Building Market Presence In Latin America
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Building Market Presence In Latin America
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Author : Alyse Lynn Booth
language : en
Publisher:
Release Date : 1993
Building Market Presence In Latin America written by Alyse Lynn Booth and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
Nearshore Marketing Guide
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Author : Zonia Fehling
language : en
Publisher:
Release Date : 2021-07-30
Nearshore Marketing Guide written by Zonia Fehling and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-30 with categories.
Nearshore outsourcing - the term used to describe outsourcing to Latin America from the U.S. - has been around for about twenty years. Unfortunately, we still have not seen companies from The Americas become major players on the world stage. To achieve market dominance, I believe you, as a software development, IT management, or business process outsourcing company from Latin America, must take a completely different approach. In the pages of the book, we provide a roadmap that Latin American outsourcing providers can use to enter the U.S. market - on their own terms. We lay out seven steps you can take to establish yourself in the world's largest market the right way. -In chapter one we describe how to properly position your product. -Chapter two describes how to turn your service into your number one marketing tool. -In chapter three we talk about the power and importance of creating "authority content." -Chapter four describes the right way to build your U.S.-facing website. -In chapter five we lay out four ways you can drive traffic to your website. -In chapter six we introduce the concept of Selling 2.0, and show you how to leverage some old-school tactics are making a powerful come-back . -Finally, in chapter seven we describe the escalation method for selling your services, a powerful methodology that some of the world's largest corporations have successfully used to sell their products and services.
Promoting Silicon Valleys In Latin America
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Author : Luciano Ciravegna
language : en
Publisher: Routledge
Release Date : 2012
Promoting Silicon Valleys In Latin America written by Luciano Ciravegna and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
The spectacular economic performance of China, East Asia and India during the last ten years has ignited some profound changes in the world economy. The share of global demand, investments, trade and production of the traditional industrialized powers, the US, Europe and Japan, has gradually yet continuously declined. This rise of China also has implications for Latin America. On the one hand, booming Chinese demand for raw materials and food has sustained the economic performance of Latin America during the last decade. On the other hand, the competitiveness of China and as a hub for advanced manufacturing is threatening Latin America's attempt to diversify its economy from its dependence on the export of natural resource-based goods. Most Latin American countries are not however waiting passively for their economies to become ever more reliant on high prices for food, minerals and oil. Leveraging the economic and political stability that they achieved during the last decades, many countries in the region, such as Brazil, Chile, Colombia, Costa Rica and Uruguay, are attempting to capture the growing market for knowledge intensive products and services by breeding their own Silicon Valleys. This book discusses the promotion of ICT clusters in Latin America by analyzing the development of the Costa Rican cluster in particular, an often celebrated case of successful policy in the region. Costa Rica, a small country traditionally known for its coffee and wildlife, managed to build an information technology cluster within ten years, becoming the leading producer of ICT per capita in Latin America. Studying the Costa Rican case provides a solid starting point for understanding the challenges of building ICT clusters in Latin America.
The Dragon In The Room
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Author : Kevin Gallagher
language : en
Publisher: Stanford University Press
Release Date : 2010-09-24
The Dragon In The Room written by Kevin Gallagher and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-24 with Political Science categories.
In the eyes of many, China's unprecedented economic rise has brought nothing but good news to the countries of Latin America and the Caribbean. Indeed, China's growing appetite for primary products, and the ability of Latin America to supply that demand, has played a role in restoring growth in Latin America, both in the run-up to the global financial crisis and in its aftermath. The dragon in the room that few are talking about is the fact that China is simultaneously out-competing Latin American manufacturers in world markets—so much so that it may threaten the ability of the region to generate long-term economic growth. One of the authors' key claims is that China is rapidly building the technological capabilities necessary for industrial development, whereas Latin American tech innovation and sophistication lags considerably. At a deeper level, the findings in this volume imply that China's road to globalization, one that emphasizes gradualism and coordinated macro-economic and industrial policies, is far superior to the "Washington Consensus" route taken by most Latin American nations, particularly Mexico.
Latin American Economic Outlook 2020 Digital Transformation For Building Back Better
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2020-09-24
Latin American Economic Outlook 2020 Digital Transformation For Building Back Better written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-24 with categories.
The Latin American Economic Outlook (LEO) 2020 focuses on the role of digital transformation in helping to navigate through challenging times. The Covid-19 pandemic is having a profound impact on socio-economic conditions, accentuating the already complex scenario faced by a region with significant structural weaknesses. This unprecedented crisis comes at a time of high aspirations and reinforces the need to transform the very foundations of the development model in the region.
Building Blocks For Effective Macroprudential Policies In Latin America
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Author : Patrick A. Imam
language : en
Publisher: International Monetary Fund
Release Date : 2012-07-01
Building Blocks For Effective Macroprudential Policies In Latin America written by Patrick A. Imam and has been published by International Monetary Fund this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-01 with Business & Economics categories.
An increasing number of countries - including in Latin America - are reforming their financial stability frameworks in the aftermath of the financial crisis, in order to establish a stronger macroprudential policy function. This paper analyzes existing arrangements for financial stability in Latin America and examines key issues to consider when designing the institutional foundations for effective macroprudential policies. The paper focuses primarily on eight Latin American countries, where the institutional arrangements for monetary and financial policies can be classified in two distinct groups: the "Pacific" model that includes Chile, Colombia, Peru, Costa Rica, and Mexico, and the "Atlantic" model, comprising Argentina, Brazil, and Uruguay.
Latin American Marketing Data And Statistics
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Author :
language : en
Publisher: Latin American Marketing Data
Release Date : 2009-07
Latin American Marketing Data And Statistics written by and has been published by Latin American Marketing Data this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07 with Business & Economics categories.
Latin American Marketing Data and Statistics brings together key marketing data for countries in Latin America. Now in its 4th edition the book has hard to find demographic, economic and marketing statistics for 43 Latin American countries. A broad range of data is researched over 28 years. The research includes home ownership, health and population statistics. Buy this book and you have an ideal starting point for building detailed country profiles.Latin American Marketing Data and Statistics includes - Hard-to-research demographic, economic and marketing statistics in one place - Data for 43 countries that can easily be compared across nations - Data spanning 28 years* for reviewing historic as well as recent trends (*to 1980 where possible) - Regional overview and country profiles to give the data context - Contact details for organisations providing official business information - ideal for further research Key areas researchedPopulation; Economic indicators; Banking and finance; External trade; Industry; Energy; Labour; Income and deductions; Consumer expenditure; Retail distribution; Advertising, media and leisure; Consumer market sizes; Consumer prices and costs; Home ownership; Household profiles; Health; Crime; Literacy and education; Agricultural resources; IT and telecommunications; Automotives; Transport, travel and tourism Country profiles includeCurrency; Political structure; Political risk; International disputes; Main industries; Economy; Energy Discover - How much of Chile’s export income comes from mining - How many mobile phone subscriptions there are in each country - How much Brazilians spend on cosmetics and toiletries per capita - How much coffee Venezuelans drink
Fundamentals Of Global Strategy
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Author : Cornelis A. de Kluyver
language : en
Publisher: Business Expert Press
Release Date : 2010-08-20
Fundamentals Of Global Strategy written by Cornelis A. de Kluyver and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-20 with Business & Economics categories.
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.
Better Neighbors
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Author : Chad P. Bown
language : en
Publisher: World Bank Publications
Release Date : 2017-03-15
Better Neighbors written by Chad P. Bown and has been published by World Bank Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-15 with Business & Economics categories.
This book proposes a renewal of 'Open Regionalism' in Latin America and the Caribbean (LAC) aimed at achieving the region's goals of high growth with stability. The LAC region experienced a growth spurt with equity during the first decade of the 21st Century. It is well understood that an unsustainable demand boom fueled by terms-of-trade improvements drove this growth acceleration episode, especially in South America. Unfortunately, terms of trade are no longer fueling growth, and the region’s policymakers are in search of new sources of growth with stability. With the experience of East Asia and the Pacific in mind, many policymakers in LAC are looking to international economic ties as a potential source of stable growth. The challenge highlighted in this book lies in designing an integration agenda comprising trade and factor market integration that is conducive to region-wide efficiency gains, which can help LAC enhance its global competitiveness. The forces of geography imply that pro-growth global integration cannot be achieved without building a strong neighborhood. Thus, this volume argues that LAC's regional economic integration agenda needs to go well beyond the current spaghetti bowl of preferential trading arrangements.
Latin America S Competitive Position In The Enlarged European Market
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Author :
language : en
Publisher:
Release Date : 1993
Latin America S Competitive Position In The Enlarged European Market written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with categories.