Color Sells
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Color Sells
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Author : Sendpoints Publishing Co. Ltd.
language : en
Publisher: Sendpoints
Release Date : 2020-05
Color Sells written by Sendpoints Publishing Co. Ltd. and has been published by Sendpoints this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05 with Design categories.
Color psychology shows that color has great influence on our mind, and it has been widely applied in product packaging to achieve great success in boosting sales.This book shows the critical roles that color plays in branding and marketing, and introduces the basics of color theory.
Color Sells Your Package
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Author : Jean-Paul Favre
language : de
Publisher:
Release Date : 1969*
Color Sells Your Package written by Jean-Paul Favre and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969* with Color in advertising categories.
Selling With Color
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Author : Faber Birren
language : en
Publisher:
Release Date : 1945
Selling With Color written by Faber Birren and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1945 with Color categories.
Color Me Successful How Color Sells Your Brand
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Author : Judy Haar
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-07-31
Color Me Successful How Color Sells Your Brand written by Judy Haar and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-31 with categories.
Color affects our small business and our clients in a big way. Your customers gain emotion from the colors you pick for your brand, marketing material, website and business card. Color drives emotion, emotion drives business. Book 1 in the series guides the small business owner to pick the right colors to excite your clients to buy, and remember your brand. Each color is associated with reactions and perceptions to it. Pick the right one!
Selling Color To People
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Author : Faber Birren
language : en
Publisher:
Release Date : 1956
Selling Color To People written by Faber Birren and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1956 with Color categories.
Selling With Color Classic Reprint
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Author : Faber Birren
language : en
Publisher:
Release Date : 2015-08-05
Selling With Color Classic Reprint written by Faber Birren and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-05 with Business & Economics categories.
Excerpt from Selling With Color This is a book about color and people. It has been written to be of practical benefit to modern business, to assure the effective development of consumer products, merchandising, advertising, packages, displays. Most books on color will be found long on theory and short on practice. This, perhaps, is because color is emotional in its appeal and tends to inspire a personal and subjective viewpoint. Yet while the so-called artistic aspects of color may be elusive, the facts of mass human reaction are otherwise. For color in industry today may be "engineered" with remarkable certainty, once the methods are known and applied with intelligence and care. It is evident that when you pick the right colors you sell a lot of merchandise or influence a lot of people; when you pick the wrong colors you pile up unsold inventories and see the public turn its back. To management this means that color problems must be rightly analyzed and estimated, that customers and markets must be known. To those charged with the details of styling, the creative "hunch" must be supported by a real understanding of human wants and desires. It is the intent of this book to present facts rather than opinions and to set forth principles that have the support of extensive research and sales record. To accomplish this it has been necessary to gather all possible data from the scientific investigator and to study the sales experience of numerous industries. With such evidence at hand the more temperamental aspects of color may be thrown into clearer light and a better and surer control realized. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Color Trends And Selection For Product Design
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Author : Doreen Becker
language : en
Publisher: William Andrew
Release Date : 2016-05-27
Color Trends And Selection For Product Design written by Doreen Becker and has been published by William Andrew this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-27 with Technology & Engineering categories.
Color Trends and Selection for Product Design: Every Color Sells a Story speaks to the needs of the manufacturing level where colorants are developed, helping manufacturers to understand where their colors will sell and for what period of time these products will be viable. It covers issues such as stability, color measurement, and new methods of incorporation, which are critical in the development of new colorants. The book helps product designers more effectively reach their target audiences by helping them understand more about how colors are chosen for particular markets and how certain colors will perform in designs, including how to evaluate color under different lighting conditions and in, or on, different materials. Knowing how colors will perform in each material and how they will be seen on a store shelf or show room floor is vital. The book gives an important insight into future trends, including new design methods for creating color prototypes and regulatory requirements. The color designer needs to better understand the world of the color formulator, and the formulator conversely needs to understand the needs of the designer, so this book is written for both.
Using Colour To Sell
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Author : Eric Danger
language : en
Publisher: Gower Publishing Company, Limited
Release Date : 1968
Using Colour To Sell written by Eric Danger and has been published by Gower Publishing Company, Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Color categories.
Colors That Sell
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Author :
language : en
Publisher:
Release Date : 2004
Colors That Sell written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Color in advertising categories.
This resource presents the most successful color schemes used in the international marketplace today. Sixty distinct color combinations from the basic "red and white" of Xerox and the Red Cross to the inventive "purple and orange" of FedEx and Levitra) are illustrated and analyzed. Two sets of illustrations are provided for each color combination: large swatches of each color (with RGB and HEX values) and illustrations of a simple design incorporating text and a logo. Detailed information about each color combination includes: Natural Associations (examples of each color as they occur in nature) Symbolism (positive attributes that each color may communicate in contemporary culture) Design Analysis (the technical/ design attributes of the color combination) Color Communication (what the color combination may communicate) Examples (companies and/or products that use the color combination as brand identity today).
Selling With Color
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Author : FABER. BIRREN
language : en
Publisher:
Release Date : 2018
Selling With Color written by FABER. BIRREN and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.