City Brand Reflections And Proposals For Building And Managing City Brands
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City Brand Reflections And Proposals For Building And Managing City Brands
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Author : Patrícia Cerqueira Reis
language : pt-BR
Publisher: Editora Appris
Release Date : 2020-04-27
City Brand Reflections And Proposals For Building And Managing City Brands written by Patrícia Cerqueira Reis and has been published by Editora Appris this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-27 with Education categories.
Reflections on the past and the present followed by propositions for the future of Rio de Janeiro are part of the routine of every "carioca", native or at heart, especially those dedicated to the uncontrollable art of defending this wonderful city. With this book, Patrícia Reis, a native "carioca", reveals us much more than the difference of concepts and references that form the identity of a destination brand, proposing us a model of construction and management that goes far beyond design. From this perspective, brand becomes an articulating element of the relationships that are established between people and place, the dream of consumption of every professional involved with the city soul.
Handbook Of Research On Urban Governance And Management In The Developing World
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Author : Mugambwa, Joshua
language : en
Publisher: IGI Global
Release Date : 2018-05-09
Handbook Of Research On Urban Governance And Management In The Developing World written by Mugambwa, Joshua and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-09 with Political Science categories.
With the emphasis on market-led development initiatives, sustainable urbanization is a challenge, especially in growing nations. Regional administrative efforts are crucial for cities to meet the planned city operations and specific targets and objectives. The Handbook of Research on Urban Governance and Management in the Developing World is a research publication that explores contemporary issues in regional political and administrative practices and key challenges in implementing these strategies in growing nations. Featuring coverage on a wide range of topics such as urban and regional economics, supply chain management, and environmental concerns, this book is geared toward city development planners, policy makers, researchers, academics, and students seeking current and relevant research on the regional bureaucracy and its practices and how they affect growing nations.
City Competitiveness And Improving Urban Subsystems Technologies And Applications
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Author : Bulu, Melih
language : en
Publisher: IGI Global
Release Date : 2011-10-31
City Competitiveness And Improving Urban Subsystems Technologies And Applications written by Bulu, Melih and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-31 with Political Science categories.
Cities are becoming the wealth producing centers of national economies. Increasing the operational efficiency of the city will bring a competitive edge to the whole system. Yet, many city subsystems cannot work together, creating significant problems and inefficiencies. City Competitiveness and Improving Urban Subsystems: Technologies and Applications uses information science perspectives to improve working subsystems in transportation, sewage, electricity, water, communication, education, health, governance, and infrastructure since their efficient and synchronized operation is vital for a competitive city. This pioneering approach will interest researchers, professionals, and policymakers in urban economy, regional planning, and information science disciplines who wish to improve the competitiveness of their cities.
Journal Of Cultural Management And Cultural Policy Zeitschrift F R Kulturmanagement Und Kulturpolitik
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Author : Constance DeVereaux
language : en
Publisher: transcript Verlag
Release Date : 2020-07-31
Journal Of Cultural Management And Cultural Policy Zeitschrift F R Kulturmanagement Und Kulturpolitik written by Constance DeVereaux and has been published by transcript Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-31 with Business & Economics categories.
The Journal of Cultural Management and Cultural Policy offers international perspectives on a wide range of issues in cultural management and cultural policy research and practice. Revisiting the conceptual and theoretical foundations that have informed discourses, research, and cultural policy development on creative cities to date, this issue offers perspectives on creativity off the beaten path. The contributions provide critical reflections on different notions and narratives of creativity, examine the potential and downsides of creativity as a development tool, and integrate perspectives from cities and regions that are often overlooked in the Anglo-Saxon-dominated creativity discourse. Researchers and policymakers who are new to the field of creative cities will gain useful insights into theories and methods on creative city discourse, and those who are already knowledgeable in the field will be provided with fresh ideas and voices that pose the potential to reframe and rethink the role of creativity in theory and practice.
Tourism In Asian Cities
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Author : Saurabh Kumar Dixit
language : en
Publisher: Routledge
Release Date : 2020-12-18
Tourism In Asian Cities written by Saurabh Kumar Dixit and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-18 with Business & Economics categories.
This timely and significant book explores the characteristics and complexities of Asian urban tourism, considering the extent to which Western paradigms can be transferred to Asian settings and the striking contrasts that exist within the region. In an era of unprecedented urban expansion in Asian cities, this book comes at a time of great urgency, illuminating the possible problems and opportunities that arise when a destination emerges as a tourism hotspot. Split into three parts; introducing Asian urban tourism and urbanization, the management and marketing of Asian cities, and emerging trends and issues associated with Asian urban tourism, the book offers a range of varying and vibrant perspectives from international and interdisciplinary experts in the field. Chapters include studies on a wide range of destinations such as Hong Kong, Macau, Cambodia, Phuket, Kolkata, Busan, Delhi, and Sri Lanka among many others, and explore crucial contemporary themes such as overtourism, urbanization and administrative challenges, world heritage, smart cities and the use of technologies such as VR in urban tourism experience creation. It will be a vital resource for upper-level students, researchers, and academics in tourism, city tourism, Asian studies, development studies, cultural studies, and sustainability, as well as professionals in the field of tourism management.
Handbook Of Research On Future Policies And Strategies For Nation Branding
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Author : Pistikou, Victoria
language : en
Publisher: IGI Global
Release Date : 2021-06-18
Handbook Of Research On Future Policies And Strategies For Nation Branding written by Pistikou, Victoria and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-18 with Business & Economics categories.
By taking corporate marketing concepts and applying it to countries, “nation branding” is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economics and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with this purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. The Handbook of Research on Future Policies and Strategies for Nation Branding discusses how exactly nation branding works to benefit the function and mission of these nations along with showing how nation branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country. The chapters outline the given situation of nations and the nature and implications of the brand that is required, measure branding inference, and propose future steps for nation branding. This book is a critical reference source for brand managers, tourism professionals, marketers, advertisers, government officials, travel agencies, academicians, researchers, and students working in the fields of international relations, economics, social sciences, business studies, marketing, and entrepreneurship.
Learning Styles And Strategies For Management Students
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Author : Carvalho, Luísa Cagica
language : en
Publisher: IGI Global
Release Date : 2020-03-27
Learning Styles And Strategies For Management Students written by Carvalho, Luísa Cagica and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-27 with Education categories.
Today, globalization, advances in technology, greater access to information, and communication via social networks generate an explosion of knowledge and cause the working world to experience rapid change based on knowledge and continuous learning. The challenge for universities is to have a curriculum that prepares students for this digital world, but many characteristics of the school curriculum have been unchanged for decades. Consequently, student experiences can be very different from the experiences required by the labor market. In a learning environment, the desired results will not be achieved if several essential elements are not considered in the instructional teaching process, including learning style, age, and maturity level. Learning Styles and Strategies for Management Students is a critical scholarly resource that provides essential research on the growing recognition of the critical role of education through concepts and principles of styles and strategies of learning. Additionally, it explores key developments in the methodologies, strategies, and learning styles of students, mainly in management studies. Featuring an array of topics such as digital education, sustainability, and management, this book is ideal for academicians, researchers, administrators, curriculum designers, policymakers, practitioners, and students.
Towards Effective Place Brand Management
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Author : Gregory Ashworth
language : en
Publisher: Edward Elgar Publishing
Release Date : 2010-01-01
Towards Effective Place Brand Management written by Gregory Ashworth and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-01 with Business & Economics categories.
Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown rapidly in the last decade or so, as places all over the world have put branding activities higher than ever in theiragenda. This important new book examines and clarifies key aspects of the recently popularised concept of place branding, expounding many controversies, confusions and discords in the field. The expert contributors clarify several unresolved issues surrounding the application of place branding, in particular its multiple goals. They provide adetailed analysis of the role of local communities in place branding strategies, and illustrate not only how, but also why brand management should be implemented. Case studies from a range of jurisdictions and cultural and political viewpoints are drawn upon, each illustrating an array of issues or techniques in specific economic, cultural and geographical contexts. This book provides a theoretically informed but practically oriented overview and discussion of the increasingly popular field of place branding as an instrument of place management. As such, it will strongly appeal to both academics and practitioners in the fields of place marketing, place branding, local development, tourism planning and development, tourism marketing, cultural geography, urban and regional planning. Consultants in local authorities, national and regional tourism boards will also find this to be a fascinating read.
Encyclopedia Of Organizational Knowledge Administration And Technology
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Author : Khosrow-Pour D.B.A., Mehdi
language : en
Publisher: IGI Global
Release Date : 2020-09-29
Encyclopedia Of Organizational Knowledge Administration And Technology written by Khosrow-Pour D.B.A., Mehdi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-29 with Business & Economics categories.
For any organization to be successful, it must operate in such a manner that knowledge and information, human resources, and technology are continually taken into consideration and managed effectively. Business concepts are always present regardless of the field or industry – in education, government, healthcare, not-for-profit, engineering, hospitality/tourism, among others. Maintaining organizational awareness and a strategic frame of mind is critical to meeting goals, gaining competitive advantage, and ultimately ensuring sustainability. The Encyclopedia of Organizational Knowledge, Administration, and Technology is an inaugural five-volume publication that offers 193 completely new and previously unpublished articles authored by leading experts on the latest concepts, issues, challenges, innovations, and opportunities covering all aspects of modern organizations. Moreover, it is comprised of content that highlights major breakthroughs, discoveries, and authoritative research results as they pertain to all aspects of organizational growth and development including methodologies that can help companies thrive and analytical tools that assess an organization’s internal health and performance. Insights are offered in key topics such as organizational structure, strategic leadership, information technology management, and business analytics, among others. The knowledge compiled in this publication is designed for entrepreneurs, managers, executives, investors, economic analysts, computer engineers, software programmers, human resource departments, and other industry professionals seeking to understand the latest tools to emerge from this field and who are looking to incorporate them in their practice. Additionally, academicians, researchers, and students in fields that include but are not limited to business, management science, organizational development, entrepreneurship, sociology, corporate psychology, computer science, and information technology will benefit from the research compiled within this publication.
It Consultant Diploma City Of London College Of Economics 12 Months 100 Online Self Paced
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Author : City of London College of Economics
language : en
Publisher: City of London College of Economics
Release Date :
It Consultant Diploma City Of London College Of Economics 12 Months 100 Online Self Paced written by City of London College of Economics and has been published by City of London College of Economics this book supported file pdf, txt, epub, kindle and other format this book has been release on with Education categories.
Overview This course deals with everything you need to know to become a successful IT Consultant. Content - Business Process Management - Human Resource Management - IT Manager's Handbook - Principles of Marketing - The Leadership - Information Systems and Information Technology - IT Project Management Duration 12 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.