Campaigning Online
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Campaigning Online
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Author : Bruce Bimber
language : en
Publisher: Oxford University Press
Release Date : 2003-09-11
Campaigning Online written by Bruce Bimber and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-11 with Political Science categories.
After a self-assured John F. Kennedy bested a visibly shaky Richard Nixon in their famous 1960 debates, political television, it was said, would henceforth determine elections. Today, many claim the Internet will be the latest medium to revolutionize electoral politics. Candidates invest heavily in web and email campaigns to reach prospective voters, as well as to communicate with journalists, potential donors, and political activists. Do these efforts influence voters, expand democracy, increase the coverage of political issues, or mobilize a shrinking and apathetic electorate? Campaigning Online answers these questions by looking at how candidates present themselves online and how voters respond to their efforts-including whether voters learn from candidates' websites and whether voters' views are affected by what they see. Although the Internet will not lead to a revolution in democracy, it will, Bimber and Davis argue, have consequences: reinforcing messages, mobilizing activists, and strengthening partisans' views. Reporting on a wealth of new data drawn from national and state-wide surveys, laboratory experiments, interviews with campaign staff, and analysis of web sites themselves, Campaigning Online draws the most complete picture of the role of campaign websites in American elections to date.
Web Campaigning
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Author : Kirsten A. Foot
language : en
Publisher:
Release Date : 2006
Web Campaigning written by Kirsten A. Foot and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Foot and Schneider examine the evolution of political campaign web practices.
Political Campaigning Elections And The Internet
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Author : Darren Lilleker
language : en
Publisher: Routledge
Release Date : 2013-03-01
Political Campaigning Elections And The Internet written by Darren Lilleker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-01 with Political Science categories.
The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email. Political Campaigning, Elections and the Internet contextualises the US Presidential campaign of 2008 within three other contests: France 2007; Germany 2009; and the UK 2010. In offering a comparative history of the use of the Internet as an election tool, the authors are able to test the optimistic view that the Internet is transforming elections while also mapping the role the Internet plays and performs for parties and candidates. Lilleker and Jackson offer in-depth analysis demonstrating how interactive Web 2.0 online tools, including weblogs, social networking sites and file-sharing sites, are utilised and evaluate the role of these tools in the marketing and branding of parties and candidates. Examining the interactivity between candidate, party, and voter, this important book will be of strong interest to students and scholars of political science, elections, international relations and political communication. It will be of value to those within public relations, marketing and related communication and media programmes.
Presidential Campaigning In The Internet Age
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Author : Jennifer Stromer-Galley
language : en
Publisher: Oxford University Press
Release Date : 2019-07-29
Presidential Campaigning In The Internet Age written by Jennifer Stromer-Galley and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-29 with Political Science categories.
As the plugged-in presidential campaign has arguably reached maturity, Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past six presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and the individuals who support them, DCTs have done little to change the fundamental dynamics of campaigns. The expansion of new technologies has presented candidates with greater opportunities to micro-target potential voters, cheaper and easier ways to raise money, and faster and more innovative ways to respond to opponents. The need for communication control and management, however, has made campaigns slow and loathe to experiment with truly interactive internet communication technologies. Citizen involvement in the campaign historically has been and, as this book shows, continues to be a means to an end: winning the election for the candidate. For all the proliferation of apps to download, polls to click, videos to watch, and messages to forward, the decidedly undemocratic view of controlled interactivity is how most campaigns continue to operate. In the fully revised second edition, Presidential Campaigning in the Internet Age examines election cycles from 1996, when the World Wide Web was first used for presidential campaigning, through 2016 when campaigns had the full power of advertising on social media sites. As the book charts changes in internet communication technologies, it shows how, even as campaigns have moved from a mass mediated to a networked paradigm, the possibilities these shifts in interactivity seem to promise for citizen input and empowerment remain farther than a click away.
The Internet And National Elections
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Author : Randolph Kluver
language : en
Publisher: Taylor & Francis
Release Date : 2007
The Internet And National Elections written by Randolph Kluver and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Elections categories.
This volume represents an important contribution towards gaining a cross-national understanding of the current and emerging impacts of the Internet on political practice.
Campaigning Online
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Author : Bruce Allen Bimber
language : en
Publisher:
Release Date : 2023
Campaigning Online written by Bruce Allen Bimber and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with Elections categories.
Politicking Online
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Author : Costas Panagopoulos
language : en
Publisher: Rutgers University Press
Release Date : 2009-05-01
Politicking Online written by Costas Panagopoulos and has been published by Rutgers University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-01 with Political Science categories.
Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters. While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance.
Social Media Campaigning In Europe
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Author : Darren G. Lilleker
language : en
Publisher: Routledge
Release Date : 2020-06-04
Social Media Campaigning In Europe written by Darren G. Lilleker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-04 with Political Science categories.
Studies of election campaigns have shown an increased employment of websites, weblog tools, email, and social media by political campaigners, as well as the use of similar platforms by citizens to find information, communicate about elections or engage more generally in political issues. This comprehensive volume explores the ways in which social media is used on the one hand as a campaigning tool, and on the other, by local citizens. It aims to develop a more holistic and Eurocentric research agenda by capturing both supply and demand practices at the European level. The authors employ both single and multination case studies, furthering debates on how political actors and voters embrace the new information and communication environment, in what ways, and for what purposes. The book offers new perspectives on social media campaigning within European democracies, thereby contributing to a more global and comprehensive understanding of how campaigning is affected, and might be enhanced, by developing an interactive digital strategy. This book will be of great interest to students of both politics and media studies. It was originally published as a special issue of the Journal of Information Technology & Politics.
Presidential Campaigning In The Internet Age
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Author : Jennifer Stromer-Galley
language : en
Publisher: Oxford Studies in Digital Poli
Release Date : 2019
Presidential Campaigning In The Internet Age written by Jennifer Stromer-Galley and has been published by Oxford Studies in Digital Poli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Language Arts & Disciplines categories.
As the plugged-in presidential campaign has arguably reached maturity, Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past six presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and the individuals who support them, DCTs have done little to change the fundamental dynamics of campaigns. The expansion of new technologies has presented candidates with greater opportunities to micro-target potential voters, cheaper and easier ways to raise money, and faster and more innovative ways to respond to opponents. The need for communication control and management, however, has made campaigns slow and loathe to experiment with truly interactive internet communication technologies. Citizen involvement in the campaign historically has been and, as this book shows, continues to be a means to an end: winning the election for the candidate. For all the proliferation of apps to download, polls to click, videos to watch, and messages to forward, the decidedly undemocratic view of controlled interactivity is how most campaigns continue to operate. In the fully revised second edition, Presidential Campaigning in the Internet Age examines election cycles from 1996, when the World Wide Web was first used for presidential campaigning, through 2016 when campaigns had the full power of advertising on social media sites. As the book charts changes in internet communication technologies, it shows how, even as campaigns have moved from a mass mediated to a networked paradigm, the possibilities these shifts in interactivity seem to promise for citizen input and empowerment remain farther than a click away.
Guide To Online Campaigning For Unions
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Author : Alex White
language : en
Publisher:
Release Date : 2013-01-01
Guide To Online Campaigning For Unions written by Alex White and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-01 with categories.
Guide to Online Campaigning for Unions is about how to use the power of the Internet to urge union members and supporters to become online activists, and to take that action off-line in the real world. The key to online action is that everything needs to be focused on having a real impact in the real world.The book is filled with insights from the Obama 2012 campaign, as well as from non-profit marketing and of cutting edge union campaigning from Australia.Guide to Online Campaigning for Unions is a blueprint for engaging activists and prompting action. You will learn:* How to move activists down the engagement funnel and tailor online actions and content* How to optimise your web pages and email, and understand analytics to get the most out of your online campaigns* How to go from the very first stages of your online campaign to more advanced techniques and tacticsWhile this guide has been written for unions, it would be applicable for any progressive, membership based organisation and non-profit. You can use online campaigns to supercharge your regular, on-the-ground organising or bargaining campaigns, or to empower activists to take political and policy action.