Building Integrated Websites With Ibm Digital Experience
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Building Integrated Websites With Ibm Digital Experience
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Author : Bernd Beilke
language : en
Publisher: IBM Redbooks
Release Date : 2016-01-22
Building Integrated Websites With Ibm Digital Experience written by Bernd Beilke and has been published by IBM Redbooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-22 with Computers categories.
A digital experience is a personalized experience that provides employees, customers, business partners, and citizens with a single point of interaction with people, content, and applications anywhere, anytime, and from any device. The IBM® Digital Experience is a platform that is used to build powerful contextual websites. The strengths of the platform include the ability to mix applications and web content into a coherent user experience. Developers can build upon a prescriptive standard to build reusable building bricks, which can be used by line-of-business (LOB) users in a flexible way. LOB users can assemble pages from these building bricks and from rich web content. The page creation is performed inline by easy drag-and-drop operations without requiring sophisticated IT skills. This IBM Redbooks® publication describes how a team can build a website starting from a new installation of Digital Experience. The book provides examples of the basic tasks that are needed to get started with building a proof-of-concept (PoC) website example. The resulting example website illustrates the value and key capabilities of the Digital Experience suite, featuring IBM WebSphere® Portal and IBM Web Content Management. The target audiences for this book include the following groups: Decision makers and solution architects considering Digital Experience as a platform for their internal or external facing website. Developers who are tasked to implement a PoC and must be enabled to start quickly and efficiently, which includes the integration of existing back-end systems. A wide range of IBM services and sales professionals who are involved in selling IBM software and designing client solutions that include Digital Experience.
Building Integrated Websites With Ibm Digital Experience
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Author : Bernd Beilke
language : en
Publisher:
Release Date : 2016
Building Integrated Websites With Ibm Digital Experience written by Bernd Beilke and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Web site development categories.
Ibm Mobilefirst Strategy Software Approach
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Author : Tony Duong
language : en
Publisher: IBM Redbooks
Release Date : 2014-05-08
Ibm Mobilefirst Strategy Software Approach written by Tony Duong and has been published by IBM Redbooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-08 with Computers categories.
IBM® MobileFirst enables an enterprise to support a mobile strategy. With this end-to-end solution, IBM makes it possible for an enterprise to benefit from mobile interactions with customers, with business partners, and in organizations. There are products available from the IBM MobileFirst solution to support management, security, analytics, and development of the application and data platforms in a mobile environment. This IBM Redbooks® publication explores four areas crucial to developing a mobile strategy: Application development Mobile quality management Mobile device management Mobile analytics Each area is addressed in two parts. The first part contains information about the architectural considerations of each technology, and the second part provides prescriptive guidance. This IBM Redbooks publication provides an in-depth look at IBM Worklight®, IBM Rational® Test Workbench, IBM Endpoint Manager for Mobile Devices, and IBM Tealeaf® CX Mobile. This book is of interest to architects looking to design mobile enterprise solutions, and to practitioners looking to build these solutions. Related blog post 5 Things To Know About IBM MobileFirst
Sustainable Economic Development
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Author : Vasilii Erokhin
language : en
Publisher: MDPI
Release Date : 2020-12-15
Sustainable Economic Development written by Vasilii Erokhin and has been published by MDPI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-15 with Science categories.
This book is a pivotal publication that addresses the contemporary challenges of globalization and elaborate policy responses to environmental pollution, climate change, economic disruptions, poverty, hunger, and other threats to sustainable economic development. Many parts of the world, territories, and societies are now changing at an unprecedented pace in ways that fundamentally affect the markets, people, the environment, and biodiversity. Such changes are primarily driven by rapid social and economic developments, economic disparities between countries, the internationalization of production and value chains, and industrialization. Increasingly frequently, business interests are interfering with sustainable development goals. The issue is how to converge the economic benefits with the urgent need for establishing resilient production chains, social networks, sustainably-operating markets, and environmental protection. This publication highlights the need for the balanced economic development and comprehensive coverage of many sustainability–business areas. Economic, production, financial, and social factors of sustainability are discussed by over 90 contributors representing 40 universities and research institutions from seven countries. Their findings are translated into workable approaches and policies for the benefit of the global economy, people, and the environment.
Executive Engagement Strategies
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Author : Bev Burgess
language : en
Publisher: Kogan Page Publishers
Release Date : 2020-03-03
Executive Engagement Strategies written by Bev Burgess and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-03 with Business & Economics categories.
Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value. When it comes to buying and selling complex, high value products and services, people buy from people. Big businesses and public sector organizations rely on solutions to keep their essential services running - things like payroll, IT, property maintenance and communications technology. For the companies that provide those services, winning the business can mean huge, multi-year, multi-million contracts. Executive Engagement Strategies is a comprehensive guide to engaging with the senior professionals making the buying decisions - to win sustainable, long-lasting business. It provides an easy-to-follow guide that will help professionals interact at each step of the B2B buying process using a combination of people, messages and communication channels. Highly practical, Executive Engagement Strategies provides a clear, step-by-step process to capture the attention of busy c-suite executives, and keep them engaged and motivated throughout the lengthy buying process. Filled with global case studies and examples, it will help readers know what to say, and when and how to say it, to build trust and win the business. With key takeaways at the end of each chapter and clearly actionable guidelines and instructions, it is the only resource you'll need to build truly customer-centric engagement with core decision makers.
The Digital Marketer
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Author : Larry Weber
language : en
Publisher: John Wiley & Sons
Release Date : 2014-04-14
The Digital Marketer written by Larry Weber and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-14 with Business & Economics categories.
Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: The ins and outs of this brave new world of digital marketing The specific techniques needed to achieve high customer engagement The modern innovations that help you outperform the competition The best targeting and positioning practices for today's digital era How customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential With the authors' decades of combined experience filling its pages, The Digital Marketer gives every marketer the tools they need to reinvent their marketing function and business practices. It helps businesses learn to adapt to a customer-centric era and teaches specific techniques for engaging customers effectively through technology. The book is an essential read for businesses of all sizes wanting to learn how to engage with customers in meaningful, profitable, and mutually beneficial ways.
Successful Technological Integration For Competitive Advantage In Retail Settings
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Author : Pantano, Eleonora
language : en
Publisher: IGI Global
Release Date : 2015-04-30
Successful Technological Integration For Competitive Advantage In Retail Settings written by Pantano, Eleonora and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-30 with Business & Economics categories.
The advent of new technologies has been an impetus for rapid development in several industries, including the area of retail services. These recent advances push industry leaders to infuse new innovations into their various systems and processes. Successful Technological Integration for Competitive Advantage in Retail Settings examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices. Focusing on corporate strategies, innovation management, and relevant case studies, this book is a pivotal reference source for researchers, practitioners, and developers interested in recent innovation trends within the retailing industry.
The Design Of Sites
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Author : Douglas K. Van Duyne
language : en
Publisher: Prentice Hall Professional
Release Date : 2007
The Design Of Sites written by Douglas K. Van Duyne and has been published by Prentice Hall Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Computers categories.
Using patterns to help Web designers develop a site that attracts visitors, this text reveals ways to understand customers and their needs, and ways to keep customers involved through good design.
Crafting Customer Experience Strategy
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Author : Sapna Popli
language : en
Publisher: Emerald Group Publishing
Release Date : 2021-05-04
Crafting Customer Experience Strategy written by Sapna Popli and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-04 with Business & Economics categories.
Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experiences.
Systems Of Insight For Digital Transformation Using Ibm Operational Decision Manager Advanced And Predictive Analytics
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Author : Whei-Jen Chen
language : en
Publisher: IBM Redbooks
Release Date : 2015-12-03
Systems Of Insight For Digital Transformation Using Ibm Operational Decision Manager Advanced And Predictive Analytics written by Whei-Jen Chen and has been published by IBM Redbooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-03 with Computers categories.
Systems of record (SORs) are engines that generates value for your business. Systems of engagement (SOE) are always evolving and generating new customer-centric experiences and new opportunities to capitalize on the value in the systems of record. The highest value is gained when systems of record and systems of engagement are brought together to deliver insight. Systems of insight (SOI) monitor and analyze what is going on with various behaviors in the systems of engagement and information being stored or transacted in the systems of record. SOIs seek new opportunities, risks, and operational behavior that needs to be reported or have action taken to optimize business outcomes. Systems of insight are at the core of the Digital Experience, which tries to derive insights from the enormous amount of data generated by automated processes and customer interactions. Systems of Insight can also provide the ability to apply analytics and rules to real-time data as it flows within, throughout, and beyond the enterprise (applications, databases, mobile, social, Internet of Things) to gain the wanted insight. Deriving this insight is a key step toward being able to make the best decisions and take the most appropriate actions. Examples of such actions are to improve the number of satisfied clients, identify clients at risk of leaving and incentivize them to stay loyal, identify patterns of risk or fraudulent behavior and take action to minimize it as early as possible, and detect patterns of behavior in operational systems and transportation that lead to failures, delays, and maintenance and take early action to minimize risks and costs. IBM® Operational Decision Manager is a decision management platform that provides capabilities that support both event-driven insight patterns, and business-rule-driven scenarios. It also can easily be used in combination with other IBM Analytics solutions, as the detailed examples will show. IBM Operational Decision Manager Advanced, along with complementary IBM software offerings that also provide capability for systems of insight, provides a way to deliver the greatest value to your customers and your business. IBM Operational Decision Manager Advanced brings together data from different sources to recognize meaningful trends and patterns. It empowers business users to define, manage, and automate repeatable operational decisions. As a result, organizations can create and shape customer-centric business moments. This IBM Redbooks® publication explains the key concepts of systems of insight and how to implement a system of insight solution with examples. It is intended for IT architects and professionals who are responsible for implementing a systems of insights solution requiring event-based context pattern detection and deterministic decision services to enhance other analytics solution components with IBM Operational Decision Manager Advanced.