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Choosing Color For Logos And Packaging

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Choosing Color For Logos And Packaging

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Author : John T. Drew
language : en
Publisher: Rotovision
Release Date : 2010-02

Choosing Color For Logos And Packaging written by John T. Drew and has been published by Rotovision this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02 with Art categories.

"Choosing Color for Logos and Packaging" is not only a wonderful resource for ideas and inspiration, but also a handy manual that shows designers how to best communicate with color. Color is a powerful and extremely important decision in any design because it impacts legibility, promotes an emotional response, and greatly influences the overall aesthetic of a piece. Because of this, color plays a major role in determining the success of a design, so getting it right is imperative. Each design featured includes details on its color scheme and associative color response, along with elements such as typography, overall style, and key features that set the piece apart. The result is an invaluable guide, which offers readers a comprehensive overview in a concise, quick-hit format that can be digested quickly.

Color Harmony Packaging

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Author : James Mousner
language : en
Publisher: Rockport Publishers
Release Date : 2008-07-01

Color Harmony Packaging written by James Mousner and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07-01 with Design categories.

Includes CD-ROM companion Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for packages in retail environment competing with thousands of other products, it is especially important to hit the right color note. Unfortunately, for most people choosing colors is not an easy process, but with a little bit of science and some color advice, anyone can make a strong choice. This book will take the 23 adjectives from The Complete Color Harmony and show 10 different packages in a variety of categories in 3 color combinations each for every adjective. The result is 1,035 color/layout variations illustrating how colors are used to great effect in design.

Color Management For Packaging

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Author : John T. Drew
language : en
Publisher: Rotovision
Release Date : 2008

Color Management For Packaging written by John T. Drew and has been published by Rotovision this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Color in design categories.

A one-stop color resource for all packaging and graphic designers Color Management for Packaging covers both theoretical and practical packaging design considerations. Every aspect of color for packaging is explored, including issues of standout, impact, legibility, appetite ratings, emotional responses to color, prepress requirements, technical considerations, and issues of aging and display. Not only is this a great ideas reference book, it is also a hardworking manual that gives designers the broad color knowledge with which to create more successful packaging designs. It shows how to work within budgetary constraints, create the right feel for a product, and create packaging designs that work with a number of different color palettes to accommodate separate product ranges. A consolidated resource, Color Management for Packaging arms designers with a thorough understanding of how to communicate with and manage color in all aspects of packaging design, and offers creative solutions for designing inspiring packaging in line with print and design budgets.

Color Management

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Author : John T. Drew
language : en
Publisher: Allworth
Release Date : 2012-05-15

Color Management written by John T. Drew and has been published by Allworth this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-15 with Art categories.

Whether they are working in print, interactive, environmental, or web-based design, designers will learn how to apply color theory to their work in order to communicate and entertain. Graphic design professors John Drew and Sarah Meyer explain all of the technical issues that are relevant to communicating with color in 2-D and 3-D environments and in still and moving images. This invaluable guide arms designers with all the in-depth technical information that they need about color theory, color systems, mixing, removal, pigments, inks, papers, and printing. Graphic design students and educators will also appreciate Drew and Meyer’s considerations of how human beings perceive and react to color in every aspect of their daily lives. Featuring over 200 dynamic samples of graphic design and color usage from around the world, this guide is an unrivaled resource and an excellent choice for course adoptions.

Color Sells

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Author : Sendpoints Publishing Co. Ltd.
language : en
Publisher: Sendpoints
Release Date : 2020-05

Color Sells written by Sendpoints Publishing Co. Ltd. and has been published by Sendpoints this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05 with Design categories.

Color psychology shows that color has great influence on our mind, and it has been widely applied in product packaging to achieve great success in boosting sales.This book shows the critical roles that color plays in branding and marketing, and introduces the basics of color theory.

Color Harmony

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Author : James Mousner
language : en
Publisher: Rockport Publishers
Release Date : 2008-07-01

Color Harmony written by James Mousner and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07-01 with Art categories.

Color Trends And Selection For Product Design

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Author : Doreen Becker
language : en
Publisher: William Andrew
Release Date : 2016-05-13

Color Trends And Selection For Product Design written by Doreen Becker and has been published by William Andrew this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-13 with Technology & Engineering categories.

Color Trends and Selection for Product Design: Every Color Sells a Story speaks to the needs of the manufacturing level where colorants are developed, helping manufacturers to understand where their colors will sell and for what period of time these products will be viable. It covers issues such as stability, color measurement, and new methods of incorporation, which are critical in the development of new colorants. The book helps product designers more effectively reach their target audiences by helping them understand more about how colors are chosen for particular markets and how certain colors will perform in designs, including how to evaluate color under different lighting conditions and in, or on, different materials. Knowing how colors will perform in each material and how they will be seen on a store shelf or show room floor is vital. The book gives an important insight into future trends, including new design methods for creating color prototypes and regulatory requirements. The color designer needs to better understand the world of the color formulator, and the formulator conversely needs to understand the needs of the designer, so this book is written for both. Provides an expert assessment of future trends in color, helping color manufacturers to understand how their customers and brand owners select colors Covers the critical issues of stability, color measurement, and new methods of incorporation, helping engineers evaluate color performance in different designs, materials, and lighting conditions Helps readers stay ahead of the competition with discussions of important regulations and trends in ‘green’ colors and product design

Color Harmony Packaging

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Author : James Mousner
language : en
Publisher: Rockport Publishers
Release Date : 2008-07-01

Emotional Branding

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Author : Marc Gobe
language : en
Publisher: Simon and Schuster
Release Date : 2010-02-09

Emotional Branding written by Marc Gobe and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-09 with Business & Economics categories.

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were all clearly predicted in this book 10 years ago around the new concept of a consumer democracy. In this updated edition, Marc Gobé covers how social media helped elect Barack Obama to the White House, how the idea behind Twitter is transforming our civilization, and why new generations are re-inventing business, commerce, and management as we know it by leveraging the power of the web. In studying the role of women as "shoppers in chief, "and defining the need to look at the marketplace by recognizing differences in origins, cultures, and choices, Emotional Branding foresaw the break up of mass media to more targeted and culturally sensitive modes of communications. As the first marketing book ever to study the role of the LGBTQ community as powerful influencers for many brands, Emotional Branding opened the door to a renewed sensitivity toward traditional research that privilege individuality and the power of the margins to be at the center of any marketing strategy. A whole segment in the book looks at the role of the senses in branding and design. The opportunity that exists in understanding how we feel about a brand determines how much we want to buy. By exploring the 5 senses, Emotional Branding shows how some brands have built up their businesses by engaging in a sensory interaction with their consumers. Emotional Branding explores how effective consumer interaction needs to be about senses and feelings, emotions and sentiments. Not unlike the Greek culture that used philosophy, poetry, music, and the art of discussion and debate to stimulate the imagination, the concept of emotional branding establishes the forum in which people can convene and push the limits of their creativity. Through poetry the Greeks invented mathematics, the basis of science, sculpture, and drama. Unless we focus on humanizing the branding process we will lose the powerful emotional connection people have with brands. Critics hailed Emotional Branding as a breakthrough and a fresh approach to building brands. Design in this book is considered a new media, the web a place where people will share information and communicate, architecture a part of the brand building process, and people as the most powerful element of any branding strategy. Most importantly, it emphasizes the need to transcend the traditional language of marketing--from one based on statistics and data to a visually compelling new form of communication that fosters creativity and innovation. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Coloring Your Brand

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Author : Dopress Books
language : en
Publisher: Cypi Press
Release Date : 2013

Coloring Your Brand written by Dopress Books and has been published by Cypi Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Brand name products categories.

Perhaps the single most important aspect of any successful brand, a color is often recognizable long before the form of a logo or the letters that make up a business name. A powerful tool when employed effectively, it can trigger a multiplicity of responses from the emotional or nostalgic to the covetous or inspirational. Rarely an accident, each arises out of a distinct dialogue where the brand goals of the client are highlighted and in turn met by the designer a conscious choice of identification. Colouring Your Brand showcases effective brands through their use of color on a variety of materials including business cards, packaging, promotional design, stationery, and much more. Includes color chips for each brand presenting distinct CMYK ratios. Foreword by renowned designer Michael C. Place.

Choosing Color For Logos And Packaging

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