Selling Color To People
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Selling Color To People
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Author : Faber Birren
language : en
Publisher:
Release Date : 1956
Selling Color To People written by Faber Birren and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1956 with Color categories.
Selling With Color
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Author : Faber Birren
language : en
Publisher:
Release Date : 1945
Selling With Color written by Faber Birren and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1945 with Color categories.
Selling With Color Classic Reprint
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Author : Faber Birren
language : en
Publisher:
Release Date : 2015-08-05
Selling With Color Classic Reprint written by Faber Birren and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-05 with Business & Economics categories.
Excerpt from Selling With Color This is a book about color and people. It has been written to be of practical benefit to modern business, to assure the effective development of consumer products, merchandising, advertising, packages, displays. Most books on color will be found long on theory and short on practice. This, perhaps, is because color is emotional in its appeal and tends to inspire a personal and subjective viewpoint. Yet while the so-called artistic aspects of color may be elusive, the facts of mass human reaction are otherwise. For color in industry today may be "engineered" with remarkable certainty, once the methods are known and applied with intelligence and care. It is evident that when you pick the right colors you sell a lot of merchandise or influence a lot of people; when you pick the wrong colors you pile up unsold inventories and see the public turn its back. To management this means that color problems must be rightly analyzed and estimated, that customers and markets must be known. To those charged with the details of styling, the creative "hunch" must be supported by a real understanding of human wants and desires. It is the intent of this book to present facts rather than opinions and to set forth principles that have the support of extensive research and sales record. To accomplish this it has been necessary to gather all possible data from the scientific investigator and to study the sales experience of numerous industries. With such evidence at hand the more temperamental aspects of color may be thrown into clearer light and a better and surer control realized. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Books On Colour 1495 2015 History And Bibliography
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Author : Roy Osborne
language : en
Publisher: Lulu.com
Release Date : 2015-10-25
Books On Colour 1495 2015 History And Bibliography written by Roy Osborne and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-25 with History categories.
Updated to 2020, BOOKS ON COLOUR 1495-2015 offers quick and easy reference to 2,500 authors and editors and over 3,000 titles published by them. Following a concise historical survey of colour literature, authors are listed in an A-Z directory, together with titles, dates and places of publication, and translations for non-English titles. Biographical references are included where known. Chronological indexes of authors precede the bibliographical listing and alphabetical indexes of authors follow it. Publications are categorised under 27 general headings: Architecture, Chemistry, Classification, Colorants, Computing & Television, Decoration, Design, Dress & Cosmetics, Dyeing, Flora & Fauna, Food, Glass, History, Lighting, Metrology, Music, Optics, Painting, Perception, Philosophy, Photography & Cinema, Printing, Psychology, Symbolism, Terminology, Therapy, and Vision.
Color Sells
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Author : Sendpoints Publishing Co. Ltd.
language : en
Publisher: Sendpoints
Release Date : 2020-05
Color Sells written by Sendpoints Publishing Co. Ltd. and has been published by Sendpoints this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05 with Design categories.
Color psychology shows that color has great influence on our mind, and it has been widely applied in product packaging to achieve great success in boosting sales.This book shows the critical roles that color plays in branding and marketing, and introduces the basics of color theory.
The Colours Of Our Memories
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Author : Michel Pastoureau
language : en
Publisher: John Wiley & Sons
Release Date : 2020-09-08
The Colours Of Our Memories written by Michel Pastoureau and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-08 with History categories.
What remains of the colours of our childhood? What are our memories of a blue rabbit, a red dress, a yellow bike – and were they really those colours? What colours do we associate with our student years, our first loves, our adult lives? How does colour leave its mark on memory? In an attempt to answer these and other questions, Michel Pastoureau presents us with a journal about colours that covers half a century. Drawing on personal recollections, he retraces the recent history of colours through an exploration of fashion and clothing, everyday objects and practices, emblems and flags, sport, literature, museums and art. This text – playful, poetic, nostalgic – records the life of both the author and his contemporaries. We live in a world increasingly bursting with colour, in which colour remains a focus for memory, a source of delight and, most of all, an invitation to dream.
Color Psychology Profit From The Psychology Of Color Discover The Meaning And Effects Of Color
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Author : Richard G. Lewis
language : en
Publisher: Psychoprofits
Release Date : 2020-09-08
Color Psychology Profit From The Psychology Of Color Discover The Meaning And Effects Of Color written by Richard G. Lewis and has been published by Psychoprofits this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-08 with Business & Economics categories.
Color Psychology: Profit From The Psychology of Color: Discover the Meaning and Effect of ColorsThe book "Color Psychology" explains the different psychological effects that different colors have on the human mind. Color consultants believe that the colors used in the design of any object or environment (e.g. a website) can have a significant impact on the emotions and performance of people within that environment and that people respond, even at a psychological level, to colors. Based upon fundamentals in Color Psychology, with years of research by color psychologists, the characteristics of certain colors have been identified to cause an emotional response in people. This was done by studying the response from hundreds of thousands of test subjects around the world in order to isolate how certain colors make us feel. What You'll Learn: How Color Can Improve Your Bottom Line How Color Can Affect People's Emotions Which Colors Suit Your Target Market Which Are The "Magic" Colors Which Color makes Shoppers Spend More And Much, Much More... The effect that color has on human emotions can be profound. Researchers have studied the biological perception of color, the relationships between color and emotion, and how different colors can be used to affect mood and behavior in predictable ways. Although The Psychology of Color is a relatively new area of scientific research, ancient civilizations believed in the influence of color on humans; the ancient Chinese, Egyptians, and Indians believed in chromotherapy. The Future Use of The Psychology of Color...Case Study: With world-renowned Spanish chef, Ferran Adria, he focused on the color of the crockery. Guests sat down one side of a large table were given a pink strawberry dessert on a white plate. Down the other side of the table guests ate an identical dessert from a black plate. Those eating from the white plates rated the dessert as 10% sweeter than those who ate from the black plates. Subsequent experiments have shown that introducing a square or angular plate intensifies the difference, with roundness accentuating sweetness. "Clearly contextual perception is a big opportunity." Johannes Le Coutre, a perception physiologist with Nestle. Who is This Book For? Anyone interested in the influence of color will get something from this book. However, primarily I wrote this book as a guide for all Internet Business People, Marketers and Entrepreneurs because I think it's essential that we all understand the psychological influence of color.Changing the colors on your sales page or website won't suddenly bring in millions of dollars but there is no doubt that a change of color may well result in a change of mood in the viewer; it's how you use that power that can determine your profitability. The challenge for you as an Internet Business Person, Marketers or Entrepreneur is to understand the theories of color and to use them in a profitable but professional and ethical way.People Who Read This Book: "I was blown away by the information. Great book." Jonathan Smith, WealthCrave.com "I can heartily recommend this Book. The book describes the emotional reactions that people may be expected to evince, based on considerable research by psychologists." David J. Linden, BizWebTX.com "It's fascinating to see the way that certain institutions use these colors in order to influence people." George Cuthbert, TheCopywritingRevolution.com "Know exactly what color combinations you will need to use on your site." Jeff Gibson, Mr. Affiliate. "Good read, I recommend it." Kaan Bimplis (Neurophysicist & Licensed NLP Trainer) NLPIstanbul.com NB: "Color Psychology" - color theory, color and design, and psychology of color and design.
Apparel And Accessories For Women Misses And Children
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Author : Phyllis Cameron Edelman
language : en
Publisher:
Release Date : 1975
Apparel And Accessories For Women Misses And Children written by Phyllis Cameron Edelman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Clothing and dress categories.
Selling With Color
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Author : FABER. BIRREN
language : en
Publisher:
Release Date : 2018
Selling With Color written by FABER. BIRREN and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Selling Printing And Direct Advertising
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Author : Richard Messner
language : en
Publisher:
Release Date : 1947
Selling Printing And Direct Advertising written by Richard Messner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1947 with Printing categories.