Building Customer Loyalty

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Creating Customer Loyalty

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Author : Chris Daffy
language : en
Publisher:
Release Date : 2019

Creating Customer Loyalty written by Chris Daffy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with BUSINESS & ECONOMICS categories.

Develop the skills to design and implement a sustainable customer loyalty improvement programme in your organization and be rewarded with increased market share, improved sales and enhanced profitability.

Building Customer Loyalty

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Author : JoAnna Brandi
language : en
Publisher: The Walk The Talk Company
Release Date : 2001-06

Building Customer Loyalty written by JoAnna Brandi and has been published by The Walk The Talk Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-06 with Business & Economics categories.

Ever ask the question: "How many customers do we lose every year?" Chances are you haven't. Most businesses are so busy trying to get new customers in the front door that they pay far too little attention to the ones that are walking out the back! Whether you're challenged by today's "soft" economy or you've been able to hold your own, one thing's for sure: Customer Loyalty remains the key to your business success. Your customers ARE your bottom line. And if their business goes elsewhere, so will your profits! This handbook will help you prevent that! The proven concepts found in these pages will heighten everyone's awareness of the importance of Customer Loyalty ... and equip them with techniques and strategies for building it.

Seven Power Strategies For Building Customer Loyalty

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Author : Paul R. Timm
language : en
Publisher: AMACOM/American Management Association
Release Date : 2001

Seven Power Strategies For Building Customer Loyalty written by Paul R. Timm and has been published by AMACOM/American Management Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.

This text introduces a programme to aid with customer retention and business growth. There are tactics for consistently exceeding customer expectations through A-Plus value, personality, information, convenience and more.

Customer Loyalty

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Author : Jill Griffin
language : en
Publisher: Jossey-Bass
Release Date : 1997-06-26

Customer Loyalty written by Jill Griffin and has been published by Jossey-Bass this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-06-26 with Business & Economics categories.

Studies show that customer satisfaction does not equate with continued sales--it is the "loyal" customer who resists the competitor's tempting offers. This pragmatic guide outlines a savvy, seven-step process for turning prospects into customers and customers into loyal advocates.

Loyalty Rules

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Author : Frederick F. Reichheld
language : en
Publisher: Harvard Business Press
Release Date : 2001

Loyalty Rules written by Frederick F. Reichheld and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.

Reichheld draws upon case studies of a variety of businesses including Harley-Davidson, Dell Computer, and Enterprise Rent-A-Car to show how employee and customer loyalty promote financial success. His approach to developing loyalty is based upon six principles of leadership including never profiting at the expense of partners, rewarding the right results, and honest communication. Reichheld is a Bain Fellow and author of The Loyalty Effect. c. Book News Inc.

Building Customer Loyalty

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Author : Ian Linton
language : en
Publisher: Trans-Atlantic Publications
Release Date : 1993

Building Customer Loyalty written by Ian Linton and has been published by Trans-Atlantic Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.

The author of this guide gives a practical explanation of why customer loyalty is so important. He demonstrates how to build staff commitment to customer care, how to operate a customer loyalty programme and how to train staff with skills to build customer satisfaction.

Brand Intimacy

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Author : Mario Natarelli
language : en
Publisher: National Geographic Books
Release Date : 2017-10-23

Brand Intimacy written by Mario Natarelli and has been published by National Geographic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-23 with Business & Economics categories.

From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions. In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, methods, and techniques must evolve to remain effective and relevant. Are you using yesterday’s thinking for tomorrow’s challenges? Brand Intimacy details ways to build better marketing through the cultivation of emotional connections between brand and consumer. The book provides lessons for marketers and business leaders alike who are seeking to understand these ultimate brand relationships and the opportunities they represent. Divided into three sections, Brand Intimacy starts with Context and Understanding. This explains today’s marketing landscape, the effects of technology, consumer behaviors and the advancements around decision making. Through research we discovered that people form relationships with brands the same way they develop relationships with other people. This section provides guidance on how to think about complimentary concepts such as loyalty, satisfaction and brand value. We then explore and compare established approaches and methodologies and showcase why intimacy is a compelling new and enhanced opportunity to build your brand or market your business. The second section, Theory and Model reveals and dimensions the brand intimacy model and dissects it into steps to help you better factor it into your marketing approaches or frameworks. Here you will learn the core concepts and components that are essential to build bonds and the role emotion can play to help you achieve greater customer engagement. You can also review the rankings of the best brands in terms of Brand Intimacy. A summary of our annual research reveals the characteristics of best performers, the most intimate industries, and differences based on geography, age, gender and income. By examining the top intimate brands, we reveal and decode the secrets of the bonds they form with their customers. The third section is Methods & Practice, this details the economic benefits and advantages of a strategy that factors Brand Intimacy. Intimate brands are proven to outperform the Fortune 500 and Standards and Poors’ index of brands. Intimate brands create more revenue and profit and last longer. Consumers are also willing to pay more for a brand they are more intimate with. Conversely, we also explore a series of brand failures and lessons learned to help you avoid common pitfalls in brand management. We articulate the steps to build a more intimate brand as well as share a glimpse on the future where software will play a more important role in brand building. The book outlines a proprietary digital platform that we use to help manage and enable intimacy through collaboration, simulators and real-time tracking of emotions. Business and marketing owners face an increasing difficult task to build brands that rise above the clutter, engage more and grow. Brand Intimacy explains how to better measure, build and manage enduring brands. Brands that are built to inspire as well as profit. Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rulebook on how to establish and expand your marketing. The book is equal parts theory, research and practice, the result of 7 year journey and a new marketing paradigm for the modern marketer.

The Intuitive Customer

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Author : Colin Shaw
language : en
Publisher: Springer
Release Date : 2016-08-20

The Intuitive Customer written by Colin Shaw and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-20 with Business & Economics categories.

Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.

Beyond Customer Satisfaction To Customer Loyalty

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Author : Keki R. Bhote
language : en
Publisher: Amacom Books
Release Date : 1996

Beyond Customer Satisfaction To Customer Loyalty written by Keki R. Bhote and has been published by Amacom Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.

This is part of a series of AMA management briefings which provide concise reports on current trends for professionals. It considers the question of customer satisfaction and customer loyalty, showing how to maximize profitability.