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Charles Austin Bates Criticisms

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Charles Austin Bates Criticisms

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Author : Charles Austin Bates
language : en
Publisher:
Release Date : 1897

Charles Austin Bates Criticisms written by Charles Austin Bates and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1897 with Advertising categories.

Marketing Communications

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Author :
language : en
Publisher:
Release Date : 1898

Marketing Communications written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1898 with Advertising categories.

Selling Style

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Author : Rob Schorman
language : en
Publisher: University of Pennsylvania Press
Release Date : 2003-06-03

Selling Style written by Rob Schorman and has been published by University of Pennsylvania Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-03 with Business & Economics categories.

"Schorman demonstrates in this readable study of 1890s U.S. society how fashion—which he defines as clothing everyone wears and the symbolic system connected to its choice—reflects the cultural dynamics caused by rapid social change and remnants of past attitudes."—Choice

Printers Ink The Magazine Of Advertising Management And Sales

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Author :
language : en
Publisher:
Release Date : 1896

Printers Ink The Magazine Of Advertising Management And Sales written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1896 with Advertising categories.

The Origins Of Graphic Design In America 1870 1920

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Author : Burton Raffel
language : en
Publisher: Yale University Press
Release Date : 1997-01-01

The Origins Of Graphic Design In America 1870 1920 written by Burton Raffel and has been published by Yale University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-01-01 with Design categories.

By the time the phrase "graphic design" first appeared in print in 1922, design professionals in America had already created a discipline combining visual art with mass communication. In this book, Ellen Mazur Thomson examines for the first time the early development of the graphic design profession. It has been thought that graphic design emerged as a profession only when European modernism arrived in America in the 1930s, yet Thomson shows that the practice of graphic design began much earlier. Shortly after the Civil War, when the mechanization of printing and reproduction technology transformed mass communication, new design practices emerged. Thomson investigates the development of these practices from 1870 to 1920, a time when designers came to recognize common interests and create for themselves a professional identity. What did the earliest designers do, and how did they learn to do it? What did they call themselves? How did they organize them-selves and their work? Drawing on an array of original period documents, the author explores design activities in the printing, type founding, advertising, and publishing industries, setting the early history of graphic design in the context of American social history.

The Commercialization Of News In The Nineteenth Century

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Author : Gerald J. Baldasty
language : en
Publisher: Univ of Wisconsin Press
Release Date : 1992-11-15

The Commercialization Of News In The Nineteenth Century written by Gerald J. Baldasty and has been published by Univ of Wisconsin Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-11-15 with History categories.

The Commercialization of News in the Nineteenth Century traces the major transformation of newspapers from a politically based press to a commercially based press in the nineteenth century. Gerald J. Baldasty argues that broad changes in American society, the national economy, and the newspaper industry brought about this dramatic shift. Increasingly in the nineteenth century, news became a commodity valued more for its profitablility than for its role in informing or persuading the public on political issues. Newspapers started out as highly partisan adjuncts of political parties. As advertisers replaced political parties as the chief financial support of the press, they influenced newspapers in directing their content toward consumers, especially women. The results were recipes, fiction, contests, and features on everything from sports to fashion alongside more standard news about politics. Baldasty makes use of nineteenth-century materials—newspapers from throughout the era, manuscript letters from journalists and politicians, journalism and advertising trade publications, government reports—to document the changing role of the press during the period. He identifies three important phases: the partisan newspapers of the Jacksonian era (1825-1835), the transition of the press in the middle of the century, and the influence of commercialization of the news in the last two decades of the century.

American Little Magazines Of The Fin De Siecle

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Author : Kirsten MacLeod
language : en
Publisher: University of Toronto Press
Release Date : 2018-01-01

American Little Magazines Of The Fin De Siecle written by Kirsten MacLeod and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-01 with Language Arts & Disciplines categories.

In American Little Magazines of the Fin de Siecle, Kirsten MacLeod examines the rise of a new print media form - the little magazine - and its relationship to the transformation of American cultural life at the turn of the twentieth century. Though the little magazine has long been regarded as the preserve of modernist avant-gardes and elite artistic coteries, for whom it served as a form of resistance to mass media, MacLeod's detailed study of its origins paints a different picture. Combining cultural, textual, literary, and media studies criticism, MacLeod demonstrates how the little magazine was deeply connected to the artistic, social, political, and cultural interests of a rising professional-managerial class. She offers a richly contextualized analysis of the little magazine's position in the broader media landscape: namely, its relationship to old and new media, including pre-industrial print forms, newspapers, mass-market magazines, fine press books, and posters. MacLeod's study challenges conventional understandings of the little magazine as a genre and emphasizes the power of "little" media in a mass-market context.