Case Studies In Increased Sales
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Case Studies In Increased Sales
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Author : Susumu Mura
language : ja
Publisher:
Release Date : 1999-02
Case Studies In Increased Sales written by Susumu Mura and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-02 with categories.
[This book is written in Japanese.] This book is one of the Tachibana Publishing Future Book Series (Japanese Edition), a series of books with the world’s leading futurists and social analysts. This series looks at future perspectives in a variety of fields- economics, ecology, management, leadership, stock markets, culture, and social issues. For most companies, the ability to improve sales is the best predictor of the ability to survive in a difficult market. Drawing on thirty years of experience in sales promotion, author Susumu Miura uses actual data to analyze over two hundred detailed case studies of successful companies.
Case Studies For Sales
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Author : Gerard Assey
language : en
Publisher: Gerard Assey
Release Date : 2024-08-13
Case Studies For Sales written by Gerard Assey and has been published by Gerard Assey this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-13 with Business & Economics categories.
"Case Studies for Sales" is your definitive guide to mastering the art of sales through real-world scenarios. This book offers a rich collection of B2B, B2C and Retail, covering 30 original case studies spanning diverse industries, including technology, healthcare, financial services, manufacturing, retail, and more. Each case study presents complex challenges and provides insightful approaches and strategies that led to successful outcomes. Designed for sales professionals at all levels, this book emphasizes practical knowledge, interactive techniques, and contextual learning. It showcases how to enhance problem-solving skills, build confidence, and apply lessons effectively in the real world. Whether you're a novice eager to learn or an experienced salesperson aiming to refine your techniques, "Case Studies for Sales" equips you with the tools to navigate and conquer the ever-evolving landscape of sales. Unlock your sales potential, gain invaluable insights, and elevate your career with "Case Studies for Sales"—a must-have resource for achieving sales excellence and driving success in any industry.
Socially Responsible Consumption And Marketing In Practice
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Author : Jishnu Bhattacharyya
language : en
Publisher: Springer Nature
Release Date : 2022-01-31
Socially Responsible Consumption And Marketing In Practice written by Jishnu Bhattacharyya and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-31 with Business & Economics categories.
The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, academics, and practitioners are becoming more interested in promoting positive social changes through consumption. As a result, this book aims to understand the practice of marketing in bringing about positive social change through real-life case studies. Consumption by socially responsible consumers who care about the social good is unique, not only because of its inter-disciplinary and substantive subject matter but also because it presents challenges and pushes organizations to make significant changes in the ways they have been accomplishing organizational activities in the twenty-first century, from procurement to production to sales and services. The book goes beyond individual consumers and their lifestyles to promote the scope of discussing marketing strategies. It seeks to comprehend how people consume and how socially responsible consumption is conceived. The case studies present and pursue integrated solutions for more sustainable consumption. This is a must-read for marketers who want to reach out to socially responsible consumers.
More Transformed Firms Case Studies
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Author : Manufacturing Extension Partnership (National Institute of Standards and Technology (U.S.))
language : en
Publisher:
Release Date : 2000
More Transformed Firms Case Studies written by Manufacturing Extension Partnership (National Institute of Standards and Technology (U.S.)) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business enterprises categories.
Case Studies In Strategic Management A Practical Approach
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Author : Sanjay Mohapatra
language : en
Publisher: Pearson Education India
Release Date : 2011
Case Studies In Strategic Management A Practical Approach written by Sanjay Mohapatra and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
Effect Of Sales Promotion Activities On Consumer Buying Behaviour A Case Study Of Watanmal Group
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Author : Anthony Abaidoo
language : de
Publisher: GRIN Verlag
Release Date : 2017-09-25
Effect Of Sales Promotion Activities On Consumer Buying Behaviour A Case Study Of Watanmal Group written by Anthony Abaidoo and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-25 with Business & Economics categories.
Wissenschaftliche Studie aus dem Jahr 2015 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, , Sprache: Deutsch, Abstract: The study sought to assess the effect of sales promotion activities on consumer buying behaviour by using Watanmal Group as a case study. The study used both quantitative and qualitative research techniques. In achieving the research objectives both primary and secondary data was used. The primary data was collected through questionnaires. Using a simple random technique 20 employees and 80 customers of Watanmal Group were interviewed. The findings of the study showed that all respondents (100%) are aware of the sales promotion strategy of Watanmal Group. Majority of respondents (48%) are more aware of Buy-one-get-one free promotional strategy and 24% are also aware of free sample promotional strategy. Results from the study showed that, the most effective promotional strategy is the use of Buy-one-get-one free strategy (58%), followed by free sample (22%) and price discounts (15%). Using a 5 point likert scale technique anchored on 1 – Strongly Disagree, 2- Disagree, 3- Uncertain, 4- Agree, and 5- Strongly Agree, the study found that, sales promotion strategy influence consumer behaviour. The study recommend strongly that Watanmal Group should increase their sales promotion strategies in order to increase their sales and market share since it was found that sales promotion influence the purchase pattern of consumers.
Increasing Your Sales In The Uk Clothing Market
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Author : Management Horizons (Great Britain) Ltd
language : en
Publisher:
Release Date : 1978
Increasing Your Sales In The Uk Clothing Market written by Management Horizons (Great Britain) Ltd and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with categories.
Hacking Sales
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Author : Max Altschuler
language : en
Publisher: John Wiley & Sons
Release Date : 2016-05-31
Hacking Sales written by Max Altschuler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-31 with Business & Economics categories.
Stay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You’ll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and capture your lowest-hanging fruit at the top of the funnel, build massive lead lists using ICP and TAM, utilize multiple prospecting strategies, perfect your follow-ups, nurture leads, outsource where advantageous, and much more. Build, refine, and enhance your pipeline over time, close deals faster, and use the right tools for the job—this book is your roadmap to fast and efficient revenue growth. Without a reliable process, you’re disjointed, disorganized, and ultimately, underperforming. Whether you’re building a sales process from scratch or looking to become your company’s rock star, this book shows you how to make it happen. Identify your Ideal Customer and your Total Addressable Market Build massive lead lists and properly target your campaigns Learn effective hacks for messaging and social media outreach Overcome customer objections before they happen The economy is evolving, the customer is evolving, and sales itself is evolving. Forty percent of the Fortune 500 from the year 2000 were absent from the Fortune 500 in the year 2015, precisely because they failed to evolve. Today’s sales environment is very much a “keep up or get left behind” paradigm, but you need to do better to excel. Hacking Sales shows you how to get ahead of everyone else with focused effort and the most effective approach to modern sales.
Customer Experience
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Author : C. Shaw
language : en
Publisher: Springer
Release Date : 2010-09-09
Customer Experience written by C. Shaw and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-09 with Business & Economics categories.
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.
Measuring The Success Of Sales Training
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Author : Jack Phillips
language : en
Publisher:
Release Date : 2013
Measuring The Success Of Sales Training written by Jack Phillips and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Electronic commerce categories.
It has never been more important to show examples of sales skills at work. The process to evaluate these skills is sometimes perceived as straightforward and routine, simply a matter of tracking the sales gains after the program has been conducted. But credibly Measuring the Success of Sales Training programs is a bit more involved than that. Experts in the practice of ROI measurement, Jack and Patricia Phillips have collected a new book of ROI case studies, with a focus on sales training programs. The case studies presented in this book demonstrate how to use of the ROI Methodology to properly measure the results of sales programs. These studies come from all over the world, in many different disciplines and concentrations, from financial services to the public sector. The use of the ROI Methodology addresses issues that are sometimes omitted from other casebooks. First, since many other factors influence sales, there must always be a step to isolate the effects of the sales training program on the sales (each study features this step). Second, when converting to monetary value, only the profit margins of increased sales must be used, not the sales themselves-a mistake made by many. Third, the stream of monetary benefits for the increased profits must be conservative, usually representing only one year. Sponsors need a credible, conservative approach to measuring ROI-one that meets these challenges. All of the case studies in this book will address these issues, providing examples and benchmarks for others to use to evaluate these important types of programs.