Colonial Advertising Commodity Racism
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Colonial Advertising Commodity Racism
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Author : Wulf D. Hund
language : en
Publisher: LIT Verlag Münster
Release Date : 2013
Colonial Advertising Commodity Racism written by Wulf D. Hund and has been published by LIT Verlag Münster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Social Science categories.
Colonial Advertising & Commodity Racism is the latest volume in LIT Verlag's series Racism Analysis - Series B: Yearbooks. This series explores racial discrimination in all its varying historical, ideological, and cultural patterns. It examines the invention of race and the dimensions of modern racism, and it inquires into racism avant la lettre. Racism Analysis brings together scholars from various disciplines and schools of thought, with the key aim of contributing to the conceptualization of racism and to identify the practices of dehumanization that are intrinsic to it. The contents of Colonial Advertising & Commodity Racism include: Advertising White Supremacy: Capitalism, Colonialism, and Commodity Racism * Come and Join the Freedom-Lovers: Race, Appropriation, and Resistance in Advertising * Buffalo Bill's Wild West: The Racialization of the Cosmopolitan Imagination * Fun Without Vulgarity? Commodity Racism and the Promotion of Blackface Fantasies * From Oecumene to Trademark: The Symbolism of the Moor in the Occident * Bittersweet Temptations: Race and the Advertising of Cocoa * The German Alternative: Nationalism and Racism in Afri-Cola. (Series: Racism Analysis - Series B: Yearbooks - Vol. 4)
Racist Trademarks
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Author : Malte Hinrichsen
language : en
Publisher: LIT Verlag Münster
Release Date : 2012
Racist Trademarks written by Malte Hinrichsen and has been published by LIT Verlag Münster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Since the beginning of commodity culture, products have been marketed with images reflecting racist concepts of otherness. Using the prominent examples of three companies - Uncle Ben's, Sarotti, and Banania - this book examines how racist trademark figures were established in the U.S., Germany, and France, and built on nation-specific processes of racial stereotyping. While it finds that the three figures mirror their national histories of slavery, Orientalism, and colonialism, the book reveals that their paths through popular culture also followed strikingly similar patterns. Conceived in an era of overt racism, each symbol was challenged by social movements over the course of the 20th century and became increasingly marginalized in promotional activities. In the early 2000s, however, all three figures were relaunched with supposedly new makeovers, hitting once again at the heart of commodity culture and illustrating the subtle prevalence of racist stereotypes. (Series: Racism Analysis - Series A: Studies - Vol. 3)
Advertising Empire
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Author : David Ciarlo
language : en
Publisher: Harvard University Press
Release Date : 2011-01-03
Advertising Empire written by David Ciarlo and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-03 with History categories.
David Ciarlo offers an innovative visual history of each of these transformations. Tracing commercial imagery across different products and media, Ciarlo shows how and why the "African native" had emerged by 1900 to become a familiar figure in the German landscape, selling everything from soap to shirts to coffee. The racialization of black figures, first associated with the American minstrel shows that toured Germany, found ever greater purchase in German advertising up to and after 1905, when Germany waged war against the Herero in Southwest Africa. The new reach of advertising not only expanded the domestic audience for German colonialism, but transformed colonialism's political and cultural meaning as well as, by infusing it with a simplified racial cast.
Imperial Leather
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Author : Anne Mcclintock
language : en
Publisher: Routledge
Release Date : 2013-10-01
Imperial Leather written by Anne Mcclintock and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-01 with Art categories.
Imperial Leather chronicles the dangerous liaisons between gender, race and class that shaped British imperialism and its bloody dismantling. Spanning the century between Victorian Britain and the current struggle for power in South Africa, the book takes up the complex relationships between race and sexuality, fetishism and money, gender and violence, domesticity and the imperial market, and the gendering of nationalism within the zones of imperial and anti-imperial power.
Marx And Haiti
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Author : Wulf D. Hund
language : en
Publisher: LIT Verlag Münster
Release Date :
Marx And Haiti written by Wulf D. Hund and has been published by LIT Verlag Münster this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Although modern racism was fully developed by their time, Marx (and Engels) did not engage in a theoretical discussion of its essential features. This analytical silence is investigated in the chapter Marx and Haiti: Notes on a Blank Space. At the same time, the chapters of this volume demonstrate that and why the principles of a historical materialist analysis of society present links for a critical theory of racism. In the chapter Dehumanization and Social Death: Fundamentals of Racism, this is shown concerning the various historical shapes of racisms caused by different forms of class relations. The chapter Racismflq: Birth of a Concept connects the conceptual history of racism with the socio-historical conflicts of differently affected social groups. Finally, the chapter A Historical Materialist Theory of Racism: Introduction addresses basic elements of a Marxist analysis of racism. It elucidates the necessity of a theoretical conjunction of classist and racist discrimination as well as the historical differentiation of racisms.
Medical Missionaries And Colonial Knowledge In West Africa And Europe 1885 1914
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Author : Linda Maria Ratschiller Nasim
language : en
Publisher: Springer Nature
Release Date : 2023-11-02
Medical Missionaries And Colonial Knowledge In West Africa And Europe 1885 1914 written by Linda Maria Ratschiller Nasim and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-02 with History categories.
This open access book offers an entangled history of hygiene by showing how knowledge of purity, health and cleanliness was shaped by evangelical medical missionaries and their encounters with people in West Africa. By tracing the interactions and negotiations of six Basel Mission doctors, who practised on the Gold Coast and in Cameroon from 1885 to 1914, the author demonstrates how notions of religious purity, scientific health and colonial cleanliness came together in the making of hygiene during the age of High Imperialism. The heyday of evangelical medical missions abroad coincided with the emergence of tropical medicine as a scientific discipline during what became known as the Scramble for Africa. This book reveals that these projects were intertwined and that hygiene played an important role in all three of them. While most historians have examined modern hygiene as a European, bourgeois and scientific phenomenon, the author highlights both the colonial and the religious fabric of hygiene, which continues to shape our understanding of purity, health and cleanliness to this day.
Selling Britishness
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Author : Felicity Barnes
language : en
Publisher: McGill-Queen's Press - MQUP
Release Date : 2022-07-26
Selling Britishness written by Felicity Barnes and has been published by McGill-Queen's Press - MQUP this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-26 with History categories.
From the 1920s until the outbreak of the Second World War, Australia, Canada, and New Zealand filled British shop windows, newspaper columns, and cinema screens with “British to the core” Canadian apples, “British to the backbone” New Zealand lamb, and “All British” Australian butter. In remarkable yet forgotten advertising campaigns, prime ministers, touring cricketers, “lady demonstrators,” and even boxing kangaroos were pressed into service to sell more Dominion produce to British shoppers. But as they sold apples and butter, these campaigns also sold a Dominion-styled British identity. Selling Britishness explores the role of commodity marketing in creating Britishness. Dominion settlers considered themselves British and marketed their commodities accordingly. Meanwhile, ambitious Dominion advertising agencies set up shop in London to bring British goods, like Ovaltine, back to the dominions and persuade their fellow citizens to buy British. Conventionally nationalist narratives have posited the growth of independent national identities during the interwar period, though some have suggested imperial sentiment endured. Felicity Barnes takes a new approach, arguing that far from shaking off or relying on any lasting sense of Britishness, Dominion marketing produced it. Selling Britishness shows that when constructing Britishness, advertisers employed imperial hierarchies of race, class, and gender. Consumption worked to bolster colonialism, and advertising extended imperial power into the everyday. Drawing on extensive new archives, Selling Britishness explores a shared British identity constructed by marketers and advertisers during advertising’s golden age.
Consuming Whiteness
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Author : Stefanie Affeldt
language : en
Publisher: LIT Verlag Münster
Release Date : 2014
Consuming Whiteness written by Stefanie Affeldt and has been published by LIT Verlag Münster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Social Science categories.
The "White Australia Policy" - the country's historical policy that favored immigration to Australia from various European countries, especially Britain - has largely been discussed with regard only to its political-ideological perspective. No account was taken of the central problem of racist societalization, i.e. the everyday production and reproduction of race as a social relation (doing race) supported by broad sections of the population. This comprehensive study of Australian racism and the historical "white sugar" campaign shows that the latter was only able to achieve success because it was embedded in a widespread white Australia culture that found expression in all spheres of life. (Series: Racism Analysis - Series A: Studies - Vol. 4) [Subject: Social History, Australian Studies]
Consumer Culture
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Author : Celia Lury
language : en
Publisher: Rutgers University Press
Release Date : 1996
Consumer Culture written by Celia Lury and has been published by Rutgers University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
Lury weaves unique arguments over the expansive nature of consumption, including explanations as to how poorer segments of society do in fact contribute to consumer culture and how a commodity moves beyond its function and assumes a cultural and symbolic meaning. Not only does the author explore the way an individual's position in social groups structured by class, gender, race, and age affects the nature of his or her participation in consumer culture, but also how this culture itself is instrumental in the defining of social and political groups and the forming of an individual's self-identity.
Cultures Of Silence
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Author : Luísa Santos
language : en
Publisher: Taylor & Francis
Release Date : 2022-12-30
Cultures Of Silence written by Luísa Santos and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-30 with Art categories.
This book investigates the notion of silence as both an oppressing instrument and a powerful tool of resistance under the lenses and practices of cultural production. Taking a transdisciplinary and transcultural approach to the study of creative and cultural practices, the chapters ask how cultural production is dealing with surges of oppressive regimes, censorship, and fake news, and which cultural processes are implied in silencing as well in giving voice to, in erasing, and in producing small and grand narratives. The book reaches beyond dominant instrumental views of contemporary cultural practice to understand culture not only as an expedient to conduct social policy but also as a diagnostic tool and a vernacular space of giving voice to the many small narratives that make the world we live in. Offering an introduction to an underrepresented area of cultural studies, this truly interdisciplinary volume will be of interest to scholars of cultural studies, cultural history, media studies, politics, visual studies, communication studies, history, and literature.