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Executive Engagement Strategies

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Executive Engagement Strategies

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Author : Bev Burgess
language : en
Publisher: Kogan Page Publishers
Release Date : 2020-03-03

Executive Engagement Strategies written by Bev Burgess and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-03 with Business & Economics categories.

Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value. When it comes to buying and selling complex, high value products and services, people buy from people. Big businesses and public sector organizations rely on solutions to keep their essential services running - things like payroll, IT, property maintenance and communications technology. For the companies that provide those services, winning the business can mean huge, multi-year, multi-million contracts. Executive Engagement Strategies is a comprehensive guide to engaging with the senior professionals making the buying decisions - to win sustainable, long-lasting business. It provides an easy-to-follow guide that will help professionals interact at each step of the B2B buying process using a combination of people, messages and communication channels. Highly practical, Executive Engagement Strategies provides a clear, step-by-step process to capture the attention of busy c-suite executives, and keep them engaged and motivated throughout the lengthy buying process. Filled with global case studies and examples, it will help readers know what to say, and when and how to say it, to build trust and win the business. With key takeaways at the end of each chapter and clearly actionable guidelines and instructions, it is the only resource you'll need to build truly customer-centric engagement with core decision makers.

Executive Engagement Strategies

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Author : Bev Burgess
language : en
Publisher:
Release Date : 2020

Executive Engagement Strategies written by Bev Burgess and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Business & Economics categories.

The B2b Executive Playbook

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Author : Sean Geehan
language : en
Publisher: Clerisy Press
Release Date : 2011-11-29

The B2b Executive Playbook written by Sean Geehan and has been published by Clerisy Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-29 with Business & Economics categories.

The first book completely focused on successfully running B2B, which is very different from B2C. The fate of a B2B lies in the hands of a few individuals so what ultimately determines if a company thrives, or even survives, is how these key relationships are targeted, structured and managed. Over 30 percent of all B2B product development, marketing, and other discretionary dollars are wasted. When the realities of B2B marketplace are not integrated into a company’s SOP, it is more likely that the company is wasting money as well as the employees’ time and efforts. If the budget and plans aren’t structured for B2B specifically, they won’t move the meter. But there is good news — there is a corresponding equal amount of potential revenue, growth and prosperity. The leading B2B companies dramatically build their top and bottom lines when leaders realize that success, undeniably and unquestionably, resides with how they engage with the their customers and how that will drive their internal alignment and operations. What is it that they are doing differently than their competition and others in their industry that drive revenue growth, deliver predictable earnings, retain and grow customers and develop new offerings that customers will not only buy, but for which they will pay premiums.

The Art Of Engagement Bridging The Gap Between People And Possibilities

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Author : Jim Haudan
language : en
Publisher: McGraw Hill Professional
Release Date : 2008-06-01

The Art Of Engagement Bridging The Gap Between People And Possibilities written by Jim Haudan and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-01 with Business & Economics categories.

"Haudan's approach helps organizations bring strategies to life by engaging the hearts and minds of their people.” -Marcus Buckingham, bestselling author of Go Put Your Strengths to Work Almost any business leader will admit that creating a strategy is far easier than executing it. That's because the majority of organizations don't know how to bridge the canyons that exist between executives, managers, and front-line employees. Most strategic initiatives fail when a company tries to execute strategy despite its people rather than through them. As CEO of consultancy Root Learning, Jim Haudan has more than twenty years experience helping businesses bridge these canyons and achieve their strategic goals. Here, he shares his secrets for driving this strategic execution. Refreshingly accessible, this important book presents executives, managers, and team leaders with a proven, effective way to communicate, empower, and motivate employees at every level of an organization. Through stories, illustrations, and insightful observations Haudan explores the concept of engagement in business--from the “roots of engagement” to the six reasons why so many workers rank themselves as disengaged to the keys to unlocking engagement in any organization. He also includes a framework for implementing the process of strategically engaging employees as well as a self-assessment for checking your own company's level of strategic engagement. The Art of Engagement equips you with a range of tools--sketches, illustrations, and highly visual “learning maps”--to help employees speak the same language, see from the same point of view, and connect their individual actions to the success of the whole company. Included are: Engaging visual learning tools designed to help you communicate more effectively with your workforce Proven methods for successfully engaging employees at every level of an organization Real-world case studies of such organizations as Harley-Davidson, Pepsi Cola, and Blockbuster A strategy may look perfect on paper, but it's worthless if leaders forget that human beings have to implement it. The Art of Engagement arms you with the knowledge and the know-how to engage your employees and drive effective strategic execution.

The Shape Of Engagement

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Author : Scott Gould
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-09-19

The Shape Of Engagement written by Scott Gould and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-19 with Audiences categories.

"... a must-read for anyone working in any form of engagement ..." "I love every model in this book." - B. Joseph Pine II, author of The Experience Economy (Harvard Business Review Press) "Relationships matter. In the early days of Twitter we did all we could to build enduring connections with users - and it worked. This book shows you how to do the same." - Claire Diaz-Ortiz, award-winning author (One Minute Mentoring, Twitter for Good) and Silicon Valley innovator "An excellent, insightful read. This book should sit on the shelf next to your other go-to books for strategic and tactical advice." - Richard Newton, author of The Management Consultant (Financial Times) "...a guide useful for any executive or individual seeking to understand the fundamental elements and importance of engagement" - Bruce Bolger, President of The Enterprise Engagement Alliance *** Do you know how to successfully engage with your customers, employees and communities? The answer is probably no. While engagement is one of the biggest buzz words around, and one of the most needed things in our fast changing world, most executives and managers shrug their shoulders in bewilderment as to what it actually is, and how it actually works. But no more. In this short but incisive book, expert consultant and speaker Scott Gould demystifies and breaks down engagement into seven profoundly simple shapes that explain the mysteries behind what makes people form enduring connections with ideas, brands, organisations, and each other. Eight years in the making, and drawing on almost two decades of experience, Scott will reveal to you: What makes engaging companies outperform their unengaging counterparts by 29.9% increase in stock price year on year What's getting in the way of your engagement succeeding, and why trying to "get" people to engage doesn't work Why a click is NOT engagement, and what the difference is between participation, connection, and interaction What the three types of engagement are, and how to tell if they are at work in your organisation What the six psychological steps of engagement are, and what strategies to use at each stage What truly motivates people to engage How to operationalise engagement within an enterprise Using the experience and insight garnered from working in a broad range of industries as diverse as media and entertainment, aviation, education, local councils, advertising agencies, tourism, national government, digital marketing, youth work, and even from being a church minister, Scott will show you how to put the shapes of engagement into practice, so that you never again scratch your head wondering what to do to engage. This book is a must-read for anyone working in customer engagement, brand engagement, employee engagement, community engagement, and enterprise engagement. Get to ready to learn, once and for all, the shape of engagement.

Account Based Growth

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Author : Bev Burgess
language : en
Publisher: Kogan Page Publishers
Release Date : 2022-11-03

Account Based Growth written by Bev Burgess and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-03 with Business & Economics categories.

Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success and your executives around your most important customers. Many B2B companies make half their profitable revenue from just three percent of their customers, yet don't recognize the significance of these accounts, nor invest appropriately in them. Account-Based Growth introduces a comprehensive framework for improving internal alignment and external engagement with these vital few. It contains bullet-pointed takeaways at the end of each chapter plus a comprehensive checklist to help you improve your own company's approach to its most important customers. Each element of the framework is brought to life through viewpoints from industry experts and case studies from leading organizations including Accenture, Fujitsu, Infosys, SAP, Salesforce, ServiceNow and Telstra.

The Leadership Star

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Author : Brian Hartzer
language : en
Publisher: John Wiley & Sons
Release Date : 2021-03-30

The Leadership Star written by Brian Hartzer and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-30 with Business & Economics categories.

Discover how to unlock the potential contained within your teams with this insightful resource The Leadership Star: A Practitioner’s Guide to Building Staff Engagement provides readers with a step-by-step guide to developing engagement within their professional teams in for-profit, non-profit, academic, and governmental organizations. Experienced executive, management consultant, and author Brian Hartzer walks readers through the foundational and advanced techniques required to develop high performing professional teams. He shows readers how to: Care about individuals as human beings, rather than as means to an end Provide context to people to help them understand the company and why what they do matters Give clarity by telling people what outcomes and behaviors are expected of them Help clear the barriers that stand in the way of people doing a great job Recognize individual contributions and success Perfect for current and aspiring senior managers and executives who need to know exactly what they should personally do to draw out the best from their teams and build the highest levels of engagement, the book also belongs on the shelves of anyone with direct reports and anyone who hopes to enhance their own performance in the professional sphere.

Engaging Employees Through Strategic Communication

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Author : Mark Dollins
language : en
Publisher: Routledge
Release Date : 2021-10-01

Engaging Employees Through Strategic Communication written by Mark Dollins and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-01 with Business & Economics categories.

Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. Approaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategy—particularly as they relate to driving change—Mark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge research into action with practical examples and case studies sourced from award-winning entries judged as best-in-class by the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and PRNews. The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication engagement and change-management campaigns. Please visit www.engage-employees.com to learn more about the book and its applications.

The Social Executive

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Author : Dionne Kasian-Lew
language : en
Publisher: John Wiley & Sons
Release Date : 2014-09-15

The Social Executive written by Dionne Kasian-Lew and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-15 with Business & Economics categories.

Social media is not about social media. It's about leadership and connections. Billions of conversations are taking place in social networks every day. But for busy executives and business owners, time constraints make it hard to dedicate time to demystifying these communication opportunities. In The Social Executive, readers are given evidence-based, data-driven strategies for mastering social media, and using it to enable business success. This book's easy, straightforward, practical style ensures that you will gain a solid working platform in the shortest amount of time possible. The focus is on the reasons why social media is important for executives, and how it aligns perfectly with business strategies. The Social Executive is for analogue people who know they need to be digital but need a guiding hand - the book is a safety net - it's saying - we will guide you there - we will tell you why - we will tell you how - let us help you to remain relevant and become more influential - it's about human communication. It gives the tips and tools to adapt to new online environments, and the confidence to use them to build credibility, authority deeper and new business relationships. Written by Dionne Kasian-Lew, an expert who has advised many executives on the topic of corporate social media use, this resource also helps professionals pinpoint the most important social networks to invest time in, and explores which platforms are best suited for various communication goals. Brings together strategy and concrete actions, so can learn not only the most rewarding approaches, but how best to carry them out Delves into the benefits of a strong presence on the most popular social networks, including Twitter, LinkedIn, SlideShare, Pinterest, Instagram, Google+ and YouTube Presents hard evidence that shows the positive results of investing time and energy in social networks Focuses on the most important aspects of social networks that can be learned in a short period, and is designed for busy professionals Social networks represent a powerful way to make connections and draw attention and interest to your company. This resource can help you hit the ground running and become social media savvy efficiently and effectively.

Enterprise Engagement The Roadmap 5th Edition

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Author : Richard Kern
language : en
Publisher: Bowker Identifier Services
Release Date : 2019-01-03

Enterprise Engagement The Roadmap 5th Edition written by Richard Kern and has been published by Bowker Identifier Services this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-03 with Business & Economics categories.

The only practical guidebook and desk reference for executives and front-line management seeking to apply a strategic and systematic approach to achieving organizational objectives and improving shareholder value and share-price performance in public and privately held organizations, government, and not-for-profits. This book offers a formal framework for the application of engagement principles across the enterprise and details the numerous tactics and applications of engagement in all segments of business and the economy. Enterprise Engagement differs from the traditional approach to employee and customer engagement in that it aligns engagement strategies and tactics across the organization to ensure efficiency and measurable success.Enterprise Engagement: The Roadmap is designed for the senior leaders in charge of strategic and tactical engagement plan development and for the front-line managers involved with implementation. It provides a desk reference to all the engagement strategies and tactics and how to better align them to achieve strategic or tactical goals. It provides a guide to developing ISO Annex SL and ISO 1001- compliant strategies and for auditing engagement processes, as well as information on engagement careers and applications for engagement in government and not-for profits. "By the time I finished reading Enterprise Engagement: The Roadmap my copy was filled with Post-it notes highlighting information I knew I would need to reference later. This book provides a complete guide to almost everything an organization needs to implement a strategic approach to engaging everyone in organizational goals in a systematic way." - Grace Swanson, Vice President, Human Capital, Accumold "As a professor of marketing and entrepreneurship for most of my career, and founder of two leading companies in sales and marketing management, I know that delivering promises is one of the most critical strategies for success. Yet too many organizations fail to address the importance of engaging all stakeholders in organizational goals. Enterprise Engagement: The Roadmap is the only book I know that focuses on how to apply a strategic and tactical approach to engagement across the enterprise in a systematic way." - Gary Rhoads, Stephen Mack Covey Professor of Marketing at the Marriot School of Business at Brigham Young University and Chairman of Xvoyant"I have spent much of my career helping organizations develop great cultures, and in the end a successful strategy requires a CEO-led approach to connecting employees, managers, customers, vendors, suppliers, the community - everyone inside and outside the organization who has a stake in its success. I have repeatedly referenced almost every chapter in Enterprise Engagement: The Roadmap since the first edition came out, as it's the only book I know of that puts together in one place all the tactics needed to address engagement to achieve organizational results." - Barbara Porter, Executive Director, Ernst & Young"The world of organizational management has talked about the issue of engagement for going on two decades, and it's clear that despite all the discussion and expenditures on motivational speakers, leadership coaching, rewards and recognition, permission marketing, innovation, diversity, etc., little has changed. Enterprise Engagement: The Roadmap provides a game plan for a strategic and systematic approach that connects the dots between all stakeholders and the tools needed to engage them in the organizational mission." - Dr. Ron McKinley, Vice President, Chief Standards Officer, Director, University of Texas Medical Branch Healthcare Management Institute, and Chair of ISO Technical Committees 260, Human Resource Management and 304, Healthcare Organization Management

Executive Engagement Strategies

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