Cases In Strategic Marketing Management
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Cases In Strategic Marketing Management
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Author : William J. McDonald (Ph. D.)
language : en
Publisher:
Release Date : 1998
Cases In Strategic Marketing Management written by William J. McDonald (Ph. D.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
Contains 32 comprehensive cases representing a broad range of marketing problems. This work asks students to analyze a firm's situation and develop solutions for the problems, opportunities and threats confronting marketing decision makers.
Cases In Strategic Marketing Management
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Author : Lester A. Neidell
language : en
Publisher: Pennwell Books
Release Date : 1983-01-01
Cases In Strategic Marketing Management written by Lester A. Neidell and has been published by Pennwell Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983-01-01 with Marketing categories.
Strategic Marketing Management Cases
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Author : David W. Cravens
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 1996
Strategic Marketing Management Cases written by David W. Cravens and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
Focusing on the major decision-making challenges facing marketing managers in the late 1990s, this text's cases include a broad range of companies. It reflects marketing management priorities: market orientation, growth strategies, and target market strategies.
Strategic Marketing Cases In Emerging Markets
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Author : Atanu Adhikari
language : en
Publisher: Springer
Release Date : 2017-05-03
Strategic Marketing Cases In Emerging Markets written by Atanu Adhikari and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-03 with Business & Economics categories.
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries.
Cases In Strategic Marketing Management
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Author : Guillermo D'Andrea
language : en
Publisher: Prentice Hall
Release Date : 2001
Cases In Strategic Marketing Management written by Guillermo D'Andrea and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
For courses in Marketing Strategy. This new book fosters an understanding of marketing in Latin America in two ways: extensive cases that give readers information that is not readily available outside of Latin America, and extensive notes that help put the cases in context. The cases are written by two highly-respected authors who are specialists in the field.
Cases In Marketing Management And Strategy
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Author : John A. Quelch
language : en
Publisher:
Release Date : 1996
Cases In Marketing Management And Strategy written by John A. Quelch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
For senior year undergraduate Marketing courses, and first year MBA courses in Marketing/International/Asian Business. The book provides a broad-based approach to Asia-Pacific marketing case-studies. Cases include studies on products and services; consumer and business markets; profit and non-profit organizations; Asian firms operating within and outside of the region as well as non-Asian companies operating in Asia; small and large enterprises; manufacturing and trading businesses; and low- and high-technology industries.
Cases In Strategic Marketing Management
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Author : Julian W. Vincze
language : en
Publisher:
Release Date : 1999-12
Cases In Strategic Marketing Management written by Julian W. Vincze and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-12 with Business & Economics categories.
Offers coverage of marketing management concepts with a special emphasis on change and innovation entering into the twenty-first century.
Strategic Marketing Management In Asia
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Author : Syed Saad Andaleeb
language : en
Publisher: Emerald Group Publishing
Release Date : 2016-12-22
Strategic Marketing Management In Asia written by Syed Saad Andaleeb and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-22 with Business & Economics categories.
With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.
Strategic Marketing Problems
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Author : Roger A. Kerin
language : en
Publisher: Allyn & Bacon
Release Date : 1984
Strategic Marketing Problems written by Roger A. Kerin and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.
Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR
Strategic Marketing
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Author : Russell Abratt
language : en
Publisher: Routledge
Release Date : 2018-07-04
Strategic Marketing written by Russell Abratt and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-04 with Business & Economics categories.
This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.