Campaigning In America Today The Role Of Campaigns In U S Presidential Elections
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Campaigning In America Today The Role Of Campaigns In U S Presidential Elections
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Author : Ilka Kreimendahl
language : en
Publisher: GRIN Verlag
Release Date : 2003-08-29
Campaigning In America Today The Role Of Campaigns In U S Presidential Elections written by Ilka Kreimendahl and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-08-29 with Literary Collections categories.
Seminar paper from the year 2000 in the subject American Studies - Culture and Applied Geography, grade: 1 (A), University of Kassel (Anglistics), course: The Making of the President 2000, 11 entries in the bibliography, language: English, abstract: There is no aspect of contemporary American politics more criticized than the modern political campaign: it provides too little information for the voter, the amount of money spent is too high, there is no thoughtful discussion of issues, and campaign organizers will reach to the very edge of acceptable practices to find some way of appealing to the voters. These are some of the elements that are responsible for the growing disgust for election campaigns and the decline in political interest. However the question is if campaigns really do have consequences for the election outcome or if their effect is rather limited. This paper will focus on the development of political campaigns, their strategy and planning, as well as on issues and the presentation of the candidate. The composition will further have a look on the campaign and election in 1992, on the actual effects the campaign has on the voter and consequently on the election outcome. In the last two decades scholars perceived a change from old to new politics, including a significant modification in the nature of campaigns. In the last years the traditional partyoriented personal campaign has been largely replaced by the so-called candidate-centered, media-oriented campaign. The basic elements of campaigns changed dramatically because of increased nonvoting, the growth in the power of interest groups, and the power of the media. In national elections the expansion of the mass media campaign has led to a decline in the importance of party affiliation, while at the same time the party organizations themselves became more powerful.
The American Campaign Second Edition
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Author : James E. Campbell
language : en
Publisher: Texas A&M University Press
Release Date : 2008
The American Campaign Second Edition written by James E. Campbell and has been published by Texas A&M University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Election forecasting categories.
Newly revised for use in conjunction with the 2008 campaign, Campbell's classroom-tested volume presents his "theory of the predictable campaign," incorporating the fundamental conditions that systematically affect the presidential vote: political competition, presidential incumbency, and election-year economic conditions.
Campaigns And Elections American Style
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Author : Candice J. Nelson
language : en
Publisher: Routledge
Release Date : 2018-08-22
Campaigns And Elections American Style written by Candice J. Nelson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-22 with Political Science categories.
Following one of the most contentious and surprising elections in US history, the new edition of this classic text demonstrates unequivocally: Campaigns matter. With new and revised chapters throughout, Campaigns and Elections American Style provides a real education in contemporary campaign politics. In the fifth edition, academics and campaign professionals explain how Trump won the presidency, comparing his sometimes novel tactics with tried and true strategies including how campaign themes and strategies are developed and communicated, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media in elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns with a special focus on the 2016 presidential and congressional elections and what those elections might tell us about 2018 and 2020. Students, citizens, candidates, and campaign managers will learn not only how to win elections but also why it is imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections. Highlights of the Fifth Edition Covers the 2016 elections with an eye to 2018 and 2020. Explains how Trump won the presidency, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media. Includes a new part structure and the addition of part introductions to help students contextualize the major issues and trends in campaigns and elections.
Campaigning Online
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Author : Bruce Bimber
language : en
Publisher: Oxford University Press
Release Date : 2003-09-11
Campaigning Online written by Bruce Bimber and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-11 with Political Science categories.
After a self-assured John F. Kennedy bested a visibly shaky Richard Nixon in their famous 1960 debates, political television, it was said, would henceforth determine elections. Today, many claim the Internet will be the latest medium to revolutionize electoral politics. Candidates invest heavily in web and email campaigns to reach prospective voters, as well as to communicate with journalists, potential donors, and political activists. Do these efforts influence voters, expand democracy, increase the coverage of political issues, or mobilize a shrinking and apathetic electorate? Campaigning Online answers these questions by looking at how candidates present themselves online and how voters respond to their efforts-including whether voters learn from candidates' websites and whether voters' views are affected by what they see. Although the Internet will not lead to a revolution in democracy, it will, Bimber and Davis argue, have consequences: reinforcing messages, mobilizing activists, and strengthening partisans' views. Reporting on a wealth of new data drawn from national and state-wide surveys, laboratory experiments, interviews with campaign staff, and analysis of web sites themselves, Campaigning Online draws the most complete picture of the role of campaign websites in American elections to date.
Crowded Airwaves
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Author : James A. Thurber
language : en
Publisher: Rowman & Littlefield
Release Date : 2001-09-19
Crowded Airwaves written by James A. Thurber and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-09-19 with Political Science categories.
Political advertising plays a key role in modern electioneering and has formed part of political campaigns since the earliest federal elections were held in the United States. As modes of mass communication have evolved, so have the venues for campaign advertising—from newspapers to radio and television, and today, the Internet. Not only have the outlets for political advertising expanded over the past twenty years, so have the number of groups using it to convey information and advance their points of view. Because political advertising has become such a pervasive medium for candidates, political parties, and special interest groups, understanding its role in election campaigns becomes all the more important. Crowded Airwaves gathers some of the most significant new work in American political advertising and communication. The contributors provide an objective and balanced analysis of political advertising: its causes, its growth, and its consequences on elections in the United States. The chapters in this volume tackle three of the most interesting and most complicated issues in political advertising today: the characterization of ads and the need to measure their impact; the agenda-setting and priming effects of ads; and the role and implications of issue advertising for the electorate. The contributors focus in particular on the effects and consequences of negative advertising. Crowded Airwaves will appeal to readers who are interested in political campaigns and communication. It will be of special importance to those concerned with the tone and content of electoral campaigns and political discourse.
The Marketing Of The President
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Author : Bruce I. Newman
language : en
Publisher: SAGE
Release Date : 1994
The Marketing Of The President written by Bruce I. Newman and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Political Science categories.
"Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it looks salable, arrange to have the candidate get it before the correct bloc of voters in a very short period of time. . . . Newman is also correct in noting that the political party, as an institution, is no longer as dominant in elections. . . . Political junkies will love this material." --Conservative Review The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Bruce I. Newman addresses issues of serious concern to the health of the political process as he examines the roles of polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed--for better or worse--by the use of marketing techniques.
Campaigning For President 2016
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Author : Dennis W. Johnson
language : en
Publisher: Routledge
Release Date : 2017-07-18
Campaigning For President 2016 written by Dennis W. Johnson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-18 with Political Science categories.
Coming out of one of the most contentious elections in history, Dennis Johnson and Lara Brown have assembled an outstanding team of authors to examine one of the fiercest and most closely fought presidential elections of our time. Like the 2008 and 2012 editions of Campaigning for President, the 2016 edition combines the talents and insights of political scientists who specialize in campaigns and elections together with seasoned political professionals who have been involved in previous presidential campaigns. Campaigning for President is the only series on presidential campaigns that features both political scientists and professional consultants. This book focuses on the most important questions of this most unusual presidential campaign. What was the appeal of Donald Trump? Has Twitter and social media become the dominant means of communicating? How did fake news, WikiLeaks, and the Russians factor in this election? What happened to the Obama coalition and why couldn’t Hillary Clinton capitalize on it? Hundreds of millions of Super PAC dollars were raised and spent, and much of that was wasted. What happened? Is the wild west of online media the new norm for presidential contests? These and many other questions are answered in the provocative essays by scholars and practitioners. The volume also is packed with valuable appendixes: a timeline of the presidential race, biographical sketches of each candidate, a roster of political consultants, the primary and general election results, exit polls, and campaign spending. New to the 2016 Edition The 2016 presidential contest brings a completely new set of players, policies, and electoral challenges. Like the 2008 and 2012 editions, the authors probe the strategies and tactics of the candidate campaigns and the outside organizations. The chapters focus on Donald Trump and Hillary Clinton, but also look at the Bernie Sanders insurgency, the collapse of the mainstream Republican candidates, and the dynamics of the general election. Chapters also analyze the changes in campaign finance, new technologies, the role of social media, and how fake news and subterfuge might become the new realities of presidential campaigning.
The Rise Of The President S Permanent Campaign
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Author : Brendan J. Doherty
language : en
Publisher: University Press of Kansas
Release Date : 2012-08-21
The Rise Of The President S Permanent Campaign written by Brendan J. Doherty and has been published by University Press of Kansas this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-21 with Political Science categories.
While the presidency has always been a political office, the distinction between campaigning and governing has become increasingly blurred in recent years. Yet no one until now has documented the phenomenon of the "permanent campaign" and analyzed its impact on the executive office. In this eye-opening book, Brendan Doherty provides empirical evidence of the growing focus by American presidents on electoral concerns throughout their terms in office, clearly demonstrating that we can no longer assume that the time a president spends campaigning for reelection can be separated from the time he spends governing. To track the evolving relationship between campaigning and governing, Doherty examines the strategic choices that presidents make and what those choices reveal about presidential priorities. He focuses on the rise in presidential fundraising and the targeting of key electoral states throughout a president's term in office-illustrating that recent presidents have disproportionately visited those states that are important to their political prospects while largely neglecting those without electoral payoff. He also shows how decisions about electoral matters previously made by party officials are now made by voter-conscious operatives within the White House. Doherty analyzes what these changing dynamics portend for the nature of presidential leadership, contending that while such strategies can at times strengthen a president's hand, they can also undermine his role as a unifying national leader, heighten public cynicism, and limit prospects for bipartisan compromise. He further shows how trends in presidential fundraising undermine the conventional understanding of the predatory relationship between the president and his party. Drawing on new systematic evidence of presidential fundraising and travel, archival research at presidential libraries, and accounts by presidents and their aides, Doherty musters a mountain of evidence to offer an objective, comprehensive argument about the causes, indicators, and implications of the rise of the permanent campaign as no previous book has done-an evenhanded account that seeks to disparage no individual president. Concise and accessible, The Rise of the President's Permanent Campaign engages crucially important questions about the development of the presidency-as well as larger normative questions about what we want in a leader-as it challenges the convention in political science that has long kept most scholarship on presidential campaigns separate from the study of the presidency itself.
Bases Loaded
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Author : Costas Panagopoulos
language : en
Publisher: Oxford University Press, USA
Release Date : 2020-11
Bases Loaded written by Costas Panagopoulos and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11 with Political Science categories.
Bases Loaded documents the shift away from persuasion toward base mobilization in the context of US presidential elections. Panagapoulos explains that this phenomenon is likely linked to several developments, including advances in campaign technology and voter targeting capabilities as well as insights from behavioral social science focusing on voter mobilization. The analyses show the 2000 presidential election represents a watershed cycle that punctuatedthis shift. The book concludes that these patterns have contributed to heightened partisan polarization in the United States.
Campaigns And Elections American Style
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Author : James Thurber
language : en
Publisher: Westview Press
Release Date : 2004-03-11
Campaigns And Elections American Style written by James Thurber and has been published by Westview Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-03-11 with Political Science categories.
A fully updated compendium of essays from political scientists and campaign professionals on the topic of campaign management and elections.