Classics And Commercials
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Classics And Commercials A Literary Chronicle Of The Forties
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Author : Edmund Wilson
language : en
Publisher: Wilson Press
Release Date : 2007-03
Classics And Commercials A Literary Chronicle Of The Forties written by Edmund Wilson and has been published by Wilson Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03 with History categories.
PREFACE. THE Author of this very practical treatise on Scotch Loch - Fishing desires clearly that it may be of use to all who had it. He does not pretend to have written anything new, but to have attempted to put what he has to say in as readable a form as possible. Everything in the way of the history and habits of fish has been studiously avoided, and technicalities have been used as sparingly as possible. The writing of this book has afforded him pleasure in his leisure moments, and that pleasure would be much increased if he knew that the perusal of it would create any bond of sympathy between himself and the angling community in general. This section is interleaved with blank shects for the readers notes. The Author need hardly say that any suggestions addressed to the case of the publishers, will meet with consideration in a future edition. We do not pretend to write or enlarge upon a new subject. Much has been said and written-and well said and written too on the art of fishing but loch-fishing has been rather looked upon as a second-rate performance, and to dispel this idea is one of the objects for which this present treatise has been written. Far be it from us to say anything against fishing, lawfully practised in any form but many pent up in our large towns will bear us out when me say that, on the whole, a days loch-fishing is the most convenient. One great matter is, that the loch-fisher is depend- ent on nothing but enough wind to curl the water, -and on a large loch it is very seldom that a dead calm prevails all day, -and can make his arrangements for a day, weeks beforehand whereas the stream- fisher is dependent for a good take on the state of the water and however pleasant and easy it may be for one living near the banks of a good trout stream or river, it is quite another matter to arrange for a days river-fishing, if one is looking forward to a holiday at a date some weeks ahead. Providence may favour the expectant angler with a good day, and the water in order but experience has taught most of us that the good days are in the minority, and that, as is the case with our rapid running streams, -such as many of our northern streams are, -the water is either too large or too small, unless, as previously remarked, you live near at hand, and can catch it at its best. A common belief in regard to loch-fishing is, that the tyro and the experienced angler have nearly the same chance in fishing, -the one from the stern and the other from the bow of the same boat. Of all the absurd beliefs as to loch-fishing, this is one of the most absurd. Try it. Give the tyro either end of the boat he likes give him a cast of ally flies he may fancy, or even a cast similar to those which a crack may be using and if he catches one for every three the other has, he may consider himself very lucky. Of course there are lochs where the fish are not abundant, and a beginner may come across as many as an older fisher but we speak of lochs where there are fish to be caught, and where each has a fair chance. Again, it is said that the boatman has as much to do with catching trout in a loch as the angler. Well, we dont deny that. In an untried loch it is necessary to have the guidance of a good boatman but the same argument holds good as to stream-fishing...
Classics And Commercials
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Author : Wilson Edmund (Auteur, Critique littéraire)
language : en
Publisher:
Release Date : 1947
Classics And Commercials written by Wilson Edmund (Auteur, Critique littéraire) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1947 with categories.
Classics And Commercials
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Author : Edmund Wilson
language : en
Publisher: Farrar, Straus and Giroux
Release Date : 2019-11-12
Classics And Commercials written by Edmund Wilson and has been published by Farrar, Straus and Giroux this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-12 with Literary Criticism categories.
Read Me
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Author : Dwight Garner
language : en
Publisher: Harper Collins
Release Date : 2009-11-03
Read Me written by Dwight Garner and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-03 with Art categories.
This witty and heavily illustrated volume features more than 300 vintage book advertisements—startling and strange, beautiful and funny—that together reveal a kind of secret history of American literature over the last century. New York Times book critic Dwight Garner brings together original ads for some of the most acclaimed and best-selling books of the twentieth century, including The Great Gatsby, Ulysses, On the Road, Invisible Man, Lolita, Silent Spring, The Joy of Sex, Fear and Loathing on the Campaign Trail '72, White Noise, and dozens of other classics. These ads show us famous books when they were simply new volumes jostling for attention on bookstore shelves, not yet icons of our literary culture. And the ads capture many beloved authors—Toni Morrison, Cormac McCarthy, Susan Sontag, and Kurt Vonnegut among a great many others—at moments before their careers were assured, before their personas had hardened into those of "famous writers." In his introduction, Garner explains the changing styles of book advertising; explores the cross-pollination between literature and the world of advertising, in which many writers—including Don DeLillo, Salman Rushdie, and James Patterson—worked before publishing their first books; and makes a convincing case that these vintage ads are important and lasting literary documents. Read Me is a fascinating and unusual romp through literary history, and an ideal gift for any reader.
Reflections On Commercial Life
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Author : Patrick Murray
language : en
Publisher: Routledge
Release Date : 2014-06-11
Reflections On Commercial Life written by Patrick Murray and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-11 with Social Science categories.
Reflections on Commercial Life, an anthology of writings, from the ancient Greeks to contemporary thinkers, provides students, scholars, and general readers an opportunity to develop a more self-conscious and critical relationship to commercial life. Selections are drawn from seminal works of high intellectual and literary quality. Through an inquiry into history, nature, and outcomes, this volume offers the opportunity to explore, as never before, alternatives to modern commercial life.
Commercial Classics
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Author : Mike Forbes
language : en
Publisher:
Release Date : 2014
Commercial Classics written by Mike Forbes and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
Scientific Advertising
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Author : Claude Hopkins
language : en
Publisher: Sound Wisdom
Release Date : 2023-01-17
Scientific Advertising written by Claude Hopkins and has been published by Sound Wisdom this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-17 with Business & Economics categories.
The essential guidebook on how to make your marketing and advertising more profitable—faster. You already have a great product or service—how do you build a narrative around it that speaks to your customers’ attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to: Create a winning personality for your ads Incentivize people to buy without using sensationalism or empty rhetoric Strategically incorporate visual design elements into ads Harness the power of coupon advertising, product sampling, and direct-mail marketing Run test campaigns to make smarter decisions about your advertising dollars Known as the “father of modern advertising techniques,” Claude C. Hopkins transformed the marketing industry when he published Scientific Advertising, which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, Scientific Advertising provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies. Increase your company’s bottom line, stop wasting time and losing money on advertising focused merely on brand awareness or entertainment, and start leveraging salesmanship in advertising to boost sales and attract new customers.
Television S Classic Commercials
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Author : Lincoln Diamant
language : en
Publisher: Hastings House Book Publishers
Release Date : 1971
Television S Classic Commercials written by Lincoln Diamant and has been published by Hastings House Book Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Business & Economics categories.
Hey Whipple Squeeze This
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Author : Luke Sullivan
language : en
Publisher: John Wiley & Sons
Release Date : 2012-02-13
Hey Whipple Squeeze This written by Luke Sullivan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-13 with Business & Economics categories.
The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads. Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising—and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman.
Classic Commercials
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Author : Salmon
language : en
Publisher:
Release Date : 2011-08-01
Classic Commercials written by Salmon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-01 with categories.