Building Value Through Marketing
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Building Value Through Marketing
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Author : Philip Sugai
language : en
Publisher: Routledge
Release Date : 2020-09-22
Building Value Through Marketing written by Philip Sugai and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-22 with Business & Economics categories.
Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not only in profit terms but also for customers and stakeholders. Working step-by-step through strategy development, this book empowers those responsible for creating or managing new products or services to have the right mindset, understand the most important marketing tools that they can use and apply these to create unprecedented levels of value. Founded on the principle of Service Dominant Logic, the book is organized into three key sections: "The Value Mindset," "The 12 Building Blocks of Value," and "Value-Focused Marketing in Action," which walk through the process of value-focused product and service development. The strategies and tools put forward have been tested successfully across multiple industries and countries and are grounded in academic theory, emphasized by real-life case studies throughout. Readers will gain the ability to align their marketing scholarship and practices with the current definition of why a business exists and the role that marketing plays within these business practices. This is essential reading for those studying Marketing Planning and Strategy at Advanced Undergraduate, Postgraduate and MBA levels. Its uniquely applied approach also makes it an excellent guide for marketing practitioners and institutions offering professional qualifications.
Cim Coursebook Delivering Customer Value Through Marketing
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Author : Ray Donnelly
language : en
Publisher: Routledge
Release Date : 2010-09-08
Cim Coursebook Delivering Customer Value Through Marketing written by Ray Donnelly and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-08 with Business & Economics categories.
Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’ Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. •Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. •Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk
Values Driven Ventures Navigating Business Ethics And Csr In Social Entrepreneurship
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Author : Dr. Agatha K. Rokicki, D.B.A., B.S.
language : en
Publisher: Dr. Agatha K. Rokicki, D.B.A., B.S.
Release Date : 2024-06-04
Values Driven Ventures Navigating Business Ethics And Csr In Social Entrepreneurship written by Dr. Agatha K. Rokicki, D.B.A., B.S. and has been published by Dr. Agatha K. Rokicki, D.B.A., B.S. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-04 with Business & Economics categories.
"Values-Driven Ventures: Navigating Business Ethics and CSR in Social Entrepreneurship" is an indispensable guide for entrepreneurs and business leaders committed to embedding ethical principles and corporate social responsibility (CSR) into the core of their ventures. This book offers a detailed roadmap for integrating values-driven decision-making processes that not only align with ethical standards but also foster sustainable business practices. Through practical examples and in-depth analysis, readers will learn how to balance profit with purpose, create inclusive and responsible business models, and effectively address social and environmental challenges. By reading this book, individuals will gain the insights and tools needed to build ventures that not only succeed in the marketplace but also contribute positively to society, making it an essential resource for driving meaningful and sustainable impact.
Fundamentals Of Marketing
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Author : Dr. Saurav Kumar
language : en
Publisher: OrangeBooks Publication
Release Date : 2024-11-29
Fundamentals Of Marketing written by Dr. Saurav Kumar and has been published by OrangeBooks Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-29 with Business & Economics categories.
The book employs a contemporary approach to highlight the significant applications and ramifications of marketing concepts by drawing links between subjects, solutions, and actual issues. This multifaceted framework drives the integration of concepts while maintaining a modular chapter structure. A balanced presentation of both the theoretical and practical aspects is made. Students that take Fundamentals of Marketing are exposed to a wide variety of industries, businesses, brands, and services that are both for-profit and nonprofit.The primary marketing course for undergraduate and postgraduate business majors and minors is the focus of Fundamentals of Marketing
Architecting Enterprise
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Author : . Rajagopal
language : en
Publisher: Springer
Release Date : 2014-03-25
Architecting Enterprise written by . Rajagopal and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-25 with Business & Economics categories.
The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.
How To Market A University
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Author : Teresa Flannery
language : en
Publisher: JHU Press
Release Date : 2021-01-12
How To Market A University written by Teresa Flannery and has been published by JHU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-12 with Education categories.
How can universities implement strategic integrated marketing to effectively build and communicate their value? At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure. How can they ensure steady or growing enrollments while cultivating greater philanthropic support, increasing research funding, and diversifying revenue streams? In How to Market a University, Teresa M. Flannery argues that institutions can meet all of these goals by implementing strategic integrated marketing in ways that are consistent with academic culture and university values. Flannery provides a road map for college leaders who want to learn how to build value—both in terms of revenue and reputation—by differentiating from competitors and developing personalized, supportive, and long-lasting relationships with stakeholders. Defining marketing while identifying its purposes in the context of higher education, Flannery draws on nonprofit marketing scholarship, the expertise of leading higher education marketing practitioners and administrators, and her own experiences over two decades at two different institutions. She teaches readers how to • set up their marketing leadership for success • find or build the necessary organizational capacity • set a firm foundation through market research • establish a differentiated value proposition and strong brand strategy • encourage enterprise-wide integration of marketing and communications • consider technical and resource requirements to succeed in digital marketing • develop appropriate and rigorous measurement • plan for appropriate investment • anticipate and prepare for future trends This practical guide reveals how to cultivate student, alumni, donor, and partner loyalty through strategic marketing. How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine their marketing strategy.
Marketing And Smart Technologies
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Author : José Luís Reis
language : en
Publisher: Springer Nature
Release Date : 2024-06-03
Marketing And Smart Technologies written by José Luís Reis and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-03 with Computers categories.
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Marketing Green Buildings
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Author : Jerry Yudelson
language : en
Publisher: CRC Press
Release Date : 2020-12-17
Marketing Green Buildings written by Jerry Yudelson and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-17 with Business & Economics categories.
Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED® in green building projects.
The Statistical History Of The United States From Colonial Times To The Present
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Author : United States. Bureau of the Census
language : en
Publisher:
Release Date : 1965
The Statistical History Of The United States From Colonial Times To The Present written by United States. Bureau of the Census and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with United States categories.
B2b Marketing
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Author : Uwe G. Seebacher
language : en
Publisher: Springer Nature
Release Date : 2021-05-03
B2b Marketing written by Uwe G. Seebacher and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-03 with Business & Economics categories.
This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book. The book not only builds on the existing classic literature for industrial goods marketing but also – and much more importantly – finally closes the gap towards the rapidly growing ecosystem of modern B2B marketing terms, instruments, products, and topics. Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come.