Clothing Race And Consumer Decision Making
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Clothing Race And Consumer Decision Making
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Author : Alan R. Andreasen
language : en
Publisher: Marketing Classics Press
Release Date : 2011-08-15
Clothing Race And Consumer Decision Making written by Alan R. Andreasen and has been published by Marketing Classics Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-15 with Business & Economics categories.
Walking Mannequins
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Author : Joya Misra
language : en
Publisher: Univ of California Press
Release Date : 2022-02-01
Walking Mannequins written by Joya Misra and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-01 with Social Science categories.
In malls across the United States, clothing retail workers navigate low wages and unpredictable schedules. Despite these problems, they devote time and money to mirror the sleek mannequins stylishly adorned with the latest merchandise. Bringing workers' voices to the fore, sociologists Joya Misra and Kyla Walters demonstrate how employers reproduce gendered and racist "beauty" standards by regulating workers' size and look. Interactions with customers, coworkers, and managers further reinforce racial hierarchies. New surveillance technologies also lead to ineffective corporate decision-making based on flawed data. By focusing on the interaction of race, gender, and surveillance, Walking Mannequins sheds important new light on the dynamics of retail work in the twenty-first century.
Proceedings Of The 1998 Multicultural Marketing Conference
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Author : Jean-Charles Chebat
language : en
Publisher: Springer
Release Date : 2015-05-19
Proceedings Of The 1998 Multicultural Marketing Conference written by Jean-Charles Chebat and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-19 with Business & Economics categories.
This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Minority Marketing Research Perspectives For The 1990s
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Author : Robert L. King
language : en
Publisher: Springer
Release Date : 2015-05-08
Minority Marketing Research Perspectives For The 1990s written by Robert L. King and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-08 with Business & Economics categories.
This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Minorities And Marketing
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Author : Frederick D. Sturdivant
language : en
Publisher: Marketing Classics Press
Release Date : 2011-08-15
Minorities And Marketing written by Frederick D. Sturdivant and has been published by Marketing Classics Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-15 with Business & Economics categories.
Consumer Behavior
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Author : Michael R. Solomon
language : en
Publisher:
Release Date : 2004
Consumer Behavior written by Michael R. Solomon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Art categories.
Fashion is a driving force that shapes the way we live--it influences apparel, hairstyles, art, food, cosmetics, cars, music, toys, furniture, and many other aspects of our daily lives that we often take for granted. Fashion is a major component of popular culture--one that is everchanging. With a solid base in social science, and in economic and marketing research, "Consumer Behavior: In Fashion" provides a comprehensive analysis of today's fashion consumer. Up-to-date, thought-provoking information is presented in an engaging everyday context that helps students, business people and scholars understand how fashion shapes the everyday world of consumers. Among other special features, this comprehensive text: Starts each chapter with a consumer scenario used to analyze concepts covered in the chapter Relates consumer behavior concepts specifically to fashion products and processes Integrates the rapidly-evolving domain of fashion e-commerce Uses numerous fashion ads to explore how fashion companies attempt to communicate with their markets Includes both a marketing and consumer approach to the business of fashion Highlights both good and bad aspects of fashion marketing and offers a chapter on consumer and business ethics, social responsibility, and environmental issues Includes a chapter on consumer protection by business, government, and independent agencies
The Effect Of Race On The Financial Asset Position Of Black Consumers
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Author : Claudette Lendora Smith
language : en
Publisher:
Release Date : 1983
The Effect Of Race On The Financial Asset Position Of Black Consumers written by Claudette Lendora Smith and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with African American consumers categories.
Dissertation Abstracts International
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Author :
language : en
Publisher:
Release Date : 2008
Dissertation Abstracts International written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Dissertations, Academic categories.
Proceedings Annual Conference Of The American Council On Consumer Interests
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Author : American Council on Consumer Interests. Conference
language : en
Publisher:
Release Date : 1993
Proceedings Annual Conference Of The American Council On Consumer Interests written by American Council on Consumer Interests. Conference and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Consumer education categories.
Pioneering New Perspectives In The Fashion Industry
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Author : Elaine L Ritch
language : en
Publisher: Emerald Group Publishing
Release Date : 2023-05-18
Pioneering New Perspectives In The Fashion Industry written by Elaine L Ritch and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-18 with Business & Economics categories.
Tailored for fashion students and equally relevant for fashion professionals, Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation presents a ground-breaking, comprehensive and cutting-edge analysis of the challenges and opportunities reshaping the global fashion industry.