Case Studies For Sales
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Marketing Case Studies
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Author : Lester Massingham
language : en
Publisher: Routledge
Release Date : 1995
Marketing Case Studies written by Lester Massingham and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
Provides a structured approach for students tackling mini-cases and their solutions.
Case Studies In Marketing Management
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Author : S. L. Gupta
language : en
Publisher: Pentagon Press
Release Date : 2007
Case Studies In Marketing Management written by S. L. Gupta and has been published by Pentagon Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Marketing is a dynamic field and the marketing profession has to be innovative to understand the pulse of consumers and develop strategies to serve them better. Marketing fundamentals need to be sharpened on continuous basis using case studies, role plays, simulation, and projects. This book presents case studies in modern marketing management.
Case Studies In Marketing Management
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Author : A.V. Shukla
language : en
Publisher: Sarup & Sons
Release Date : 2004
Case Studies In Marketing Management written by A.V. Shukla and has been published by Sarup & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Marketing categories.
Marketing 10 Cases Studies
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Author : Claire Garcia
language : en
Publisher:
Release Date : 2013
Marketing 10 Cases Studies written by Claire Garcia and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Marketing categories.
Renault, Samsung, Lacoste This book provides opportunities to discover a selection of issues recently faced by 10 major French companies. Each case offers in a clear and structured manner: a case presentation sheet including the problem statement, learning objectives, as well as the main themes and marketing tools used throughout the case; a narrative reviewing important information about the company and its environment, leading to the problem to be investigated; a series of questions guiding the draft of a structured solution; a detailed solution outlining the main strategic recommendations. Based on real issues and written in collaboration with the companies, the 10 fi eld-based case studies allow applying marketing principles, theories and models: segmentation, positioning, marketing plan, as well as designing strategies at the product, price, place and promotion levels. Learning by doing, applied to marketing!"
Case Studies For Sales
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Author : Gerard Assey
language : en
Publisher: Gerard Assey
Release Date : 2024-08-13
Case Studies For Sales written by Gerard Assey and has been published by Gerard Assey this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-13 with Business & Economics categories.
"Case Studies for Sales" is your definitive guide to mastering the art of sales through real-world scenarios. This book offers a rich collection of B2B, B2C and Retail, covering 30 original case studies spanning diverse industries, including technology, healthcare, financial services, manufacturing, retail, and more. Each case study presents complex challenges and provides insightful approaches and strategies that led to successful outcomes. Designed for sales professionals at all levels, this book emphasizes practical knowledge, interactive techniques, and contextual learning. It showcases how to enhance problem-solving skills, build confidence, and apply lessons effectively in the real world. Whether you're a novice eager to learn or an experienced salesperson aiming to refine your techniques, "Case Studies for Sales" equips you with the tools to navigate and conquer the ever-evolving landscape of sales. Unlock your sales potential, gain invaluable insights, and elevate your career with "Case Studies for Sales"—a must-have resource for achieving sales excellence and driving success in any industry.
Case Studies In Increased Sales
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Author : Susumu Mura
language : ja
Publisher:
Release Date : 1999-02
Case Studies In Increased Sales written by Susumu Mura and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-02 with categories.
[This book is written in Japanese.] This book is one of the Tachibana Publishing Future Book Series (Japanese Edition), a series of books with the world’s leading futurists and social analysts. This series looks at future perspectives in a variety of fields- economics, ecology, management, leadership, stock markets, culture, and social issues. For most companies, the ability to improve sales is the best predictor of the ability to survive in a difficult market. Drawing on thirty years of experience in sales promotion, author Susumu Miura uses actual data to analyze over two hundred detailed case studies of successful companies.
Sales Management Concepts And Cases 10th Ed
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Author : William L. Cron
language : en
Publisher:
Release Date : 2010-06-01
Sales Management Concepts And Cases 10th Ed written by William L. Cron and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-01 with Management categories.
Market_Desc: Sales Managers Special Features: · Offers streamlined coverage for easier readability and retention· Includes numerous new and updated cases· Updates the majority of case studies at the beginning of each chapter· Presents new and expanded discussions on sales network, customer life time value, solutions selling, marketing-sales interaction, and marketing-sales shared responsibilities· Incorporates the latest findings in sales force management research About The Book: Dalrymple's Sales Management arms sales managers with the tools to help their companies gain a competitive edge as well as acquire strategic advantages in their careers. With the tenth edition, they'll find streamlined coverage for easier readability and retention. Numerous new cases have been added and several others have been significantly updated. The majority of case studies at the beginning of each chapter have been reworked. The authors also present new and expanded discussions on sales network, customer life time value, solutions selling, marketing-sales interaction, and marketing-sales shared responsibilities. This material empowers sales managers to build a sales force, manage strategic relationships, and motivate the sales team.
Sales Management
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Author : Douglas J. Dalrymple
language : en
Publisher:
Release Date : 1988-03-07
Sales Management written by Douglas J. Dalrymple and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988-03-07 with Business & Economics categories.
This introduction to the role and responsibilities of the sales manager includes 45 case studies. Intended for Junior/Senior level and MBA courses, the book focuses on the activities of first-line field sales managers. Provides the instructor and student with a combination of pedagogical/learning devices, including text, case studies, problems, experiential exercises, and sales management simulation. The new model on the sales management process in this edition helps students integrate material. Chapters on personal selling, ethics, and industrial selling are included. Text includes: key words, glossary, learning objectives, flow charts, illustrations, chapter summaries, and review sections.
Case Studies For Marketing Students
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Author : Kisholoy Roy
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-04-25
Case Studies For Marketing Students written by Kisholoy Roy and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-25 with categories.
This book is a compilation of case studies focusing on four fundamental areas of marketing viz. brand management, services marketing, retail marketing and sales management. The book is classified into four sections based on the above areas. Every care has been taken by the author to see to it that each section has case studies that contribute to the holistic understanding of a subject area. Conceptual understanding of the subject area along with application of theory is what this book offers. The questions at the end of each case study test the understanding of a case study by a student. The author hopes that this book will serve good to all students pursuing marketing management curriculum in various universities.
Chartwell S Case Studies In Energy Sales And Marketing
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Author : Chartwell, Inc
language : en
Publisher:
Release Date : 1999
Chartwell S Case Studies In Energy Sales And Marketing written by Chartwell, Inc and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Marketing categories.