Classic Commercials
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Television S Classic Commercials
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Author : Lincoln Diamant
language : en
Publisher: Hastings House Book Publishers
Release Date : 1971
Television S Classic Commercials written by Lincoln Diamant and has been published by Hastings House Book Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Business & Economics categories.
Classic Commercials
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Author :
language : en
Publisher:
Release Date : 2005-06
Classic Commercials written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-06 with categories.
Classic Commercials In Colour
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Author : Barry S. Watson
language : en
Publisher:
Release Date : 2000
Classic Commercials In Colour written by Barry S. Watson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Commercial vehicles categories.
The Television Commercial
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Author : Harry Wayne McMahan
language : en
Publisher:
Release Date : 1954
The Television Commercial written by Harry Wayne McMahan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1954 with Television advertising categories.
Cutting Edge Commercials
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Author : Jim Aitchison
language : en
Publisher:
Release Date : 2001
Cutting Edge Commercials written by Jim Aitchison and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Advertising categories.
A step-by-step guide to creating cutting edge television commercials, exploring everything from how television communicates to how to sell concepts. Individual chapters address hot issues in advertising development, and global advertising leaders contribute their secrets to success.
Classic Commercials
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Author : Salmon
language : en
Publisher:
Release Date : 2011-08-01
Classic Commercials written by Salmon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-01 with categories.
20 Ads That Shook The World
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Author : James B. Twitchell
language : en
Publisher: Crown
Release Date : 2000
20 Ads That Shook The World written by James B. Twitchell and has been published by Crown this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Art categories.
Twitchell, one of the most respected advertising scholars and pundits, and the author of the classic advertising text Adcult USA, has chosen the twenty ads (complete with their artwork) of the twentieth century that have most influenced our culture and marketplace.".
And Now A Few Laughs From Our Sponsor
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Author : Larry Oakner
language : en
Publisher: John Wiley & Sons
Release Date : 2002-10-24
And Now A Few Laughs From Our Sponsor written by Larry Oakner and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10-24 with Business & Economics categories.
Das Beste aus 50 Jahren Radiowerbung! "And Now A Few Laughs from Our Sponsor" gibt einen fundierten Einblick in die erfolgreichsten und unterhaltsamsten Radiowerbespots der letzen 50 Jahre. Präsentiert von Altmeister Larry Oakner. Umfangreiche Interviews mit Kundenbetreuern, Kunden, Produzenten und Schauspielern vermitteln nicht nur eine einzigartige Sichtweise über die Gestaltung humorvoller Radiowerbespots, sondern machen auch deutlich, worauf es bei einer unvergesslichen und effektiven Werbekampagne wirklich ankommt. Mit Begleit-CD. Sie enthält die Originalaufnahmen der im Buch besprochenen Werbesendungen. Dieses Buch zeigt jedem Werbeprofi, wie er 60 Sekunden Sendezeit optimal nutzt, um beim Verbraucher einen bleibenden Eindruck zu hinterlassen und ihn für sich zu gewinnen. "And Now A Few Laughs from Our Sponsor" unterscheidet sich massiv von Konkurrenzwerken, denn es enthält wichtige Lektionen, wie man die Aufmerksamkeit von Verbrauchern gewinnt. Dadurch wird es zur absoluten Pflichtlektüre für alle Fachleute im Bereich Radiowerbung und Copywriting. Demonstriert bedeutende Beispiele, in denen sich Werbung mit Parodie, Popkultur und Comedy verbindet. Ein neuer Band aus der ausgesprochen erfolgreichen 'Adweek'-Reihe.
The Multimodal Analysis Of Television Commercials
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Author : Barry Pennock Speck
language : en
Publisher: Universitat de València
Release Date : 2013-10-31
The Multimodal Analysis Of Television Commercials written by Barry Pennock Speck and has been published by Universitat de València this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-31 with Language Arts & Disciplines categories.
Esta colección incluye una rica variedad de enfoques a los complejos entendimientos de los sureños con el cambio y los avances reflejados en la literatura, la historia y la cultura de esta región tan característica. Los colaboradores de ambas partes del Atlántico abordan viajes introspectivos de peregrinación literaria, arrojan nueva luz sobre la historia del movimiento de los derechos civiles, así como su reflejo en la literatura, analizan las transacciones desde la literatura hacia el cine, trazan las peregrinaciones religiosas tanto en la historia como en el cine, y siguen a un gran número de autores y personajes literarios en sus viajes a través del Sur o en su huida forzosa o voluntaria de él, en busca de otros lugares donde puedan hallar refugio o donde puedan sembrar las simientes de un nuevo comienzo.
The 100 Best Tv Commercials And Why They Worked
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Author : Bernice Kanner
language : en
Publisher: Crown
Release Date : 1999
The 100 Best Tv Commercials And Why They Worked written by Bernice Kanner and has been published by Crown this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
Who cares about commercials? All of us, that's who. The television commercial has become a part of the American narrative, as important a signifier of our times as a great work of literature or a blockbuster motion picture. Indeed, we often care more about the commercials than we do about the programming itself (ask any Super Bowl aficionado). The ad is art . . . and some of the art is brilliant. The hundred commercials in this book are brilliant. They were selected by a team of experts at the Leo Burnett Company, creators of Tony the Tiger and the Maytag Repairman, in collaboration with dozens of advertising pros from around the globe and throughout the industry. Their choices represent the very best that the advertising world has to offer. Together, they portray a half century of human hopes, wishes, and dreams. Bernice Kanner, whose "On Madison Avenue" column in New York magazine was required reading for more than a decade, has taken each of these small masterpieces and analyzed what made them work, why they so successfully moved us, and how they broke through the clutter to become a part of the cultural landscape. From the Marlboro Man to the Energizer Bunny, The 100 Best TV Commercials provides a hundred important lessons in how we communicate and persuade today. It is vital reading for those who create our commercial culture . . . and those who live in it.