Business Across Cultures
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Business Across Cultures
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Author : Fons Trompenaars
language : en
Publisher: John Wiley & Sons
Release Date : 2004-05-14
Business Across Cultures written by Fons Trompenaars and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-14 with Business & Economics categories.
Business Across Cultures is the keystone book in the Culture for Business series. It provides an overview of all subjects tackled in the other books of the series. Its particular aim is to provide executives with a cross-cultural perspective on how companies meet the diverse needs of customers, investors and employees; to introduce the main ideas in business in a multicultural context; and to show how they all fit together.
Managing Across Cultures The 7 Keys To Doing Business With A Global Mindset
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Author : Charlene Solomon
language : en
Publisher: McGraw Hill Professional
Release Date : 2009-05-15
Managing Across Cultures The 7 Keys To Doing Business With A Global Mindset written by Charlene Solomon and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-15 with Business & Economics categories.
hether you run a giant corporation or workin a small business, it’s more than likely thatyou regularly deal with people of differentcultures—from customers and suppliers tosalespeople and colleagues. It simply can’t be overstated: You will havetrouble succeeding in business today if youdon’t appreciate and know how to activelymanage global cultural diversity. ManagingAcross Cultures examines why people aroundthe world behave as they do and providesactionable tactics for succeeding in today’sglobal business environment. Experts in the field of cross-cultural training,Michael Schell and Charlene Solomondescribe seven readily recognizable behaviorsand explain what they mean, how tointerpret them, and most importantly, howto respond to them. Managing Across Cultures is filled with casestudies illustrating the importance of understandingand dealing with cultural differencesin all aspects of business. You’ll learn how: Intel’s powerful global corporateculture is a critical element of itshistoric success Colgate-Palmolive integratescultural understanding into itsglobal marketing programs GE adapts its effectivemanagement style to localbusiness cultures You’ll also find out how underestimatingcultural influence caused serious problemsfor organizations like DaimlerChrysler andWal-Mart. Managing Across Cultures takes you far beyondother books that simply catalog thecustoms, gestures, and language vagaries ofother cultures. This in-depth, strategic guidewill help in every facet of business—fromhiring and motivating employees to developingwinning sales pitches and marketingcampaigns.
The Art Of Doing Business Across Cultures
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Author : Craig Storti
language : en
Publisher: Hachette UK
Release Date : 2017-03-23
The Art Of Doing Business Across Cultures written by Craig Storti and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-23 with Business & Economics categories.
50 common cultural mistakes made in business are presented in the form of short conversations which show that there's always a reason why people do the strange things they do, the reason is almost never to upset you, and there's always a way round. The Art of Doing Business Across Cultures presents five brief, unsuccessful conversational exchanges between Americans and their business colleagues in 10 different locations-the Arab Middle East, Brazil, China, England, France, Germany, India, Japan, Mexico, and Russia.
The Art Of Doing Business Across Cultures
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Author : Craig Storti
language : en
Publisher:
Release Date : 2017
The Art Of Doing Business Across Cultures written by Craig Storti and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Business etiquette categories.
People in other cultures don't always think and act the way you do. If you try to do business your way in their culture, you will make mistakes. And mistakes have consequences. Some will be merely embarrassing, others will be deeply frustrating, and still others will cost you dearly. This book describes 50 common cultural mistakes made in business settings in the form of short (8-10 line) conversations and shows you, 1) that there's always a reason why people do the strange things they do, 2) the reason is almost never to upset you, and 3) there's always a way forward - The Fix. Craig Storti, a nationally known figure in the field of intercultural communications, and author of 7 books, presents and deconstructs conversations between Americans and citizens of 10 of the world's largest economies, the Arab Middle East, Brazil, China, England, France, Germany, India, Japan, Mexico, and Russia. He also provides five easily applicable steps to cultural competence - a framework readers can apply to identify cultural differences and communicate and act more effectively and appropriately. If you are an American doing business in any of the ten locations featured, if you come from one of these countries and work with Americans, or if you do business with any of these folks, this book will save you a great deal of confusion and frustration.
Cross Cultural Business Behavior
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Author : Richard R. Gesteland
language : en
Publisher: Handelshojskolens Forlag
Release Date : 1996
Cross Cultural Business Behavior written by Richard R. Gesteland and has been published by Handelshojskolens Forlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
Despite all we hear about the "borderless world," differing business customs and practices in fact continue to be invisible barriers to global trade. Cross-Cultural Business Behavior shows business executives how to overcome these unseen obstacles to international success.
Business Marketing Across Cultures
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Author : Julie Anne Lee
language : en
Publisher: SAGE Publications Limited
Release Date : 2023-04-28
Business Marketing Across Cultures written by Julie Anne Lee and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-28 with Business & Economics categories.
In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster greater business success. This book will help you to develop essential cross-cultural insights for when business and marketing goes global through a range of frameworks and learning features. The authors explore the roles of culture, communication, language, interactions, decision-making, market entry and business planning when working across geographical regions. They recognise the rich diversity in international markets and local consumer knowledge and marketing practices. Readers are encouraged to engage in cultural self-reflection to help better design and implement business strategies in local markets. Throughout, the book links to the x-culture learning project, which is an experiential multicultural exercise and form of student assessment where collaborative virtual teams are formed and together solve real world international business problems. This is an essential textbook for university and college students of international and cross-cultural marketing as well as international and intercultural business. It will also be of interest to business and marketing practitioners working in global contexts. Julie Anne Lee is a Winthrop Professor in Marketing and the Director of Research and Research Training in the Business School at The University of Western Australia. Jean-Claude Usunier is an Emeritus Professor from the Faculty of Business and Economics at the University of Lausanne, Switzerland. Vasyl Taras is a Professor in the Bryan School of Business and Economics, University of North Carolina at Greensboro, USA.
Communicating Across Cultures
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Author : Phillip Khan-Panni
language : en
Publisher: How To Books Ltd
Release Date : 2003
Communicating Across Cultures written by Phillip Khan-Panni and has been published by How To Books Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business communication categories.
'Communicating Across Cultures' demonstrates how to tailor your own communication style to a multi-cultural audience for best outcomes. The authors are both experienced public speakers and trainers.
Marketing Across Cultures
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Author : Fons Trompenaars
language : en
Publisher: John Wiley & Sons
Release Date : 2004-09-24
Marketing Across Cultures written by Fons Trompenaars and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-09-24 with Business & Economics categories.
The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.
A Paradigm For Business Communication Across Cultures Theoretical Highlights For Practice
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Author : Dr. Yongqiang LIU _永_
language : en
Publisher: 清華大學出版社
Release Date : 2015-01-01
A Paradigm For Business Communication Across Cultures Theoretical Highlights For Practice written by Dr. Yongqiang LIU _永_ and has been published by 清華大學出版社 this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-01 with Business & Economics categories.
�Today’s global citizens operate business and management endeavors on a global scale. Globalization generates an increasing demand for effective communication in diverse cultural contexts and challenges the relevance of culture in operating businesses in the global village. Communication differences are apparent in many scenarios. Expatriates of international organizations operating abroad adopt their native cultural values to motivate employees of foreign cultures with an entirely different perspective. They use one culture’s motives to move people from other cultures. In global marketing communication, the communicators use values systems of their native culture to develop advertising for other cultures. They use categorizations of one culture to describe others. Such divergence in attitudes, perspectives and priorities of suppliers, and customers with different cultural backgrounds have led to many project failures in international organizations. An in-depth understanding of cultural backgrounds and the potential impact on communication of the people one is interacting with can increase the probability of business success among investors, managers, entrepreneurs and employees operating in diverse cultures. However, effective cross cultural business communication needs to recognize and adopt an interdisciplinary perspective in understanding the cultural forces (Leung, K. et al., 2005). Therefore, we need a multidisciplinary paradigm to carry on effective and successful business communication in our contemporary global village. 本_构建有效的跨文化商__通理_模型，__企_商__略、宏_社_文化、__文化在构建企__通_略中的作用与影_，研究_言与文化在信息__与解__程中的作用，以及_通中的有效_言策略和模糊_言策略。同_，本__合理_模型，提出了有效的跨文化___通_略、_告_通_略和_判_通_略，并提供了提高_通效率与效果的技能和方法。
Marketing Across Cultures In Asia
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Author : Richard R. Gesteland
language : en
Publisher: Copenhagen Business School Press DK
Release Date : 2002
Marketing Across Cultures In Asia written by Richard R. Gesteland and has been published by Copenhagen Business School Press DK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business etiquette categories.
"A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. Packed with useful information and real-world examples, Marketing Across Cultures in Asia is based on the two authors' 35 years of combined hands-on experience of managing, marketing and negotiating in Asia."