Building National Campaigns
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Building National Campaigns
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Author : David Dalton
language : en
Publisher: Oxfam
Release Date : 2007
Building National Campaigns written by David Dalton and has been published by Oxfam this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Social Science categories.
For many organisations, campaigning is a new type of activity and few have had the opportunity to help each other build capacity to campaign. This book draws on Oxfam International's experience in supporting national labour-rights campaigning initiatives at local and national level. The authors describe and analyse what happened in five campaigns in Colombia, Morocco, Nicaragua, Sri Lanka, and the United States. All faced enormous obstacles, and all were able to overcome them through innovation, new ways of working in alliance, and patient persistence towards their target. This book will be of interest to all campaigning individuals and organisations, not just those working on labour rights. The analysis includes learning points and examples of good practice. The book offers a menu of approaches and activities and readers can choose those which are appropriate and useful to their situation. A practical and up-to-date resources section helps the reader explore the issues further.
Guidelines On How To Undertake A National Campaign For Secure Tenure
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Author : Global Campaign for Secure Tenure
language : en
Publisher: UN-HABITAT
Release Date : 2003
Guidelines On How To Undertake A National Campaign For Secure Tenure written by Global Campaign for Secure Tenure and has been published by UN-HABITAT this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Housing categories.
Building Communities Publish Direct
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Author : Chris Holmes
language : en
Publisher:
Release Date : 1998-06
Building Communities Publish Direct written by Chris Holmes and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-06 with Homelessness categories.
The Media And The Message
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Author : William DeJong
language : en
Publisher:
Release Date : 1998
The Media And The Message written by William DeJong and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Health & Fitness categories.
This document presents an overview of lesson learned from evaluating public service campaigns, summarizes current thinking and research on how the media can be used in social change movements, and articulates a set of guidelines that can help shape the development of future campaigns. The lessons have been organized around a series of steps that planners should follow in developing, implementing, and evaluating a public service campaign. These steps are the following: 1) establish a long-term commitment; 2) determine goals and objectives; 3) conduct formative research to define the campaign; 4) select target audience; 5) design campaign messages; 6) select appropriate media channels; 7) maximize media exposure; and 8) conduct process and outcome evaluation. These lessons have their origin in two major traditions: 1) commercial marketing, advertising, and public relations; 2) public health practice. What emerges from this analysis is not a blueprint for creating a public service campaign, but a set of general principles than can be used to stimulate ideas, manage the process of campaign development and implementation, and judge campaign results.
The 50can Guide To Building Advocacy Campaigns
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Author : 50can
language : en
Publisher:
Release Date : 2017-10
The 50can Guide To Building Advocacy Campaigns written by 50can and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10 with categories.
Communication Campaigns And National Integration In China S Market Economy Era
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Author : Yanru Chen
language : en
Publisher: Springer
Release Date : 2015-09-01
Communication Campaigns And National Integration In China S Market Economy Era written by Yanru Chen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-01 with Political Science categories.
This book adopts the method of grounded theory in studying national communication campaigns in China, referred to as propaganda campaigns in the Chinese linguistic context. The study provides an exploratory and descriptive analysis of the ways in which the media in China fulfilled their function of building a Socialist spiritual civilisation and maintaining national integration during state propaganda campaigns. Explanations for the success and limitations of the campaigns are clearly expressed and combined with cautious statements on the limited role of the media in the process of national integration. The three major communication campaigns detailed in this book offer revelations regarding how to maintain mass morale and revive the national spirit at a time when economic pursuits and aspirations seem to be the top priority for individuals and institutions. A chief premise underpinning this study is that economic growth is not to be equated with social progress or human development, the latter encompassing a far more profound spiritual dimension, which takes far more delicate efforts to accomplish.
Localizing National Campaigns
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Author :
language : en
Publisher:
Release Date : 2000
Localizing National Campaigns written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Communication in drug abuse prevention categories.
The Global Campaign On Urban Governance
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Author : United Nations Human Settlements Programme
language : en
Publisher: UN-HABITAT
Release Date : 2002
The Global Campaign On Urban Governance written by United Nations Human Settlements Programme and has been published by UN-HABITAT this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Decentralization in government categories.
Reclaiming America
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Author : Randy Shaw
language : en
Publisher: Univ of California Press
Release Date : 1999-06-07
Reclaiming America written by Randy Shaw and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-06-07 with Political Science categories.
"Shaw provides the definitive account of the historic national campaign to reform Nike's labor practices. . . . A must read for everyone seeking to achieve greater social and economic fairness in the 21st century."--Medea Benjamin, Co-Director, Global Exchange.
Let Us Build Cities For Life
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Author : Liliana Miranda Sara
language : en
Publisher: IIED
Release Date : 2001
Let Us Build Cities For Life written by Liliana Miranda Sara and has been published by IIED this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Community development, Urban categories.