City Marketing Myplace In Xxi
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City Marketing Myplace In Xxi
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Author : António Azevedo
language : pt-BR
Publisher: Vida Economica Editorial
Release Date : 2010-11-01
City Marketing Myplace In Xxi written by António Azevedo and has been published by Vida Economica Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-01 with Business & Economics categories.
É no seio das pessoas que encontramos a importância da integração do marketing no novo modelo de gestão urbana. No marketing, ninguém começa com a pergunta: “O que é que nós queremos?” Começa-se sim com: “ O que é que o outro lado deseja? Quais são os seus valores? Os seus objectivos? As suas necessidades? O que é que considera serem resultados?”. É, portanto, para nós crucial que com este livro possamos aumentar o nível de conhecimento e participação de todos os cidadãos neste domínio e daí esta obra ser para eles também dirigida. Para todos registamos, neste livro, novas tendências, novos caminhos que aglutinam o capital intelectual a inovação e criatividade local e global, para que em uníssono potenciem um novo modelo de gestão urbana que nos implique a todos a olhar para as cidades e lugares com outros olhos, os olhos do século XXI. (Os autores) Índice 1. INTRODUÇÃO 2. CIDADE E TERRITÓRIO 3. MARKETING 4. PLACE MARKETING 5. MY PLACE: UMA NOVA VISÃO 6. CONCLUSÕES 7. BIBLIOGRAFIA
Managing Marketing And Maintaining Maritime And Coastal Tourism
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Author : Morais de Brito, Mónica
language : en
Publisher: IGI Global
Release Date : 2019-11-29
Managing Marketing And Maintaining Maritime And Coastal Tourism written by Morais de Brito, Mónica and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-29 with Business & Economics categories.
The extraordinary beauty, cultural wealth, and diversity of EU's coastal areas have designated them as one of the preferred destinations for many holiday-goers. The numerous businesses that operate in these heavily traveled areas have to struggle with other similarly-minded companies and with providing sustainable practices for the people and surrounding area. Managing, Marketing, and Maintaining Maritime and Coastal Tourism is a pivotal reference source that provides vital material on the application of multidisciplinary and interdisciplinarity logic surrounding sea tourism. While highlighting topics such as destination marketing, event management, and global business, this publication explores the dynamic capabilities and the methods of overall management of hospitality by the sea. This book is ideally designed for marketers, advertisers, tour directors, cruise directors, travel agents, port managers, coastal cities managers, event coordinators, academics, students, researchers, policymakers, public managers, and tourism entrepreneurs.
Design User Experience And Usability User Experience Design For Diverse Interaction Platforms And Environments
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Author : Aaron Marcus
language : en
Publisher: Springer
Release Date : 2014-06-11
Design User Experience And Usability User Experience Design For Diverse Interaction Platforms And Environments written by Aaron Marcus and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-11 with Computers categories.
The four-volume set LNCS 8517, 8518, 8519 and 8520 constitutes the proceedings of the Third International Conference on Design, User Experience, and Usability, DUXU 2014, held as part of the 16th International Conference on Human-Computer Interaction, HCII 2014, held in Heraklion, Crete, Greece in June 2014, jointly with 13 other thematically similar conferences. The total of 1476 papers and 220 posters presented at the HCII 2014 conferences were carefully reviewed and selected from 4766 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The total of 256 contributions included in the DUXU proceedings were carefully reviewed and selected for inclusion in this four-volume set. The 76 papers included in this volume are organized in topical sections on design for the web, design for the mobile experience, design of visual information, design for novel interaction techniques and realities, games and gamification.
Design Visual Communication And Branding
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Author : Daniel Raposo
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2022-02-17
Design Visual Communication And Branding written by Daniel Raposo and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-17 with Art categories.
This book highlights how digital communication has brought about changes in branding, namely in design, the media, communication languages, the relationship with audiences, experience design, behaviour, culture, and brand management mechanisms. On the other hand, as it argues, artificial intelligence has opened the door to other ways of dealing with big data and communicating with mass audiences, through the customization of messages or a one-to-one logic. Overall, the book shows that the intersections between digital communication and artificial intelligence point towards a new reality in brand communication, which includes computer vision, pattern recognition, and changes in the design business and in the way communication design and branding are done.
Global Trends Practices And Challenges In Contemporary Tourism And Hospitality Management
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Author : Batabyal, Debasish
language : en
Publisher: IGI Global
Release Date : 2019-04-05
Global Trends Practices And Challenges In Contemporary Tourism And Hospitality Management written by Batabyal, Debasish and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-05 with Business & Economics categories.
As one of the largest service industries serving millions of international and domestic individuals yearly, it is important to understand the current trends, practices, and challenges surrounding tourism. Emphasized by the effects on people, management processes, and technological advancements, this economic and socio-cultural phenomenon’s importance is increasing worldwide. Global Trends, Practices, and Challenges in Contemporary Tourism and Hospitality Management discusses and analyzes the impacts of new trends in the tourism industry, including sub-sectors of tourism, and revisits existing trends, identifies new types and forms of tourism, and discusses the influence and use of technology. Featuring research on topics such as guest retention, predictive analysis, and ecotourism practices, the material collected is ideally designed for managers, travel agents, industry professionals, practitioners, consultants, and researchers.
Advances In Tourism Technology And Smart Systems
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Author : Álvaro Rocha
language : en
Publisher: Springer Nature
Release Date : 2019-11-25
Advances In Tourism Technology And Smart Systems written by Álvaro Rocha and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-25 with Technology & Engineering categories.
This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2019), held at the Universidad Abierta Interamericana, in Buenos Aires, Argentina, from 5th to 7th December 2019. It covers the areas technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.
Mercator 25 Anos Atualizado
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Author :
language : pt-BR
Publisher: Leya
Release Date : 2021-09-07
Mercator 25 Anos Atualizado written by and has been published by Leya this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-07 with Business & Economics categories.
Mercator 2018
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Author : Denis;Rodrigues Lindon
language : pt-BR
Publisher: Leya
Release Date : 2018-08-27
Mercator 2018 written by Denis;Rodrigues Lindon and has been published by Leya this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-27 with Business & Economics categories.
A primeira edição do Mercator foi lançada em Portugal em 1992. Vinte e cinco anos depois, e muitas edições mais tarde, aquele que é o manual de referência, a nível académico e empresarial, do marketing na sua globalidade (teoria e prática) está de volta com uma nova edição actualizada e com dois novos capítulos («25 anos de marketing em Portugal» e «Marketing digital»).
Cidades Inteligentes E Novos Modelos Industriais Sustent Veis
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Author : Isabel Lausanne Fontgalland
language : pt-BR
Publisher: Amplla Editora
Release Date : 2022-07-15
Cidades Inteligentes E Novos Modelos Industriais Sustent Veis written by Isabel Lausanne Fontgalland and has been published by Amplla Editora this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-15 with Technology & Engineering categories.
Neste livro buscou-se condensar leituras de realidades e contextos de alcance simultâneo desde o contexto econômico mais prospero até aqueles cujos objetivos ambientais inerentes à ignição sustentável dos objetivos do desenvolvimento sustentável) fossem os mais difíceis. Os “contratempos” do crescimento econômico, a redução, e a reutilização de recursos, e governança municipal envolvidas na escala institucional que apoiam uma mudança ambiental foram bastante importantes. De pronto, o feliz título e os trabalhos gritam sua qualidade. Por fim, as cidades inteligentes, enquanto conquista de um ambiente de alta qualidade, refletem pessoas ou locais. E, como as cidades continuam a crescer incansavelmente. Seus desafios precisam ser cuidadosamente pensados de modo que crescimento populacional, desenvolvimento econômico e progresso técnico estejam at same page. Seria devagar em agradecimentos, aos autores, que em suas tratativas ensejaram construtos tão valorosos para a ciência. As felizes temáticas, e tão pertinentes, expuseram o contexto brasileiro de norte a sul, presando pela diversificação e singulares experiências.
E Commerce Debates Inter E Transdisciplinares Com O Marketing A Contabilidade E O Jur Dico
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Author :
language : pt-BR
Publisher: Expert Editora
Release Date : 2022-01-31
E Commerce Debates Inter E Transdisciplinares Com O Marketing A Contabilidade E O Jur Dico written by and has been published by Expert Editora this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-31 with Business & Economics categories.
Não se engane quando o assunto é ‘mercado’, mesmo que seja um cyber mercado! Em que pese ter regramento próprio, a dinâmica da ‘sobrevivência’ no ambiente virtual segue lógica similar àquela dos mercados tradicionais quando consideradas as suas interfaces com certas temáticas, tais como ‘concorrência e planejamento’; nesse viés, para um bom enfrentamento dessa realidade, estudo e aperfeiçoamento contínuos são fundamentais! Importa acrescentar que, inúmeros bons profissionais se formam todos os dias e que as demandas por conhecimentos cada vez mais específicos se apresentam a todo instante – principalmente em um mundo de constantes e novas necessidades tecnológicas. Segundo Andréa Fernandes (2021), CEO do T.Group, outro ponto que merece destaque para todos que vivenciam ou trabalham no universo do e-commerce está no compartilhamento de uma grande meta comum: proporcionar e “garantir a melhor experiência de compra para os clientes — de ponta a ponta” –, tornando “o ambiente digital cada vez mais confiável e convidativo”, e que, por isso, “vendas, retenção, brand awareness”, não passariam de consequência. A verdade é que nunca se utilizou tanto o e-commerce, principalmente diante desse período pandêmico e de seus efeitos para as relações humanas, e, seu futuro é ainda mais desafiador e promissor, principalmente frente às céleres mudanças nas formas de consumir e vender na internet e às disruptivas tecnologias do live commerce, do Metaverso, da inteligência artificial e dos pedidos sem clique! Em suma, um exercício ininterrupto de compreensão do e-commerce em nossas vidas é prática necessária, e, por isso, conhecer sua relação com o ‘jurídico’, com temas e práticas contábeis e saber a importância do marketing para seu exercício – assuntos abordados nesta obra – tornam-se ações e debates vitais para o pretendido êxito de um profissional que busque estudo e ascensão neste citado ecossistema. Que as contribuições presentes neste livro possam servir de reforço para um trato acadêmico constante sobre o comércio eletrônico, sem se bastarem, mas permitindo crescimento comum de todos os leitores e boas trocas – eis as sinceras pretensões dos autores aqui existentes! Leonardo Ferreira Vilaça Professor na UEMG. Doutorando em Direito Privado pela PUC Minas. Mestre em Direito Internacional e Comunitário pela PUC Minas. Mestre em Direito Empresarial pela Faculdade de Direito Milton Campos – Nova Lima/MG. Especialista em Advocacia Empresarial e em Coordenação Pedagógica pela PUC Minas e em Direito Processual Civil pela Universidade de Itaúna/MG. Advogado. Atua nas áreas de Direito Empresarial, Relações Internacionais de Comércio, Direito e Tecnologia – Legal Tech, Startups e Mercado de Crédito, Propriedade Intelectual, Direito Internacional e Comunitário, e, Soluções Alternativas de Conflitos.