Selling With Color
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Selling With Color
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Author : Faber Birren
language : en
Publisher:
Release Date : 1945
Selling With Color written by Faber Birren and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1945 with Color categories.
Selling With Color Classic Reprint
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Author : Faber Birren
language : en
Publisher:
Release Date : 2015-08-05
Selling With Color Classic Reprint written by Faber Birren and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-05 with Business & Economics categories.
Excerpt from Selling With Color This is a book about color and people. It has been written to be of practical benefit to modern business, to assure the effective development of consumer products, merchandising, advertising, packages, displays. Most books on color will be found long on theory and short on practice. This, perhaps, is because color is emotional in its appeal and tends to inspire a personal and subjective viewpoint. Yet while the so-called artistic aspects of color may be elusive, the facts of mass human reaction are otherwise. For color in industry today may be "engineered" with remarkable certainty, once the methods are known and applied with intelligence and care. It is evident that when you pick the right colors you sell a lot of merchandise or influence a lot of people; when you pick the wrong colors you pile up unsold inventories and see the public turn its back. To management this means that color problems must be rightly analyzed and estimated, that customers and markets must be known. To those charged with the details of styling, the creative "hunch" must be supported by a real understanding of human wants and desires. It is the intent of this book to present facts rather than opinions and to set forth principles that have the support of extensive research and sales record. To accomplish this it has been necessary to gather all possible data from the scientific investigator and to study the sales experience of numerous industries. With such evidence at hand the more temperamental aspects of color may be thrown into clearer light and a better and surer control realized. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Selling Color To People
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Author : Faber Birren
language : en
Publisher:
Release Date : 1956
Selling Color To People written by Faber Birren and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1956 with Color categories.
The 40 Insider Secrets Of Color Selling
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Author : Dan Westervelt
language : en
Publisher:
Release Date : 2013-04-06
The 40 Insider Secrets Of Color Selling written by Dan Westervelt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-06 with Color categories.
This remarkable book explores a new dimension of selling psychology. By enabling the seller to accurately read a buyer's reactions using color knowledge to control the outcome of the sale. If you know your audience, you can sell anything. The challenge in selling is to get that information correct on the first try. This book will do that by giving you an insider's understanding of color meanings and what they tell about your buyer.
Selling With Color
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Author : FABER. BIRREN
language : en
Publisher:
Release Date : 2018
Selling With Color written by FABER. BIRREN and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Using Colour To Sell
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Author : Eric Danger
language : en
Publisher: Gower Publishing Company, Limited
Release Date : 1968
Using Colour To Sell written by Eric Danger and has been published by Gower Publishing Company, Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Color categories.
Using Colour To Sell
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Author : Eric P. Danger
language : en
Publisher:
Release Date : 1968
Using Colour To Sell written by Eric P. Danger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with categories.
Colour Forecasting For Fashion
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Author : Debra Johnston Cob
language : en
Publisher: Hachette UK
Release Date : 2012-02-12
Colour Forecasting For Fashion written by Debra Johnston Cob and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-12 with Design categories.
Color is a powerful selling tool. It is the first thing to catch the consumer's eye in the shop window. Get the color choice wrong and an entire range can stay on the racks. So, how do colors arrive on the runway or the sales floor and why do different companies all seem to choose similar colors each season? The answer lies in the work of the huge color forecasting industry. Color Forecasting for Fashion breaks down the forecasting process—from how to put together a color palette to color theory and the way that colors behave—and helps you to build the combination of research and intuitive skills that a successful designer or forecaster needs.
The Colour Handbook
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Author : Eric Paxton Danger
language : en
Publisher: Gower Technical
Release Date : 1987
The Colour Handbook written by Eric Paxton Danger and has been published by Gower Technical this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Science categories.
Professional guide to colour principles, selection techniques, colour usage and trends as applied to products, graphics and selling environments.
Designer S Guide To Color 1
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Author : Ikuyoshi Shibukawa
language : en
Publisher:
Release Date : 2006-11-02
Designer S Guide To Color 1 written by Ikuyoshi Shibukawa and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-11-02 with Art categories.
This volume contains more than 1000 colour combinations to take the guesswork out of putting colours together and showing innovative schemes that lead to new ideas.