Collaborative Destination Marketing Through Trade Shows A Study Of Kerala Travel Mart
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Collaborative Destination Marketing Through Trade Shows A Study Of Kerala Travel Mart
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Author : Dr. Shobha Menon Dr. Manoj Edward
language : en
Publisher: Archers & Elevators Publishing House
Release Date :
Collaborative Destination Marketing Through Trade Shows A Study Of Kerala Travel Mart written by Dr. Shobha Menon Dr. Manoj Edward and has been published by Archers & Elevators Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.
Tourism Marketing
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Author : Alan Fyall
language : en
Publisher: Channel View Publications
Release Date : 2005
Tourism Marketing written by Alan Fyall and has been published by Channel View Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter- organisational collaboration.
Tourism Destination Marketing
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Author : Youcheng Wang
language : en
Publisher: Cab International
Release Date : 2015-07-30
Tourism Destination Marketing written by Youcheng Wang and has been published by Cab International this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-30 with Business & Economics categories.
Destination marketing requires businesses in a geographically limited area to work together to create greater levels of awareness of the destination. This book provides a holistic and systematic view of the collaborative strategies and processes with a focus on capacity and competence building for tourism organizations and destinations within an increasingly competitive marketing context. This book introduces the concept of collaboration and strategic networks as a destination marketing strategy. The book also provides valuable insights and guidelines into the process of strategic networking, while evidence from case studies has been integrated to support and enhance the strategies proposed. The book's systematic approach of combining theoretical/conceptual framework with practical industry implications makes the concepts easy to understand and implement in the business world.
Destination Marketing
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Author : Steven Pike
language : en
Publisher: Routledge
Release Date : 2012-08-06
Destination Marketing written by Steven Pike and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-06 with Business & Economics categories.
The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world’s visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers. Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing Organisations (DMOs), and are: 1. Profitable customer relationships; 2. Enhancing stakeholder relationships; 3. Cross-functional processes; 4. Stimulating purposeful dialogue with customers; and 5. Generating message synergy The author seeks to provide a rationale for DMOs; to develop a structure, roles and goals of DMOs; to examine the key challenges and constraints facing DMOs; to impart a destination branding process; to develop a philosophy of integrated marketing communications; to lead the emergence of visitor and stakeholder relationship management; and to set forth options for performance measurement.
Annual Report
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Author : India. Ministry of Tourism
language : en
Publisher:
Release Date : 2006
Annual Report written by India. Ministry of Tourism and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Tourism categories.
Documentation Update 15 June 2002
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Author :
language : en
Publisher: EQUATIONS
Release Date :
Documentation Update 15 June 2002 written by and has been published by EQUATIONS this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Destination Branding
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Author : Nigel Morgan
language : en
Publisher: Routledge
Release Date : 2007-06-07
Destination Branding written by Nigel Morgan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-07 with Business & Economics categories.
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
The Indian Outbound Travel Market
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Author : World Tourism Organization
language : en
Publisher:
Release Date : 2009
The Indian Outbound Travel Market written by World Tourism Organization and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Advertising categories.
Bulletin Of The Atomic Scientists
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Author :
language : en
Publisher:
Release Date : 1970-06
Bulletin Of The Atomic Scientists written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970-06 with categories.
The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Branding India
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Author : Amitabh Kant
language : en
Publisher: Harpercollins
Release Date : 2009-05-07
Branding India written by Amitabh Kant and has been published by Harpercollins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-07 with Travel categories.
How Do You Bring A Magnificently Diverse Country-With Twenty-Eight States, Seven Union Territories, Eighteen Official Languages And 1.12 Billion People-Under One Brand? In What Was A Complex And Massive Exercise, This Is Exactly What The Author, Amitabh Kant, Former Joint Secretary In The Ministry F Tourism, And His Colleagues Cutting Across Various Government Departments Achieved As They Put India On The World Tourism Map With Their 'Incredible India' Campaign.