Business Research Methods
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Business Research Methods
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Author : Donald R. Cooper
language : en
Publisher: Irwin/McGraw-Hill
Release Date : 2003-01-01
Business Research Methods written by Donald R. Cooper and has been published by Irwin/McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-01-01 with Industrial management categories.
Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
Business Research Methods
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Author : Alan Bryman
language : en
Publisher: Oxford University Press, USA
Release Date : 2007
Business Research Methods written by Alan Bryman and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.
Business Research Methods
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Author : Naval Bajpai
language : en
Publisher: Pearson Education India
Release Date :
Business Research Methods written by Naval Bajpai and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business categories.
Business Research Methods, 2e, provides students with the knowledge, understanding and necessary skills to conduct business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples and real-life case studies enable students to relate with the context and thus grasp concepts effectively. Keeping in mind the developments in the subject area and necessary feedback from the users of this book, the latest edition has been extensively revised to include the necessary updates. The revision has been carried out in three ways: (i) by adding a few topics in existing chapters, (ii) by restructuring chapters pertaining to multivariate techniques, and (iii) by including a new chapter - Chapter 20: Confirmatory Factor Analysis, Structural Equation Modelling and Path Analysis.
Qualitative Methods In Business Research
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Author : Päivi Eriksson
language : en
Publisher: SAGE
Release Date : 2008-03-17
Qualitative Methods In Business Research written by Päivi Eriksson and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-17 with Business & Economics categories.
`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting. Within each approach, the authors consider crucial issues such as framing the research, generating research questions, getting access, collecting empirical materials, reporting the results and evaluating the research. Original case studies drawn from around the world are included throughout to demonstrate the practical applications of the methods discussed.
Business Research Methods
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Author : Alan Bryman
language : en
Publisher: Oxford University Press, USA
Release Date : 2015
Business Research Methods written by Alan Bryman and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Business & Economics categories.
An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.
Business Research Methodology
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Author : Sergey K. Aityan
language : en
Publisher: Springer Nature
Release Date : 2022-01-01
Business Research Methodology written by Sergey K. Aityan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-01 with Business & Economics categories.
This book introduces students to major research processes and methods used in business research. The research process includes all steps in the research project beginning from the problem formulation, through research design, proposal, conducting the research, deriving conclusions, writing research report, and preparing and making presentation. The major research methods include risk assessment, statistics, sampling, hypothesis testing, surveys, and comparative analysis. It helps students develop solid knowledge and practical skills sufficient for conducting a research project from its initiation, through completion, and delivery. The author provides multiple examples as well as the questions and problems for self-testing and self-evaluation in each chapter. The book is structured to provide a smooth flow of understanding and learning the material along the learning curve and is concise enough to fit a one-semester course.
Business Research Methods
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Author : Sheila Cameron
language : en
Publisher:
Release Date : 2010
Business Research Methods written by Sheila Cameron and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business categories.
Business Research Methods
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Author : S. N. Murthy
language : en
Publisher: Excel Books India
Release Date : 2009
Business Research Methods written by S. N. Murthy and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business categories.
Business research methods will serve as a text book on marketing research for students pursuing courses in management and commerce. The main focus is on the Indian context. Various analytical tools used in research methods are given along with exhaustive coverage and illustrations. Assignments are included in various chapters to help in acquiring in-depth subject knowledge and application orientation. The book contains 7 sections divided into 23 chapters. Case studies are included which will help to develop analytical skills. SPSS application has been described wherever necessary. The book can be of great help to MBA, PGDBM, MMS, BBA and Commerce students.
The Essentials Of Business Research Methods
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Author : Joe F. Hair Jr.
language : en
Publisher: Routledge
Release Date : 2015-08-14
The Essentials Of Business Research Methods written by Joe F. Hair Jr. and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-14 with Business & Economics categories.
Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.
Business Research Methods
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Author : Donald R. Cooper
language : en
Publisher: McGraw-Hill/Irwin Series. Oper
Release Date : 2006
Business Research Methods written by Donald R. Cooper and has been published by McGraw-Hill/Irwin Series. Oper this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
This book offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, while topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.