The Media And The Message
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Media Messages And Men
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Author : John Calhoun Merrill
language : en
Publisher: Longman Publishing Group
Release Date : 1979
Media Messages And Men written by John Calhoun Merrill and has been published by Longman Publishing Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Social Science categories.
Mediating The Message In The 21st Century
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Author : Pamela J. Shoemaker
language : en
Publisher: Routledge
Release Date : 2013-10-30
Mediating The Message In The 21st Century written by Pamela J. Shoemaker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-30 with History categories.
Hailed as one of the "most significant books of the twentieth century" by Journalism and Mass Communication Quarterly, Mediating the Message has long been an essential text for media effects scholars and students of media sociology. This new edition of the classic media sociology textbook now offers students a comprehensive, theoretical approach to media content in the twenty-first century, with an added focus on entertainment media and the Internet.
Media Literacy
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Author : Art Silverblatt
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2014-05-30
Media Literacy written by Art Silverblatt and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-30 with Social Science categories.
Covering print, photography, film, radio, television, and new media, this textbook instructs readers on how to take a critical approach to media and interpret the information overload that is disseminated via mass communication. This fourth edition of Keys to Interpreting Media Messages supplies a critical and qualitative approach to media literacy analysis. Now updated with conceptual changes, current examples, updated references, and coverage of new developments in media— particularly in digital, interactive forms—this book addresses all forms of information disseminated via mass communication. Organized into three sections, the book first presents a theoretical framework for the critical analysis of media text that covers the definition of media literacy as well as fundamental principles and concepts. Part II focuses on the application of this methodological framework to the analysis of advertising, journalism, American political communications, and interactive media. Part III considers specific mass media issues, such as violence in the media, media and children, and global communications, and discusses outcomes of having a media-literate population.
Media Messages And Public Health
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Author : Amy Jordan
language : en
Publisher: Routledge
Release Date : 2010-11
Media Messages And Public Health written by Amy Jordan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11 with Health & Fitness categories.
Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on public health-related messages and behaviors. Uniquely tailored to the challenges faced by content researchers interested in the study of public health topics, coverage includes: Conceptual and methodological foundations involved in the practice of content analysis research used to examine public health issues. Measurement challenges posed by the broad range of media. Use of content analysis across multiple media types. The potential for individual differences in audience interpretation of message content. Case studies that examine public health issues in the media to illustration the decisions that are made when developing content analysis studies. The volume concludes with a set of guidelines for optimal content analysis research, and suggests ways in which the field can accommodate new technologies and new ways of using media. Developed for researchers in communication, media, and public health, this unique resource demonstrates how the variety of decisions researchers make along the way allows the exploration of traditions, assumptions and implications for each varying alternative and ultimately advances the science of content analysis research.
Mediating The Message
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Author : Pamela J. Shoemaker
language : en
Publisher: Allyn & Bacon
Release Date : 1996
Mediating The Message written by Pamela J. Shoemaker and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Language Arts & Disciplines categories.
Mediating the Message, 2/e demonstrates the many ways in which a wide variety of forces including media owners, advertisers, audiences, politicians, interest groups, and journalist" personal attitudes affect mass media content.
Communications And Politics
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Author : Herbert E. Alexander
language : en
Publisher:
Release Date : 1969
Communications And Politics written by Herbert E. Alexander and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with categories.
Museum Media Message
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Author : Eilean Hooper-Greenhill
language : en
Publisher: Routledge
Release Date : 2013-03-07
Museum Media Message written by Eilean Hooper-Greenhill and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-07 with Business & Economics categories.
Collecting together a group of talented writers, Museum, Media, Message considers, in depth, the most up-to-date approaches to museum communication including: museums as media; museums and audience; and the evaluation of museums. Addressing the need for museums to develop better knowledge of visitor experience, this volume introduces a broad range of issues, and presents the ultimate how, why and who of museum communication. Museum, Media, Message combines philosophical discussion, practical examples and case studies and examines museum communication in three sections: analyzing how museums and galleries construct and transmit complex systems of value through processes of collection and exhibition raising philosophical and management issues and exploration of work with specific audiences introducing methods for studying the audiences’ experiences of communication events in museums. Perfect for people who want to develop a more critical and informed professional museum practice, and for students looking to enhance their skills of analysis and reflection, this book is of value to anyone interested in the current debates and issues of this new and growing field.
The Media And The Message
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Author : William DeJong
language : en
Publisher:
Release Date : 1998
The Media And The Message written by William DeJong and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Health & Fitness categories.
This document presents an overview of lesson learned from evaluating public service campaigns, summarizes current thinking and research on how the media can be used in social change movements, and articulates a set of guidelines that can help shape the development of future campaigns. The lessons have been organized around a series of steps that planners should follow in developing, implementing, and evaluating a public service campaign. These steps are the following: 1) establish a long-term commitment; 2) determine goals and objectives; 3) conduct formative research to define the campaign; 4) select target audience; 5) design campaign messages; 6) select appropriate media channels; 7) maximize media exposure; and 8) conduct process and outcome evaluation. These lessons have their origin in two major traditions: 1) commercial marketing, advertising, and public relations; 2) public health practice. What emerges from this analysis is not a blueprint for creating a public service campaign, but a set of general principles than can be used to stimulate ideas, manage the process of campaign development and implementation, and judge campaign results.
Media Is The Message
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Author :
language : en
Publisher: FEMA
Release Date :
Media Is The Message written by and has been published by FEMA this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Understanding Media
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Author : Marshall McLuhan
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-09-04
Understanding Media written by Marshall McLuhan and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-04 with categories.
When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.