Building Ai Driven Marketing Capabilities
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Building Ai Driven Marketing Capabilities
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Author : Neha Zaidi
language : en
Publisher: Apress
Release Date : 2024-02-26
Building Ai Driven Marketing Capabilities written by Neha Zaidi and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-26 with Computers categories.
This book provides insight into technologies that offer competitive advantage in marketing. These technologies can help us with describing and predicting customer behavior with the help of analytics, designing of radical products, creating of meaningful value, optimization of distribution, informing and promoting solutions, and making marketing more effective overall by aligning marketing with business goals. A range of technologies, such as analytics, big data, artificial intelligence, IoT, machine learning are expected to transform future businesses. Understanding customer needs, matching them to solutions and delivering value can all be dramatically optimized with the help of technology. Businesses need to realize that AI has already made inroads in marketing and can be expected to wield its influence across functional areas in the foreseeable future. The business world is headed towards acceptance of technology to synthesize knowledge by interpreting diverse information and facilitating decision making. This book is an attempt to reflect deployment of technologies across businesses and sectors. As the functional discipline comes together, harnessing a gamut of technologies becomes indispensable to deliver a superior customer experience and driving profits. Marketers should thus adopt the concepts of openness, convergence, and creation of value through new emerging technologies. A resultant hyper connected market will thus have to adopt innovative changes in its existing processes and services. The proposed book offers its readers an insight into technological interventions in various aspects of marketing domain. From understanding various technologies as an enabler to marketing efforts and its impact on decision making and mapping of various facets of customer experience, this book is recommended for marketers and learners to understand the advantages of using technology. What You Will Learn The developments and applications of Artificial Intelligence in marketing The precise, practical framework necessary to discover, utilize, and embrace AI potential to optimize the outcomes for company growth Automation and optimization of media planning through AI Who This Book is For The book is designed for marketers, academicians, business professionals, data scientists, practitioners, and researchers.
Ai Powered Digital Marketing
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Author : Kabindra Kundu
language : en
Publisher: Sucess Mantra Publications
Release Date : 2023-07-15
Ai Powered Digital Marketing written by Kabindra Kundu and has been published by Sucess Mantra Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-15 with Business & Economics categories.
Chapter-wise Review of "AI-Powered Digital Marketing: Revolutionizing Your Marketing Strategies" Chapter 1: Fundamentals of AI-Powered Digital Marketing This chapter sets the stage for an exciting journey into the world of AI-powered digital marketing. The author provides a comprehensive overview of the fundamental concepts, explaining how AI is reshaping the marketing landscape. With clear explanations and real-life examples, readers are introduced to the immense potential and benefits of integrating AI into their marketing strategies. Chapter 2: Introduction to AI-driven Digital Marketing Building on the fundamentals, this chapter delves deeper into AI-driven digital marketing. It explores various AI technologies and their applications in marketing, such as machine learning, natural language processing, and predictive analytics. The author successfully simplifies complex concepts, making it accessible to marketers of all levels. By showcasing the practical uses of AI, readers are inspired to leverage these powerful tools. Chapter 3: Search Engine Optimization (SEO) In this crucial chapter, the author explains how AI is revolutionizing search engine optimization. From keyword research to content optimization and link building, AI-driven techniques are explored to help businesses achieve higher rankings and increased organic traffic. The inclusion of practical tips and best practices ensures that readers can immediately apply these strategies to improve their SEO efforts. Chapter 4: AI for Technical SEO Technical SEO can often be daunting, but this chapter simplifies the process with AI. Readers gain valuable insights into how AI algorithms can identify and resolve technical issues, improve website performance, and enhance user experience. By harnessing the power of AI for technical SEO, businesses can gain a competitive edge and drive more targeted traffic to their websites. Chapter 5: Reputation Management Ethical Considerations in AI-powered digital marketing (included topic) This book stands out by addressing the critical topic of ethical considerations in AI-powered digital marketing. The dedicated section explores the ethical challenges associated with AI, such as data privacy, bias, and transparency. It provides valuable guidance on maintaining ethical standards and fostering trust with consumers. This chapter ensures that marketers prioritize responsible AI usage. Chapter 6: AI-Powered Content Writing and Marketing Content is king, and this chapter demonstrates how AI can revolutionize content creation and marketing. From AI-powered content generation to natural language processing for personalized content, readers discover innovative ways to create engaging and relevant content. The author showcases real-life examples and best practices, equipping marketers with the knowledge to leverage AI for effective content strategies. Chapter 7: Email Marketing and Automation Email marketing remains a powerful tool in the digital marketing arsenal, and this chapter showcases how AI can enhance its effectiveness. Readers learn how to leverage AI for email campaign optimization, personalization, and workflow automation. The practical tips and case studies presented inspire marketers to create highly targeted and engaging email strategies. Chapter 8: Social Media Marketing Social media platforms are dynamic and ever-evolving, and AI is at the forefront of transforming social media marketing. This chapter explores AI-powered social listening, sentiment analysis, chatbots, and social media advertising optimization. Marketers gain valuable insights into leveraging AI to maximize their social media presence and engage with their target audience effectively. Chapter 9: Role of ChatGPT and Google BERT in Digital Marketing This chapter highlights the immense potential of AI-driven chatbots and language models. Readers discover how ChatGPT and Google BERT can enhance customer interactions, content creation, and search engine rankings. The practical applications and case studies presented make it an essential read for marketers looking to leverage the power of conversational AI. Chapter 10: Google Search Console: Step-by-Step Implementation Google Search Console is a critical tool for SEO success, and this chapter provides a step-by-step guide on leveraging its features. Marketers gain a comprehensive understanding of data analysis, website performance monitoring, and optimization suggestions. By harnessing the power of Google Search Console, businesses can fine-tune their SEO strategies and achieve higher search rankings. Chapter 11: Influencer Marketing Influencer marketing has become a key component of digital strategies, and AI can enhance its effectiveness. This chapter explores AI-powered influencer discovery, campaign management, and performance tracking. Readers gain insights into identifying the right influencers, measuring the impact of collaborations, and maximizing ROI. The practical tips and strategies provided make it a must-read for marketers seeking to amplify their brand reach. Chapter 12: Performance Marketing Performance marketing is all about driving measurable results, and this chapter shows how AI can be a game-changer in this field. The exploration of AI-powered advertising platforms, programmatic advertising, predictive analytics, and customer segmentation equips marketers with the tools to optimize their performance marketing strategies. It's an essential read for those seeking data-driven success. Chapter 13: Google Analytics No digital marketing book is complete without a comprehensive understanding of Google Analytics, and this chapter delivers just that. Marketers will benefit from the in-depth exploration of Google Analytics features, data interpretation, and actionable insights. With practical tips for tracking and optimizing marketing campaigns, this chapter is a goldmine for digital marketers. Chapter 14: Exploring the Uses of Canva for Digital Marketing Visual content plays a crucial role in digital marketing, and Canva has emerged as a powerful design tool. This chapter showcases how AI-powered design platforms like Canva can streamline the creation of engaging visual content. Readers discover how to leverage templates, design automation, and data-driven insights to create stunning visuals that resonate with their target audience. Chapter 15: Google Tag Manager Tracking and managing marketing tags can be complex, but Google Tag Manager simplifies the process. This chapter provides a comprehensive guide to implementing and utilizing Google Tag Manager effectively. Marketers gain insights into tag deployment, event tracking, and data integration, empowering them to streamline their analytics and optimize their marketing efforts. Chapter 16: Affiliate Marketing Affiliate marketing continues to be a popular revenue-generating strategy, and AI can enhance its effectiveness. This chapter explores AI-powered affiliate tracking, performance optimization, and fraud detection. By leveraging AI, marketers can automate processes, optimize partnerships, and maximize their affiliate marketing ROI. Chapter 17: Marketing Automation and Use of Zapier Automation is key to scaling marketing efforts, and this chapter demonstrates how AI-powered tools like Zapier can streamline workflows. Readers gain insights into automating repetitive tasks, integrating various marketing tools, and improving overall efficiency. By harnessing the power of marketing automation, marketers can focus on strategic initiatives and achieve greater productivity. Chapter 18: Introduction to Marketing Analytics Data-driven decision-making is essential in modern marketing, and this chapter introduces marketers to the world of marketing analytics. Readers gain a comprehensive understanding of data collection, analysis, and visualization techniques. By harnessing the power of marketing analytics, businesses can uncover actionable insights and optimize their marketing strategies. Chapter 19: Latest Products of Google for Digital Marketing Google is at the forefront of AI innovation, and this chapter explores the latest products that can transform digital marketing. Readers discover cutting-edge tools like Google Performance Max, Google Search Generative Experience, and Google Product Studio. By staying up-to-date with the latest Google offerings, marketers can leverage AI to stay ahead of the competition. Chapter 20: Role of CRM in Digital Marketing CRM (Customer Relationship Management) systems are crucial for managing customer interactions, and this chapter highlights their significance in the digital marketing landscape. Readers gain insights into leveraging AI-powered CRM tools for lead management, customer segmentation, and personalized marketing. By utilizing CRM effectively, marketers can enhance customer relationships and drive business growth. Chapter 21: Sales Funnel Understanding the sales funnel is essential for successful marketing campaigns, and this chapter provides a comprehensive guide. Readers learn how AI can optimize each stage of the sales funnel, from lead generation to conversion and retention. By aligning AI-powered strategies with the sales funnel, businesses can enhance their overall marketing performance. Chapter 22: Lead Generation Lead generation is the lifeblood of any business, and this chapter focuses on leveraging AI for effective lead generation strategies. Readers gain insights into AI-powered lead scoring, predictive analytics, and personalized targeting. By implementing AI-driven lead generation techniques, marketers can optimize their efforts and attract high-quality leads. Chapter 23: AI-Powered Attribution Model and ROI Analysis Determining the ROI of marketing campaigns can be challenging, but AI-powered attribution models offer a solution. This chapter explores advanced attribution models, data-driven ROI analysis, and campaign optimization. By leveraging AI for accurate attribution and ROI analysis, businesses can make informed decisions and allocate resources effectively. Chapter 24: Podcast Podcasts have gained immense popularity, and this chapter showcases how AI can enhance podcast marketing efforts. Readers discover AI-powered podcast recommendations, transcription, and audience analysis. By leveraging AI in podcast marketing, businesses can expand their reach and engage with a targeted audience effectively. Chapter 25: RSS Feed RSS feeds remain a valuable tool for content distribution, and this chapter explores how AI can optimize their usage. Readers learn about AI-powered content curation, personalized RSS feeds, and automated distribution. By leveraging AI in RSS feed management, marketers can deliver relevant content to their audience and increase engagement. Chapter 26: Other Free Resources This chapter provides a treasure trove of free resources that marketers can leverage to enhance their AI-powered digital marketing strategies. From free AI tools to online courses and communities, readers gain access to a wealth of valuable resources. By taking advantage of these resources, marketers can continue to learn, grow, and stay at the forefront of AI-driven marketing. Chapter 27: Project on AI The inclusion of practical projects allows readers to apply their newfound knowledge in real-world scenarios. The projects presented, such as sentiment analysis for social media marketing and a keyword research tool, enable marketers to gain hands-on experience and enhance their skills. Digital Marketing Glossary To ensure readers have a comprehensive understanding of AI-powered digital marketing terminology, the book concludes with a comprehensive glossary. It serves as a valuable reference, helping marketers navigate the evolving field with confidence. Ethical Considerations in AI-Powered Digital Marketing (included topic) The dedicated section on ethical considerations in AI-powered digital marketing highlights the importance of responsible AI usage. It addresses crucial topics such as data privacy, bias, and transparency, ensuring that marketers prioritize ethical practices in their AI-driven strategies. Future Trends in AI-Powered Digital Marketing (included topic) While the book covers a wide range of AI-powered digital marketing topics, it goes beyond the present and explores future trends. By discussing upcoming developments, such as voice search, AI chatbots, and personalized marketing experiences, readers are equipped with insights to stay ahead of the curve. Overall, "AI-Powered Digital Marketing: Revolutionizing Your Marketing Strategies" offers a comprehensive and practical guide to leveraging AI in digital marketing. It combines fundamental concepts, practical tips, and real-life examples to empower marketers to optimize their strategies, improve ROI, and drive business success in the digital age. With its focus on ethical considerations and future trends, this book is a must-have for any marketer looking to stay competitive in the ever-evolving world of AI-powered digital marketing.
Mastering Ai For Marketing A Comprehensive Guide
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Author : Colin Tandy
language : en
Publisher: Colin Tandy
Release Date : 2024-03-31
Mastering Ai For Marketing A Comprehensive Guide written by Colin Tandy and has been published by Colin Tandy this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-31 with Business & Economics categories.
Unleash the Power of AI to Transform Your Marketing Mastering AI for Marketing: A Comprehensive Guide by Colin Tandy equips you with the knowledge and strategies to leverage the transformative power of Artificial Intelligence in today's dynamic marketing landscape. This book is your one-stop shop for: Understanding the Fundamentals of AI: Demystify AI concepts and explore its potential applications in marketing. Building a Winning AI Marketing Strategy: Learn how to identify the most impactful AI use cases for your brand and craft a data-driven roadmap for success. Harnessing the Power of AI Tools: Discover a practical toolkit of AI-powered marketing technologies and platforms to streamline your campaigns and optimize results. Unlocking Customer Insights with AI: Leverage AI for deep customer understanding, hyper-personalization, and creating targeted marketing campaigns. Staying Ahead of the Curve: Explore the latest advancements and future trends in AI marketing to ensure you remain competitive. Mastering AI for Marketing empowers you to: Boost campaign effectiveness and ROI. Personalize customer experiences at scale. Make data-driven marketing decisions for smarter resource allocation. Gain a competitive edge in the ever-evolving marketing landscape. Embrace the future of marketing. Download your copy of Mastering AI for Marketing today!
Artificial Intelligence Real Profits
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Author : Jack Pemberton
language : en
Publisher: eBookIt.com
Release Date :
Artificial Intelligence Real Profits written by Jack Pemberton and has been published by eBookIt.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with Computers categories.
Unlock the Power of AI: Revolutionize Your Marketing Strategy with "Artificial Intelligence, Real Profits: Mastering ChatGPT-4 for Business Marketing." Are you tired of traditional marketing strategies that fail to deliver the results you need? Are you ready to embrace the power of Artificial Intelligence (AI) to take your business marketing to the next level? Look no further than "Artificial Intelligence, Real Profits: Mastering ChatGPT-4 for Business Marketing." This comprehensive guide is your gateway to unlocking the full potential of AI-driven marketing. From content creation to social media management, ChatGPT-4 has the power to revolutionize the way you do business. But what exactly is ChatGPT-4, and how can it benefit your business? ChatGPT-4 is a cutting-edge AI technology that uses natural language processing to generate human-like responses to text-based prompts. In other words, it can write like a human, but at a much faster pace and with greater accuracy. This makes it an invaluable tool for businesses looking to streamline their marketing efforts and drive real, tangible results. In "Artificial Intelligence, Real Profits," you'll learn how to leverage ChatGPT-4 to create compelling content that resonates with your target audience. Whether you're writing blog posts, email newsletters, or social media updates, ChatGPT-4 can help you craft messages that are engaging, persuasive, and free of errors. But that's just the beginning. This book also covers advanced topics like chatbot development, lead generation, and customer service automation. With ChatGPT-4 as your secret weapon, you'll be able to create personalized experiences for your customers that drive conversions and build brand loyalty. Of course, no AI technology is perfect, and ChatGPT-4 is no exception. That's why "Artificial Intelligence, Real Profits" also covers best practices for working with AI, including how to avoid bias and ensure ethical use of the technology. Whether you're a seasoned marketing professional or a budding entrepreneur, "Artificial Intelligence, Real Profits" is your ultimate guide to mastering AI-driven business marketing. With practical tips, real-world examples, and expert insights, this book will help you unlock the full potential of ChatGPT-4 and take your business to new heights.
The Ai Marketing Canvas
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Author : Raj Venkatesan
language : en
Publisher: Stanford University Press
Release Date : 2021-05-18
The Ai Marketing Canvas written by Raj Venkatesan and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-18 with Business & Economics categories.
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.
Future 1 0 Your Guide To Rule The Digital Marketing Universe With Artificial Intelligence
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Author : Srinidhi Ranganathan
language : en
Publisher: Srinidhi Ranganathan
Release Date : 2020-01-02
Future 1 0 Your Guide To Rule The Digital Marketing Universe With Artificial Intelligence written by Srinidhi Ranganathan and has been published by Srinidhi Ranganathan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-02 with Business & Economics categories.
Subscribe to the Author "Digital Marketing Legend - Srinidhi Ranganathan on YouTube". Srinidhi brings 500+ Free courses and tutorials on Digital Marketing and Artificial Intelligence (AI) futuristic technologies on YouTube: https://www.youtube.com/channel/UCXP3bY7BbMt1pXK0tPp8G4Q It’s time to think about where the digital marketing world is actually heading. The answer is quite simple and known to you - “Artificial Intelligence”. The power of Artificial Intelligence for digital marketing usage can be compared to a treasure-house of activities and it cannot be measured instantly, at all. Today, the presence of "Artificial Intelligence”(AI) is common in almost every area - such as self-driving cars, machine learning, using your own personal assistants such as Siri, Alexa and others. In 2020, AI continues to take firm steps to become increasingly integral to our world. Digital marketing is indeed one of the most exciting applications for AI. Artificial Intelligence in Digital Marketing (AIDM) plays a role in making life simpler for business organisations that deploy marketing. One can rely on AI development resources and tools to simplify, cut costs, reduce manual labor etc. AI tools that function with neural networks are becoming more and more powerful. They aid in search and analysis of consumer behaviour with big data and information. Despite all these incredible technologies, the Internet seemed like a source of confusion for many. Nevertheless, today sophisticated companies are using artificial intelligence to devise digital marketing plans. Some companies use AI to get at the top of their game or grow ahead by devising brilliant digital marketing strategies— and to maintain that level. AI can save companies from spending too much money on time-bound human resources. It can speed up tasks with minimal effort, reduce your spendings on manual labour - at the same time. This book serves to be a brief insight or a very short compilation of 9 years of research that I conducted on Artificial Intelligence in Digital Marketing (AIDM). It will convey the guided method you can leverage to ‘Enter the Digital Marketing Universe with the Power of Artificial Intelligence’ with Future 1.0 techniques. Nevertheless, AI is not just about chatbots and personal helpers or assistants. You can find various forms of artificial intelligence that enable digital marketers in the field to make increasingly brilliant strategic and marketing decisions. Working on digital marketing with Artificial Intelligence projects require great practice, according to the details and research available, as far as the current scenario is concerned. Artificial intelligence is an amazing and grand asset for your company to simply work wonders. Using digital marketing tactics for AI will help brands offer enhanced customer experience and more efficiently market the brand. In addition, AI digital marketing will change the way we create brands and communicate with clients. So, get ready for Lights. Camera. Action. with Marketing Legend “Srinidhi Ranganathan”.
Data Driven Marketing With Artificial Intelligence
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Author : Martin Wass
language : en
Publisher:
Release Date : 2018-06-06
Data Driven Marketing With Artificial Intelligence written by Martin Wass and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-06 with categories.
The marketing industry is being disrupted right before of our eyes, and the new technological revolution will transform our world. Artificial intelligence is set to change everything we know about marketing and how we interact with customers. Business leaders need to pay attention, or they risk being left behind. Artificial intelligence will drive a massive shift in business models, and will profoundly change how businesses and customers communicate. Staying at the forefront of these changes is essential for any business to stay competitive. Data-Driven Marketing with Artificial Intelligence is the definitive guide to understanding and using AI in marketing. It is essential reading for corporate and marketing leaders, and anyone seeking to understand how artificial intelligence will lead us into the world of tomorrow. Featuring discussions with dozens of industry leaders, it provides both an overview of how AI will continue to affect online marketing, and details of how to implement these new tools into your business. Learn how traditional marketing strategies are being replaced by autonomous, data-driven, and self-optimizing systems capable of providing more relevance to each customer, improving loyalty, and ultimately increasing the bottom line. After reading this book, you will understand these key topics: * The disruption that artificial intelligence and other emerging technologies will have on marketing, sales, and the industries that surround them * The latest AI-based software tools and what they can do for marketers today * Using big data, predictive analytics, and machine learning in marketing * How to develop and implement your own custom AI software * The risks AI hold for your job or business * How new technologies, beyond AI, will disrupt marketing even further * The legal and ethical aspects of using artificial intelligence systems Leading experts and technology CEOs believe that soon, nearly every decision we make will be influenced by AI technology. Marketing is no exception, and it will see changes faster and with wider adoption than any other. In an AI-enabled world, companies will have to adjust to new purchase patterns to stay in business. Learning about and implementing AI tools will keep your business on the forefront of the next technological revolution--while the rest play catch up. Buy the book now to jump into the world of artificial intelligence and stay one step ahead of the competition!
Marketing Artificial Intelligence
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Author : Paul Roetzer
language : en
Publisher: BenBella Books
Release Date : 2022-06-28
Marketing Artificial Intelligence written by Paul Roetzer and has been published by BenBella Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-28 with Business & Economics categories.
Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance. Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity. As the amount of data exponentially increases, marketers’ abilities to filter through the noise and turn information into actionable intelligence remain limited. Roetzer and Kaput show you how to make breaking through that noise your superpower. So, come along on a journey of exploration and enlightenment. Marketing Artificial Intelligence is the blueprint for understanding and applying AI, giving you just the edge in your career you’ve been waiting for.
Ai Marketing Guide
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Author : Dinesh Kumar Chinnasamy
language : en
Publisher: Independently Published
Release Date : 2023-12-17
Ai Marketing Guide written by Dinesh Kumar Chinnasamy and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-17 with Business & Economics categories.
Transform Your Marketing Game with AI - Dive into the 'AI Marketing Guide Prompts Book' by Dmitrii Mergus and Dinesh Kumar. This isn't just a book; it's your ticket to revolutionizing your marketing strategies with AI's cutting-edge capabilities. Why settle for ordinary when you can achieve extraordinary results? Here's what makes this book a must-have: Master the Art of AI Communication: Unlock the secrets of effective prompt engineering. Say goodbye to guesswork and hello to precision in your AI interactions. Revolutionize Your Content Strategy: From SEO to social media, learn to craft content that resonates and engages, powered by AI insights. Elevate Your Visual Branding: Discover AI's magic in creating stunning visuals, from logos to ads, that captivate your audience. Exclusive Insights and Tools: Get ahead with a specially curated list of AI tools and tailor-made tips for your unique business needs. Join the league of top marketers who are already leveraging AI to gain a competitive edge. Don't just follow trends, set them! Get your copy of the 'AI Marketing Guide Prompts Book' now and start your journey to AI-driven marketing success.
Ai For Marketing And Product Innovation
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Author : A. K. Pradeep
language : en
Publisher: John Wiley & Sons
Release Date : 2018-11-26
Ai For Marketing And Product Innovation written by A. K. Pradeep and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-26 with Business & Economics categories.
Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.