Commercial Culture
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In Praise Of Commercial Culture
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Author : Tyler COWEN
language : en
Publisher: Harvard University Press
Release Date : 2009-06-30
In Praise Of Commercial Culture written by Tyler COWEN and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-30 with Business & Economics categories.
Does a market economy encourage or discourage music, literature, and the visual arts? Do economic forces of supply and demand help or harm the pursuit of creativity? This book seeks to redress the current intellectual and popular balance and to encourage a more favorable attitude toward the commercialization of culture that we associate with modernity. Economist Tyler Cowen argues that the capitalist market economy is a vital but underappreciated institutional framework for supporting a plurality of co-existing artistic visions, providing a steady stream of new and satisfying creations, supporting both high and low culture, helping consumers and artists refine their tastes, and paying homage to the past by capturing, reproducing, and disseminating it. Contemporary culture, Cowen argues, is flourishing in its various manifestations, including the visual arts, literature, music, architecture, and the cinema. Successful high culture usually comes out of a healthy and prosperous popular culture. Shakespeare and Mozart were highly popular in their own time. Beethoven's later, less accessible music was made possible in part by his early popularity. Today, consumer demand ensures that archival blues recordings, a wide array of past and current symphonies, and this week's Top 40 hit sit side by side in the music megastore. High and low culture indeed complement each other. Cowen's philosophy of cultural optimism stands in opposition to the many varieties of cultural pessimism found among conservatives, neo-conservatives, the Frankfurt School, and some versions of the political correctness and multiculturalist movements, as well as historical figures, including Rousseau and Plato. He shows that even when contemporary culture is thriving, it appears degenerate, as evidenced by the widespread acceptance of pessimism. He ends by considering the reasons why cultural pessimism has such a powerful hold on intellectuals and opinion-makers.
Commercial Culture
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Author : Leo Bogart
language : en
Publisher: Routledge
Release Date : 2017-09-29
Commercial Culture written by Leo Bogart and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-29 with Social Science categories.
American mass media are the world's most diverse, rich, and free. Their dazzling resources, variety, and influence arouse envy in other countries. Their failures are commonly excused on the grounds that they are creatures of the market, that they give people what they want. 'Commercial Culture' focuses not on the glories of the media, but on what is wrong with them and why, and how they may be made better. This powerful critique of American mass communication highlights four trends that sound an urgent call for reform: the blurring of distinctions among traditional media and between individual and mass communication; the increasing concentration of media control in a disturbingly small number of powerful organizations; the shift from advertisers to consumers as the source of media revenues; and the growing confusion of information and entertainment, of the real and the imaginary. The future direction of the media, Leo Bogart contends, should not be left to market forces alone. He shows how the public's appetite for media differs from other demands the market is left to satisfy because of how profoundly the media shape the public's character and values. Bogart concludes that a world of new communications technology requires a coherent national media policy, respectful of the American tradition of free expression and subject to vigorous public scrutiny and debate. 'Commercial Culture' is a comprehensive analysis of the media as they evolve in a technological age. It will appeal to general readers interested in mass communications, as well as professionals and scholars studying American mass media.
Consuming Environments
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Author : Mike Budd
language : en
Publisher: Rutgers University Press
Release Date : 1999
Consuming Environments written by Mike Budd and has been published by Rutgers University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Performing Arts categories.
This is an exploration of how much TV people watch, why they watch too much, and what they see. The authors argue that while people may have good reasons for watching television, they seem to be unaware that such habits might be harmful to their environmental health. The book examines how advertising and media companies have shaped the commercial content of most television, tracing industry motives and operations and their increasing concentration in fewer hands.
Inventing Nanjing Road
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Author : Sherman Cochran
language : en
Publisher: Cornell East Asia Series
Release Date : 1999
Inventing Nanjing Road written by Sherman Cochran and has been published by Cornell East Asia Series this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
The contributors to this collection of seven essays (plus an editor's introduction and a comparative afterword) have framed debates about the construction of commercial culture in China. They all have agreed that during the early twentieth century China's commercial culture was centered in the private sector of Shanghai's economy and especially in the "concession" areas under Western or Japanese rule, but they have differed over the issue of whether foreign influence was decisive in the creation of Shanghai's commercial culture. Between 1900 and 1937, was Shanghai's commercial culture imported from the West or invented locally? And between 1937 and 1945, was the history of this commercial culture cut short by Japanese military invasions and occupations of the city or was it sustained throughout the war? The contributors have proposed various and even conflicting answers to these questions, and their interpretations bear upon wider debates in historical, cultural, and comparative studies.
Commercial Cultures
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Author : Peter Jackson
language : en
Publisher:
Release Date : 2000-10
Commercial Cultures written by Peter Jackson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-10 with Business & Economics categories.
This study overturns the assumption that it is commerce that works by logical economic models while culture is invoked to explain the behaviour of the international consumer.
Selling Words
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Author : R. George Wright
language : en
Publisher: NYU Press
Release Date : 1997-08-01
Selling Words written by R. George Wright and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-08-01 with Law categories.
All of us grumble, from time to time, about the ever-increasing commercialization of American life. Whether in the form of overt corporate sponsorship--as evidenced by the "branding" of every major sporting event--or the less conspicuous role of commercial interests in the funding of the arts, America's corporations are a ubiquitous presence. While debates rage over the televising of liquor ads and the degree to which Joe Camel encourages adolescent smoking, of far greater concern, R. George Wright argues, should be the passivity with which we accept excessive commercialization. For many, the spread of commercialization by any means other than fraud or deception today seems merely a reflection of the capitalist pursuit of well-being. Yet owning and spending, for the middle- class consumers Wright discusses, is at best only weakly related to their happiness. In recent years, corporate America has shrewdly sought shelter from reasonable regulation by embracing the First Amendment. Focusing on such flashpoint issues as the Internet, tobacco advertising, and intentionally controversial ads, and exposing the dangerous elephantiasis of our commercial culture, Selling Words serves up a forceful warning about the perils of conflating commerce with First Amendment rights.
Commercial Culture
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Author : Leo Bogart
language : en
Publisher: Routledge
Release Date : 2017-09-29
Commercial Culture written by Leo Bogart and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-29 with Social Science categories.
American mass media are the world's most diverse, rich, and free. Their dazzling resources, variety, and influence arouse envy in other countries. Their failures are commonly excused on the grounds that they are creatures of the market, that they give people what they want. 'Commercial Culture' focuses not on the glories of the media, but on what is wrong with them and why, and how they may be made better. This powerful critique of American mass communication highlights four trends that sound an urgent call for reform: the blurring of distinctions among traditional media and between individual and mass communication; the increasing concentration of media control in a disturbingly small number of powerful organizations; the shift from advertisers to consumers as the source of media revenues; and the growing confusion of information and entertainment, of the real and the imaginary. The future direction of the media, Leo Bogart contends, should not be left to market forces alone. He shows how the public's appetite for media differs from other demands the market is left to satisfy because of how profoundly the media shape the public's character and values. Bogart concludes that a world of new communications technology requires a coherent national media policy, respectful of the American tradition of free expression and subject to vigorous public scrutiny and debate. 'Commercial Culture' is a comprehensive analysis of the media as they evolve in a technological age. It will appeal to general readers interested in mass communications, as well as professionals and scholars studying American mass media.
Brand New China
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Author : Jing Wang
language : en
Publisher: Harvard University Press
Release Date : 2010-04-10
Brand New China written by Jing Wang and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-10 with Business & Economics categories.
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.
Cultural Commerce And Dutch Commercial Culture
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Author : Martha Chaiklin
language : en
Publisher:
Release Date : 2003
Cultural Commerce And Dutch Commercial Culture written by Martha Chaiklin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Europe categories.
China Business Culture
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Author : Dr. Karen Wang
language : en
Publisher: Thorogood Publishing
Release Date : 2003
China Business Culture written by Dr. Karen Wang and has been published by Thorogood Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
China's current growth rate is staggering: entry into the WTO, Google's tribulations with China's internet policies and the 2008 Beijing Olympics all point to unprecedented levels of interest in the world's largest market. But commercial success for Westerners is dependent on understanding a very different and complex set of cultural and business values, as well as the techniques of structuring a joint venture, negotiation and effective marketing in China. The realities of constant change mean that businesses must re-examine stereotypical or traditional views about what constitutes a distinctive business culture. The authors present a vivid picture of modern-day commerce in the People's Republic of China, written in a practical, comprehensive style, that will appeal to a wide spectrum of readers—from professional business people and MBA postgraduates to university and business college students. China's Business Culture discusses many important topics; among them: Chinese managerial sty≤ the significance of business networks; the best way to co-operate with various departments of the Chinese government; skills of negotiation; the cultural “essence” of Chinese commerce; Chinese consumer psychology; and the most effective way of promoting goods and services in the world's largest market. This book is a must-have for anyone doing business—or planning on doing business—in the world's fastest growing, and most complex, market.