Case Study Kodak At A Crossroads The Transition From Film Based To Digital Photography
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Case Study Kodak At A Crossroads The Transition From Film Based To Digital Photography
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Author : Khanh Pham-Gia
language : en
Publisher: GRIN Verlag
Release Date : 2009-07-31
Case Study Kodak At A Crossroads The Transition From Film Based To Digital Photography written by Khanh Pham-Gia and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-31 with categories.
Research Paper (undergraduate) from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1.0, University of applied sciences, Munich, language: English, abstract: Kodak is an American giant and a global player in the photography equipment industry. The company had a leading position in the world market for traditional films, papers and photofinishing business. However, in the beginning of the 21st century Kodak stood before a big challenge. While the sales for traditional photography equipments were declined continuously, the market for new digital photography grew rapidly. Kodak has decided to transfer from a traditional film to a digital-oriented growth company and had to focus all its forces to gain market shares and profits in this new market. The object of this study is to analyze the strategy and performance of Kodak in the photography equipment business. Thereby industry's dominant economic features and competitive environment, e.g. market data, competition and competitive forces, driving forces for market change and key success factors, are studied. Moreover, the SWOT analysis is applied to identify the resource strengths and weaknesses of Kodak as well as new market opportunities and threats for the company. On this basis, recommendations to Kodak to get success and win the leading position in the digital photography industry are provided. It could be shown in this study that in spite of many efforts Kodak did not achieve high performances in the new digital photography market. This market was characterized by high competition, rapid growth, but low profit margins. In order to become the leader in the digital photography industry Kodak should intensify strategic alliances and partnerships, drive acquisition of rival firms, expand rapidly into new demographical markets, push the product innovation as well as broad the product portfolio, and build a strong brand in the new digital photography segment.
The Story Of Kodak
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Author : Douglas Collins
language : en
Publisher: ABRAMS
Release Date : 1990
The Story Of Kodak written by Douglas Collins and has been published by ABRAMS this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
The story of the Eastman Kodak Company and its contributions to science, art, and popular culture.
From Snapshots To Social Media The Changing Picture Of Domestic Photography
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Author : Risto Sarvas
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-02-09
From Snapshots To Social Media The Changing Picture Of Domestic Photography written by Risto Sarvas and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-09 with Computers categories.
From Snapshots to Social Media describes the history and future of domestic photography as mediated by technological change. Domestic photography refers to the culture of ordinary people capturing, sharing and using photographs, and is in a particular state of flux today as photos go digital. The book argues that this digital era is the third major chapter in the 170 year history of the area; following the portrait and Kodak eras of the past. History shows that despite huge changes in photographic technology and the way it has been sold, people continue to use photographs to improve memory, support communication and reinforce identity. The future will involve a shift in the balance of these core activities and a replacement of the family album with various multimedia archives for individuals, families and communities. This raises a number of issues that should be taken into account when designing new technologies and business services in this area, including: the ownership and privacy of content, multimedia standards, home ICT infrastructure, and younger and older users of images. The book is a must for designers and engineers of imaging technology and social media who want a better understanding of the history of domestic photography in order to shape its future. It will also be of value to students and researchers in science and technology studies and visual culture, as a fascinating case study of the evolving use of photographs and photographic technology in Western society.
Development With The No 1 Kodak Film Pack Tank
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Author : Eastman Kodak Company
language : en
Publisher:
Release Date : 1925
Development With The No 1 Kodak Film Pack Tank written by Eastman Kodak Company and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1925 with Photography categories.
Kodak And The Lens Of Nostalgia
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Author : Nancy Martha West
language : en
Publisher: University of Virginia Press
Release Date : 2000
Kodak And The Lens Of Nostalgia written by Nancy Martha West and has been published by University of Virginia Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
The advertising campaigns launched by Kodak in the early years of snapshot photography stand at the center of a shift in American domestic life that goes deeper than technological innovations in cameras and film. Before the advent of Kodak advertising in 1888, writes Nancy Martha West, Americans were much more willing to allow sorrow into the space of the domestic photograph, as evidenced by the popularity of postmortem photography in the mid-nineteenth century. Through the taking of snapshots, Kodak taught Americans to see their experiences as objects of nostalgia, to arrange their lives in such a way that painful or unpleasant aspects were systematically erased. West looks at a wide assortment of Kodak's most popular inventions and marketing strategies, including the "Kodak Girl," the momentous invention of the Brownie camera in 1900, the "Story Campaign" during World War I, and even the Vanity Kodak Ensemble, a camera introduced in 1926 that came fully equipped with lipstick. At the beginning of its campaign, Kodak advertising primarily sold the fun of taking pictures. Ads from this period celebrate the sheer pleasure of snapshot photography--the delight of handling a diminutive camera, of not worrying about developing and printing, of capturing subjects in candid moments. But after 1900, a crucial shift began to take place in the company's marketing strategy. The preservation of domestic memories became Kodak's most important mission. With the introduction of the Brownie camera at the turn of the century, the importance of home began to replace leisure activity as the subject of ads, and at the end of World War I, Americans seemed desperately to need photographs to confirm familial unity. By 1932, Kodak had become so intoxicated with the power of its own marketing that it came up with the most bizarre idea of all, the "Death Campaign." Initiated but never published, this campaign based on pictures of dead loved ones brought Kodak advertising full circle. Having launched one of the most successful campaigns in advertising history, the company did not seem to notice that selling a painful subject might be more difficult than selling momentary pleasure or nostalgia. Enhanced with over 50 reproductions of the ads themselves, 16 of them in color, Kodak and the Lens of Nostalgia vividly illustrates the fundamental changes in American culture and the function of memory in the formative years of the twentieth century.
Kodak Professional Black And White Films
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Author :
language : en
Publisher:
Release Date : 1969
Kodak Professional Black And White Films written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Photography categories.
Photography In Mass Communication A Shift Or Decay
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Author : Michal Bukowski
language : en
Publisher: GRIN Verlag
Release Date : 2017-03-08
Photography In Mass Communication A Shift Or Decay written by Michal Bukowski and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-08 with Performing Arts categories.
Scientific Essay from the year 2010 in the subject Communications - Mass Media, grade: --, University of Trnava (Mass Media Communication), course: Scientific Conference 2010, language: English, abstract: In a world saturated with images, recording remains the prime function of photography. Recording is informing, thus recording is news. The opposite of it, transforming, is creating new values, thus creating is art. There is adapting in between, which is marketing, i.e. commercial. News photography couples with the referential (informative) function, art photography with the poetic one, commercial with the conative (appellative). Photography as ubiquity means immense growth of the referential function, which in form of an interpersonal snowball makes people socialise and create networks. The context of our lives becomes public, opening the doors for mass marketing. In advertising, applying its appellative function, photography affects our lives and, to meet the needs of the seller, adapts reality. Referential, too, is getting appellative, resulting in reliability decay. This is coupled with creativity plunder. Art photography in part goes public, in part gives up poetic for referential. Boundaries overlap, the wheel of functions is turning. Is it a shift or is it decay?
Red Ocean Traps Harvard Business Review Classics
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Author : W. Chan Kim
language : en
Publisher: Harvard Business Review Press
Release Date : 2017-05-30
Red Ocean Traps Harvard Business Review Classics written by W. Chan Kim and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-30 with Business & Economics categories.
As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renowned professors W. Chan Kim and Renee Mauborgne, the authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question. They have seen that the trouble lies in managers' mental models--ingrained assumptions and theories about the way the world works. Though these models may work perfectly well in mature markets, they undermine executives' attempts to discover uncontested new spaces with ample potential (blue oceans) and keep companies firmly anchored in existing spaces where competition is bloody (red oceans). In this bound version of their bestselling Harvard Business Review classic article, they describe how to break free of these red ocean traps. To do that, managers need to: (1) Focus on attracting new customers, not pleasing current customers; (2) Worry less about segmentation and more about what different segments have in common; (3) Understand that market creation is not synonymous with either technological innovation or creative destruction; and (3) Stop focusing on premium versus low-cost strategies. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.
The Greatest Trick The Devil Ever Pulled Was Convincing The World He Didn T Exist An Analysis Of How Film Makers Of The Usual Suspects Achieved The Shocking Effect
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Author : Sarah Rusch
language : en
Publisher: GRIN Verlag
Release Date : 2006-10-28
The Greatest Trick The Devil Ever Pulled Was Convincing The World He Didn T Exist An Analysis Of How Film Makers Of The Usual Suspects Achieved The Shocking Effect written by Sarah Rusch and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-28 with Literary Collections categories.
Seminar paper from the year 2006 in the subject English - Miscellaneous, grade: 2,0, Johannes Gutenberg University Mainz (Department of English and Linguistics), course: Studying Media, 8 entries in the bibliography, language: English, abstract: When the filmThe Usual Suspectswas released in 1995 nobody knew it would eventually be rated as one of the best films of all time.1The appeal of the film lies within its cleverly structured narrative and its unique way of making the viewer want to watch the film again in a different light.The Usual Suspectsis one of those films you have to watch at least twice to get close to the truth of what is being told. During the second watching you will ask yourself if you are really seeing the same film and the same character, because you were sure that Verbal Kint seemed incredibly harmless the first time around while he comes across very differently the second time. That is the question that shall be examined in the course of this paper in which I want to analyse how Bryan Singer, the film's director, achieved his aim of creating a completely innocent character in the course of the film, only to let the audience find out that Kint might be the criminal mastermind behind the whole scheme. How do the film-makers achieve the portrayal of the harmless Kint, and how does he come across in the second watching? By choosingThe Usual Suspects,this paper also serves as an example of how audiences can be manipulated. Therefore, I will also have a look at the role and the behaviour of an audience. First of all, we will concern ourselves with a film theory developed by Kracauer examining the role of an audience and the effects films might have on it. We will analyse how audiences feel and behave during the experience of a film screening and how their minds function at the time. Secondly, I will shortly introduce the filmThe Usual Suspectswith its most important characters and its plot, before I, thirdly, want to go into the analysis of the creation of Verbal Kint's character, and scrutinise how Singer worked with narrative and technical means to leave behind a puzzled audience. To achieve that, I will pick a few scenes from the film and analyse them in respect to their filmic realisation. I hope that this paper will thoroughly answer the question of how an audience let themselves be manipulated by a feature film and what effects certain filmic means can achieve if properly deployed. Towards the end, all the gathered information will shortly be summarised and a conclusion will be expressed.
De Par S A C Diz
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Author :
language : en
Publisher:
Release Date : 2004
De Par S A C Diz written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Calotipia categories.