Cable Television Business
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Cable Television Business
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Author :
language : en
Publisher:
Release Date : 1986
Cable Television Business written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Cable television categories.
Cable Television And The Future Of Broadcasting
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Author : Ralph Negrine
language : en
Publisher: Routledge
Release Date : 2013-06-19
Cable Television And The Future Of Broadcasting written by Ralph Negrine and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-19 with Social Science categories.
Originally published in 1985, this book surveys developments in cable television in the major industrialised countries with chapters specifically authored on each area. It looks at the technology, its potential, and how far it had been implemented, considering the reaction of governments, existing broadcasting corporations and licensing authorities. Going on to assess future trends, a discussion of the likely effects of cable on communications, society and economy is an enlightening read now.
Global Cable Tv Company Profiles
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Author : Richard Cranston
language : en
Publisher:
Release Date : 1996
Global Cable Tv Company Profiles written by Richard Cranston and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Cable television categories.
Cable Television And Competing Video Technologies
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Author : David J. Schreff
language : en
Publisher:
Release Date : 1983-01-01
Cable Television And Competing Video Technologies written by David J. Schreff and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983-01-01 with Cable television categories.
Cable Television
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Author : James Dacon Scott
language : en
Publisher: Division of Research Graduate School of Business Administrat
Release Date : 1976
Cable Television written by James Dacon Scott and has been published by Division of Research Graduate School of Business Administrat this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Technology & Engineering categories.
Careers In Cable Tv
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Author : Jon S. Denny
language : en
Publisher: Barnes & Noble
Release Date : 1983
Careers In Cable Tv written by Jon S. Denny and has been published by Barnes & Noble this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Cable television categories.
This career guide covers all aspects of local cable programming.
Cable Television And The Future
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Author : Joan McKenna
language : en
Publisher:
Release Date : 1974
Cable Television And The Future written by Joan McKenna and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Cable television categories.
Cable Television Industry
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Author : United States. Congress. House. Committee on Small Business. Subcommittee on SBA and SBIC Authority, Minority Enterprise, and General Small Business Problems
language : en
Publisher:
Release Date : 1982
Cable Television Industry written by United States. Congress. House. Committee on Small Business. Subcommittee on SBA and SBIC Authority, Minority Enterprise, and General Small Business Problems and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Cable television categories.
Promotion And Marketing For Broadcasting And Cable
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Author : Susan Tyler Eastman
language : en
Publisher:
Release Date : 1999
Promotion And Marketing For Broadcasting And Cable written by Susan Tyler Eastman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Broadcasting categories.
Promotion and marketing are key to communicating the attractiveness of media goods and services to the public in a free society. Promotion and Marketing for Broadcasting, Cable and the Web, Fourth Edition explores the scope and goals of media promotion from the perspective of radio, network and local television, and cable and public broadcasting. The third edition of this highly-regarded textbook was updated to encompass the immense structural, technological, and economic changes in the industry since the early 1990s. The role of the World Wide Web and of global and international promotion and marketing were introduced to bring the most current theory and practice to students and media professionals. The fourth edition brings the ever-evolving mission of the web into even greater focus with a new chapter on internet commerce and competition, and the widespread use if the internet as an advertising medium. Other topics covered in this book include: goals of promotion; research in promotion; on-air, print, and web message design; radio promotion, TV network and station promotion, and news campaigns; noncommercial radio and TV promotion; cable marketing and promotion; research and budgeting for promotion; and syndicated program marketing. Promotion and Marketing for Broadcasting, Cable and the Web has been endorsed by Promax, the national association for marketing executives in electronic media. Promax has provided a companion video for classroom use, containing examples of the many ways in which the media promote themselves.
Cable Television
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Author :
language : en
Publisher:
Release Date :
Cable Television written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.