Cable Spot Advertising Directory 1992
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Cable Spot Advertising Directory 1992
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Author : National Register Publishing Co. Staff
language : en
Publisher:
Release Date : 1993-01-01
Cable Spot Advertising Directory 1992 written by National Register Publishing Co. Staff and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-01-01 with categories.
Cable Spot Advertising Directory 1993
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Author : National Register Publishing
language : en
Publisher: National Register Pub
Release Date : 1993-04-01
Cable Spot Advertising Directory 1993 written by National Register Publishing and has been published by National Register Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-04-01 with categories.
Cable Advertising Directory 1981
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Author : Anne L. Pagano
language : en
Publisher:
Release Date : 1981-07
Cable Advertising Directory 1981 written by Anne L. Pagano and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981-07 with categories.
Forthcoming Books
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Author : Rose Arny
language : en
Publisher:
Release Date : 1993
Forthcoming Books written by Rose Arny and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with American literature categories.
Bctv Bibliography On Cable Television
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Author :
language : en
Publisher:
Release Date : 1993
Bctv Bibliography On Cable Television written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with categories.
New Serial Titles
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Author :
language : en
Publisher:
Release Date : 1993
New Serial Titles written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Periodicals categories.
A union list of serials commencing publication after Dec. 31, 1949.
Working With Mass Media
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Author :
language : en
Publisher:
Release Date : 1997
Working With Mass Media written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Mass media in health education categories.
Cable Advertising Directory 1982
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Author : Anne L. Pagano
language : en
Publisher:
Release Date : 1982
Cable Advertising Directory 1982 written by Anne L. Pagano and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with categories.
Statistical Reference Index
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Author :
language : en
Publisher:
Release Date : 1994
Statistical Reference Index written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Statistics categories.
Commercial Culture
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Author : Leo Bogart
language : en
Publisher: Routledge
Release Date : 2017-09-29
Commercial Culture written by Leo Bogart and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-29 with Social Science categories.
American mass media are the world's most diverse, rich, and free. Their dazzling resources, variety, and influence arouse envy in other countries. Their failures are commonly excused on the grounds that they are creatures of the market, that they give people what they want. 'Commercial Culture' focuses not on the glories of the media, but on what is wrong with them and why, and how they may be made better. This powerful critique of American mass communication highlights four trends that sound an urgent call for reform: the blurring of distinctions among traditional media and between individual and mass communication; the increasing concentration of media control in a disturbingly small number of powerful organizations; the shift from advertisers to consumers as the source of media revenues; and the growing confusion of information and entertainment, of the real and the imaginary. The future direction of the media, Leo Bogart contends, should not be left to market forces alone. He shows how the public's appetite for media differs from other demands the market is left to satisfy because of how profoundly the media shape the public's character and values. Bogart concludes that a world of new communications technology requires a coherent national media policy, respectful of the American tradition of free expression and subject to vigorous public scrutiny and debate. 'Commercial Culture' is a comprehensive analysis of the media as they evolve in a technological age. It will appeal to general readers interested in mass communications, as well as professionals and scholars studying American mass media.