
Ai Innovations In Service And Tourism Marketing
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Author : Nadda, Vipin
language : en
Publisher: IGI Global
Release Date : 2024-08-01
Ai Innovations In Service And Tourism Marketing written by Nadda, Vipin and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-01 with Business & Economics categories.
The use of artificial intelligence (AI) in service and tourism marketing has revolutionized the industry by personalizing customer experiences and optimizing operational efficiency. AI-driven tools analyze vast amounts of data to understand customer preferences, enabling businesses to offer tailored recommendations and promotions. AI-powered marketing campaigns can adapt in real-time, ensuring messages resonate with the right audience. AI Innovations in Service and Tourism Marketing discusses cutting-edge innovations in the use of AI technologies in service and tourism marketing. It explains how to harness these technologies to enhance customer experience and drive engagement. Covering topics such as automation, chatbots, and operational efficiency, this book is an excellent resource for managers, marketing professionals, business leaders, researchers, academicians, educators, and postgraduate students.
Ai Powered Marketing
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Author : Mr. Sagar Rai and Dr. Leelawati
language : en
Publisher: Forever Shinings Publication
Release Date : 2025-07-19
Ai Powered Marketing written by Mr. Sagar Rai and Dr. Leelawati and has been published by Forever Shinings Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-19 with Fiction categories.
Within a few years of interval, artificial intelligence has become a driving force from a future concept behind today's most successful marketing campaigns. We are on the depression of a marketing revolution, where algorithms predict consumer behaviour with supernatural accuracy, provide personal experiences on the Chatbot scale, and machine learning optimizes real -time campaigns with supernatural precision. The marketing landscape is moved fundamentally. Traditional approaches that depended on the broader demographic segments and intestinal tendencies, and provided space for data-driven strategies run by AI technologies that can treat billions of data points can identify invisible human analysis patterns and perform the campaign with surgical precision. This change does not just change how we are in the market - this is to redefine what is possible in the customer, brand construction and revenue creation. This book acts as your wide guide to navigate the AI-producing marketing ecosystem. Whether you are an experienced marketing manager and want to modernize your approach, a digital marketing personnel who require expanding your tool set, or an entrepreneur with a view to competing with industry veterans, you will search for practical strategies, condition -of -equipment and action -rich insights that can change marketing efforts. But this isn't just about technology—it's about transformation. AI-powered marketing represents a paradigm shift toward more intelligent, efficient, and effective customer relationships. The brands that embrace this evolution will build deeper connections with their audiences, achieve better return on investment, and create sustainable competitive advantages in an increasingly crowded marketplace.
Artificial Intelligence And Smes In Developing Economies
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Author : Timilehin Olasoji Olubiyi
language : en
Publisher: Taylor & Francis
Release Date : 2025-06-27
Artificial Intelligence And Smes In Developing Economies written by Timilehin Olasoji Olubiyi and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-27 with Business & Economics categories.
Artificial Intelligence and SMEs in Developing Economies explores the emergence and application of Artificial Intelligence in developing economies. This is in response to the shift in Artificial Intelligence research towards the achievement of Sustainable Development Goals (SDGs), as well as the environmental problems and methods to solve them. Written by experts from around the globe from developing countries, the book contains a balance of theoretical and empirical chapters that explore Artificial Intelligence in the context of business. It focuses especially on integrating industry 5.0 where Artificial Intelligence plays a major role. The chapters include knowledge and applications for small businesses, ranging from disruptive Artificial Intelligence technologies to determinants of Artificial Intelligence adoption in SMEs from major developing economies such as Africa, Latin America and Asia. In the latter chapters, the book discusses the application of Artificial Intelligence, such as how to leverage it for sustainable and responsible small businesses, and the importance of appreciating in a business environment. This book is the first substantial study on Artificial Intelligence and the future of sustainable small businesses in emerging economies. It is a useful resource for academics and university students with interest in Artificial Intelligence and sustainable small businesses, specifically small business development. It is also a valuable read for policy makers and SME stakeholders.
Cases On Ai Ethics In Business
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Author : Tennin, Kyla Latrice
language : en
Publisher: IGI Global
Release Date : 2024-05-17
Cases On Ai Ethics In Business written by Tennin, Kyla Latrice and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-17 with Business & Economics categories.
Organizations face a pressing challenge in today's rapidly evolving economies: navigating the ethical complexities of adopting Artificial Intelligence (AI) and related technologies. As AI becomes increasingly integral to operations, transparency, fairness, accountability, and privacy concerns are more critical than ever. Organizations need practical guidance to develop and implement AI ethics strategies effectively. Cases on AI Ethics in Business offers a comprehensive solution by examining AI Ethics through theoretical lenses and innovative practices. It provides a roadmap for organizations to address ethical challenges in AI adoption, offering insights from leaders in the field. With a focus on theory-to-practice, the book equips readers with actionable strategies and frameworks to navigate the ethical implications of AI, ensuring responsible and sustainable AI deployment.
Ai In Marketing Sales And Service
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Author : Peter Gentsch
language : en
Publisher: Springer
Release Date : 2018-10-22
Ai In Marketing Sales And Service written by Peter Gentsch and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-22 with Computers categories.
AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.
The Ai Marketing Canvas
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Author : Raj Venkatesan
language : en
Publisher: Stanford Business Books
Release Date : 2021-05-18
The Ai Marketing Canvas written by Raj Venkatesan and has been published by Stanford Business Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-18 with Business & Economics categories.
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success --regardless of where their marketing organization is in the process. The book is also a call to action for marketing leaders to confront and decide how they will address this critical pivot point in marketing. The authors pose to marketers the critical questions of (1) "How should modern Marketers be thinking about Artificial Intelligence and Machine Learning?" and (2) "How should Marketers be developing a strategy & plan to implement AI into their marketing toolkit?" Opening chapters provide marketing leaders with an overview of what exactly is AI, how is it different than traditional computer science approaches; then proposes a best practice 5 stage framework for how to implement what the authors term the "AI Marketing Canvas." This is based on research and interviews the authors did with leading Marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands currently, successfully, weaving AI into their marketing strategies, including Google, LYFT, Ancestry.com, and Coca-Cola. The book ends with a discussion of important implications for marketing leaders, for your team, people and culture. Strategically sound, application-focused, and customer-centric, this book fills a lacuna in actionable marketing strategy guidance at a time when it is most needed.
Strategic Blueprints For Ai Driven Marketing In The Digital Era
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Author : Dulloo, Rhytheema
language : en
Publisher: IGI Global
Release Date : 2025-04-30
Strategic Blueprints For Ai Driven Marketing In The Digital Era written by Dulloo, Rhytheema and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-30 with Business & Economics categories.
In the digital landscape, AI-driven marketing reshapes how brands engage with customers, optimize campaigns, and drive growth. Strategic blueprints for AI-driven marketing provide a framework for businesses to leverage advanced technologies like machine learning, natural language processing, and data analytics to enhance decision-making and deliver personalized, impactful experiences. As digital channels become crowded and consumer expectations rise, organizations must create comprehensive, data-backed strategies that incorporate cutting-edge AI tools and align with their goals and values. These strategic blueprints help businesses navigate the complexities of modern marketing and ensure long-term success in a digital world. Strategic Blueprints for AI-Driven Marketing in the Digital Era explores the integration of intelligent technology into business branding and marketing strategies. It examines digital communication channels for effective customer retention. This book covers topics such as chatbots, ethics and law, and brand identity, and is a useful resource for business owners, entrepreneurs, computer engineers, academicians, researchers, and data scientists.
Building Ai Powered Products
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Author : Marily Nika
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2025-02-15
Building Ai Powered Products written by Marily Nika and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-15 with Business & Economics categories.
Drawing from her experience at Google and Meta, Dr. Marily Nika delivers the definitive guide for product managers building AI and GenAI powered products. Packed with smart strategies, actionable tools, and real-world examples, this book breaks down the complex world of AI agents and generative AI products into a playbook for driving innovation to help product leaders bridge the gap between niche AI and GenAI technologies and user pain points. Whether you're already leading product teams or are an aspiring product manager, and regardless of your prior knowledge with AI, this guide will empower you to confidently navigate every stage of the AI product lifecycle. Confidently manage AI product development with tools, frameworks, strategic insights, and real-world examples from Google, Meta, OpenAI, and more Lead product orgs to solve real problems via agentic AI and GenAI capabilities Gain AI Awareness and technical fluency to work with AI models, LLMs, and the algorithms that power them; get cross-functional alignment; make strategic trade-offs; and set OKRs
Ai Driven Marketing Research And Data Analytics
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Author : Masengu, Reason
language : en
Publisher: IGI Global
Release Date : 2024-04-22
Ai Driven Marketing Research And Data Analytics written by Masengu, Reason and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-22 with Business & Economics categories.
The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.