Chief Marketing Officers At Work
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Chief Marketing Officers At Work
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Author : Josh Steimle
language : en
Publisher: Apress
Release Date : 2016-08-04
Chief Marketing Officers At Work written by Josh Steimle and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-04 with Business & Economics categories.
Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.
Lessons From A Chief Marketing Officer
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Author :
language : en
Publisher: McGraw Hill Professional
Release Date :
Lessons From A Chief Marketing Officer written by and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on with Advertising categories.
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The Chief Marketing Officer Journal Volume I
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Author : William L. Koleszar
language : en
Publisher: Lulu.com
Release Date : 2009
The Chief Marketing Officer Journal Volume I written by William L. Koleszar and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
The 2015 Chief Marketing Officer Handbook
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Author : InVertStrategies.com Staff
language : en
Publisher: CreateSpace
Release Date : 2015-02-13
The 2015 Chief Marketing Officer Handbook written by InVertStrategies.com Staff and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-13 with categories.
What does it mean to be a Chief Marketing Officer in the Information Age? Really what you do has not changed all that much. How you do it is a whole different story. Gone of the days of Mad Men when a good print ad or commercial significantly impacted your bottom line. Marketing has become a fight to be seen in the noise of all the information your customers encounter on a regular basis. Everything that you need to know to successfully market your business (large or small) is contained in this book. The reason you picked up this book is: 1. You are a Chief Marketing Officer and it's 2015. 2. You are lost in the blender of online and offline marketing of the Information Age. 3. You are an innovative leader preparing to keep up with the latest trends and ready to do it with ease and skill. 4. If you don't figure out what the heck you are doing with your marketing your business is toast. 5. You really like the authors Hawk and Caitlin and know the knowledge and tools in this book are going to change the life of someone you know. "I really believe that your book will be of immense help for my business." - Godfrey, LPCL "InVert got me over 1900 targeted leads in less than 60 days and I used their system to close over $12,000 in just 1 deal" - Coach Carl "Thank you so much for your Chief Marketing Officer Handbook...it is a wonderful resource." - Dean Allen, Bookpals
China Cmo
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Author : Greg Paull
language : en
Publisher:
Release Date : 2013-06
China Cmo written by Greg Paull and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06 with Branding (Marketing) categories.
"China is, all at once, the world's most dynamic, frustrating, confusing, inspiring, and challenging marketplace. As companies invest more and more in marketing, raising the country to second behind the US in advertising spending, there have been many white papers, books, and reports on how to win. This book is different - it comes straight from the mouths, heads, and hearts of sixteen of the leading CMOs (Chief Marketing Officers) based in China. From Coca-Cola, Starbucks, McDonald0́9s, and Visa to local companies such as Lenovo and Bank of Communications. This is their story. These are their ideas."--Back cover.
The Chief Marketing Officer
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Author : Aspatore Books Staff
language : en
Publisher:
Release Date : 2005-01-01
The Chief Marketing Officer written by Aspatore Books Staff and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-01 with Business & Economics categories.
Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book.Andrew P. Gallina, Vice President, Marketing and Chief Marketing Officer, Kirkland's Home - "The Role of a Marketing Executive" Annemarie Healy, Marketing Manager, Starmark International - "Making a Financial Impact" Jarvis Cromwell, Senior Vice President and Managing Director of Marketing, Thomson Financial- "Framing the Challenge: The Need for a New Performance Management Approach to Marketing Pam Brock, Vice President, Marketing and Strategic Planning, Poudre Valley Health System - "Health Care Marketing: It's Not About Marketing" Alan Kerzner, Corporate Vice President, Marketing, Hartz Mountain- "Principles of an Outstanding Marketing Department" Lolly D. Becker, Chief Marketing Officer, Vinson & Elkins LLP - "It's All About Us!" Perry Hines, Senior Vice President and Chief Marketing Officer, Irwin Mortgage Corporation- "Marketing in the Mortgage Industry" James P. Frain, Executive Vice President and Chief Marketing Officer, Chico's FAS Inc. - "Providing Growth for the Company" Lisa Johnson, Vice President, Marketing, TechTarget - "Being a Marketing Executive: An Art, Not a Science" Kristen Micheletti, Director, Marketing and Communications, Saint Alphonsus Regional Medical Center- "Balancing Creativity, Analytical Skills, and Organization Claudia M. Freeman, Director, Marketing and Communications, Cadwalader, Wickersham & Taft LLP - "Marketing Legal Services" Richard K. Howe, Chief Marketing Officer, Acxiom Corporation - "The Changing Face of Marketing"
Crack The Marketing Case And Interview Like A Cmo
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Author : Nitish Rai Gupta
language : en
Publisher: Bloomsbury Publishing
Release Date : 2016-10-18
Crack The Marketing Case And Interview Like A Cmo written by Nitish Rai Gupta and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-18 with Business & Economics categories.
Crack the marketing case and interview like a CMO' is intended to help students and working professionals in their marketing case training and interview prep. It shows you how to acquire and become expert at skills required to solve any marketing case problem and successfully crack your marketing interview (personal and technical). It leverages Nitish's and the cmofactory.com team's extensive marketing experience (in more than 20 countries building brands for P&G, Coke, Yum etc) to cull out the first principles that can be used to approach any marketing situation or problem you are faced with. The principles listed in the book are simple & logical and can be readily used for any industry/category type. The book is a fantastic tool to gain perspective on what a Chief Marketing Officer looks for and it systematically goes about helping you develop and showcase those very skills. The frameworks and tools discussed in this book have been used to train thousands of students across all IIMs & top B-Schools and have got rave reviews unanimously
What The New Breed Of Cmos Know That You Don T
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Author : MaryLee Sachs
language : en
Publisher: Routledge
Release Date : 2016-03-03
What The New Breed Of Cmos Know That You Don T written by MaryLee Sachs and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-03 with Business & Economics categories.
This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to ’up their game’, and as such it provides a range of ideas, concepts, approaches and considerations from a wide range of CMOs who are driving significant transformation within their organizations. The chief marketing officer is arguably the least understood role in the C-suite by both the outside world and internal audiences. Job specifications differ widely - much more than for the chief executive officer (CEO), chief financial officer (CFO), or chief talent officer. This book helps to define parameters for both B2C and B2B marketers and points to some game-changing strategies designed to lead change and deliver success. Following the success of her first book, The Changing MO of the CMO, MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Know that You Don’t speaks to the future of marketing, the strategic value of the function and the role of the CMO.
People Operations
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Author : Jay Fulcher
language : en
Publisher: John Wiley & Sons
Release Date : 2021-06-22
People Operations written by Jay Fulcher and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-22 with Business & Economics categories.
How the Best Companies are Skipping HR and Winning the Future of Work with People Ops People Operations: Automate HR, Design a Great Employee Experience, and Unleash Your Workforce explains how leaders at small- and medium-sized businesses can stop spending time on HR administration—"paperwork"—and start focusing on the "peoplework" that truly fuels employee growth and productivity. Authors Jay Fulcher, Kevin Marasco, Tracy Cote of Zenefits, the leading people operations platform, provide readers with a playbook for creating a massive competitive advantage by eliminating antiquated approaches to HR. The book takes a look at how work has changed and what companies need to do about it, and the new approach they must take to processes, systems, and best practices. You'll learn how to eliminate busywork and hassle, and how to use that newfound time and capital to empower your biggest asset: your people. You'll receive the end-to-end guide to: Digitizing legacy HR functions Using robots for the busywork you hate Employing software to design and improve your employee experience Assembling and empowering your "people team" Utilizing the included plans and templates to guide each stage of your business transformation Perfect for managers, leaders, small business owners, and executives, People Operations is perfect for anyone who wants to optimize HR, maximize their workforce investment, support their employees, and modernize their business.
Quantum Marketing
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Author : Raja Rajamannar
language : en
Publisher: HarperCollins Leadership
Release Date : 2021-02-09
Quantum Marketing written by Raja Rajamannar and has been published by HarperCollins Leadership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-09 with Business & Economics categories.
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.