Racist Trademarks
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Racist Trademarks
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Author : Malte Hinrichsen
language : en
Publisher: LIT Verlag Münster
Release Date : 2012
Racist Trademarks written by Malte Hinrichsen and has been published by LIT Verlag Münster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Advertising categories.
Since the beginning of commodity culture, products have been marketed with images reflecting racist concepts of otherness. Using the prominent examples of three companies - Uncle Ben's, Sarotti, and Banania - this book examines how racist trademark figures were established in the U.S., Germany, and France, and built on nation-specific processes of racial stereotyping. While it finds that the three figures mirror their national histories of slavery, Orientalism, and colonialism, the book reveals that their paths through popular culture also followed strikingly similar patterns. Conceived in an era of overt racism, each symbol was challenged by social movements over the course of the 20th century and became increasingly marginalized in promotional activities. In the early 2000s, however, all three figures were relaunched with supposedly new makeovers, hitting once again at the heart of commodity culture and illustrating the subtle prevalence of racist stereotypes. (Series: Racism Analysis - Series A: Studies - Vol. 3)
The Color Of Creatorship
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Author : Anjali Vats
language : en
Publisher: Stanford University Press
Release Date : 2020-09-29
The Color Of Creatorship written by Anjali Vats and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-29 with Law categories.
The Color of Creatorship examines how copyright, trademark, and patent discourses work together to form American ideals around race, citizenship, and property. Working through key moments in intellectual property history since 1790, Anjali Vats reveals that even as they have seemingly evolved, American understandings of who is a creator and who is an infringer have remained remarkably racially conservative and consistent over time. Vats examines archival, legal, political, and popular culture texts to demonstrate how intellectual properties developed alongside definitions of the "good citizen," "bad citizen," and intellectual labor in racialized ways. Offering readers a theory of critical race intellectual property, Vats historicizes the figure of the citizen-creator, the white male maker who was incorporated into the national ideology as a key contributor to the nation's moral and economic development. She also traces the emergence of racial panics around infringement, arguing that the post-racial creator exists in opposition to the figure of the hyper-racial infringer, a national enemy who is the opposite of the hardworking, innovative American creator. The Color of Creatorship contributes to a rapidly-developing conversation in critical race intellectual property. Vats argues that once anti-racist activists grapple with the underlying racial structures of intellectual property law, they can better advocate for strategies that resist the underlying drivers of racially disparate copyright, patent, and trademark policy.
Colonial Advertising Commodity Racism
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Author : Wulf D. Hund
language : en
Publisher: LIT Verlag Münster
Release Date : 2013
Colonial Advertising Commodity Racism written by Wulf D. Hund and has been published by LIT Verlag Münster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Colonial Advertising & Commodity Racism is the latest volume in LIT Verlag's series Racism Analysis - Series B: Yearbooks. This series explores racial discrimination in all its varying historical, ideological, and cultural patterns. It examines the invention of race and the dimensions of modern racism, and it inquires into racism avant la lettre. Racism Analysis brings together scholars from various disciplines and schools of thought, with the key aim of contributing to the conceptualization of racism and to identify the practices of dehumanization that are intrinsic to it. The contents of Colonial Advertising & Commodity Racism include: Advertising White Supremacy: Capitalism, Colonialism, and Commodity Racism * Come and Join the Freedom-Lovers: Race, Appropriation, and Resistance in Advertising * Buffalo Bill's Wild West: The Racialization of the Cosmopolitan Imagination * Fun Without Vulgarity? Commodity Racism and the Promotion of Blackface Fantasies * From Oecumene to Trademark: The Symbolism of the Moor in the Occident * Bittersweet Temptations: Race and the Advertising of Cocoa * The German Alternative: Nationalism and Racism in Afri-Cola. (Series: Racism Analysis - Series B: Yearbooks - Vol. 4)
Trademark Made In America
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Author : Mary Morris
language : en
Publisher:
Release Date : 2020-09-25
Trademark Made In America written by Mary Morris and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-25 with categories.
African Americans, it's past time to wake up. e three-hundred-year curse has been broken. The door to the cell that has held you hostage is unlocked. Even though the door is still closed, it's not locked! It is time to push the door open and step out to your freedom. It requires an eff ort. It will not be opened for you. It is past time for you to love yourself and your heritage and no longer allow yourself to be denied whatever your heart's desire. Learn your history. Learn it for yourself. Then teach it to your children and their children. Let the truth be told from generations to generations to all, just like our ancestors passed the legends down from generations to generations. Know that our ancestors were the origin of creation/civilization here in this earth realm. Know that our heritage and history were stripped from us by design. We all have suffered from post-traumatic slave syndrome that was pasted down from our slave ancestors; understand that no one escaped from it. e curse of slavery has had a boomerang effect on whites and other cultures all over the world called "racism." It's past time to understand why we do the things we do. We need to break the consistency that is not a benefit to our lives and the future generations to come. Understand we, as a people, we're divided by design. It's time for our people to unite. Understand that it is only through uniting the African Americans here in these United States today that we can cause a change that will affect people of color all over the world, including the motherland Africa. It is the vices of racism, hatred, lies, and deception that keep the world in bondage. Understand that there has been a shift from ole-school slavery to modern-day slavery. Our objective is to recognize it and no longer allow it to enslave us. Freedom starts with freeing the psyche first. Allow truth to set your mind free.
Diversity In Intellectual Property
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Author : Irene Calboli
language : en
Publisher: Cambridge University Press
Release Date : 2015-05-28
Diversity In Intellectual Property written by Irene Calboli and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-28 with Law categories.
Leading scholars address the interface between intellectual property and diversity with respect to culture, religion, race, and gender.
Research Handbook On The Law And Economics Of Trademark Law
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Author : Glynn S. Lunney Jr.
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-12-11
Research Handbook On The Law And Economics Of Trademark Law written by Glynn S. Lunney Jr. and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-11 with Law categories.
This discerning and detailed Research Handbook examines the law of trademarks, unfair competition, and dilution from a variety of law and economics perspectives. With a comprehensive exploration of trademarks and trademark law, it provides an excellent illustration of the analytical diversity that the law and economics approach can bring to legal issues.
Trademark Hog
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Author : Philip Martin McCaulay
language : en
Publisher: Independently Published
Release Date : 2022-02-17
Trademark Hog written by Philip Martin McCaulay and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-17 with categories.
Philip Martin McCaulay went viral globally in July 2020 when the Washington Football Team announced they were changing their controversial name. He had dozens of trademarks for potential replacement names that he had registered five years earlier in 2015 such as Washington Americans, Washington Veterans, Washington Red-tailed Hawks, Washington Pandas, and Washington Football Club. In 2015, the NFL sent him a letter notifying him that they were aware of his trademark activity, and they would allow it, but they were keeping an eye on him. In 2015, the Washington football team issued a statement that read, "We have no concerns related to Mr. McCaulay's actions. They will have no impact on the Washington Redskins and its organization." Lawsuits trying to get the team's trademarks revoked for being disparaging to Native Americans had been going on for decades. In November 2015, the Washington football team's attorneys filed a court brief stating that their name was no more offensive than other trademarked names, MIDGET MAN condoms and inflatable life-sized dolls used in sexual activity; BOOTY CALL adult sexual stimulation aids, namely, vibrators and massage devices; and BIG TITTY BLEND coffee. The team's argument was successful. They were allowed to keep their trademarks. Five years later, following the murder of George Floyd in May 2020, companies started changing their racist branding and packaging. A group of investors put pressure on the football team sponsors, FedEx asked that their name be removed from the stadium unless the name was changed, and Nike removed the team's products. Before the team announced they were changing the name in July 2020, McCaulay offered in writing to let the team have his trademarks for free to help facilitate their rebranding. He gave interviews with reporters around the world nonstop for the next week. He used his platform to state that the time is now to change the name, Native people are not mascots. Some people were upset with his trademarking activity and made threats. He hired sports attorney Darren Heitner who deflected the threats. The team rebranded as the "Washington Football Team". Then in June 2021, the United States Patent and Trademark Office (USPTO) found the that the name "Washington Football Team" was confusingly similar to McCaulay's registered trademark for "Washington Football Club. McCaulay was able to register trademarks for the fans' first choice for a name, "Washington Wolves", but the team rebranded as the "Washington Commanders".
African American Culture And Legal Discourse
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Author : R. Schur
language : en
Publisher: Springer
Release Date : 2009-12-07
African American Culture And Legal Discourse written by R. Schur and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-07 with Literary Criticism categories.
This work examines the experiences of African Americans under the law and how African American culture has fostered a rich tradition of legal criticism. Moving between novels, music, and visual culture, the essays present race as a significant factor within legal discourse. Essays examine rights and sovereignty, violence and the law, and cultural ownership through the lens of African American culture. The volume argues that law must understand the effects of particular decisions and doctrines on African American life and culture and explores the ways in which African American cultural production has been largely centered on a critique of law.
Founding A Global Human Rights Culture For Trade Marks
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Author : Genevieve Wilkinson
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-08-14
Founding A Global Human Rights Culture For Trade Marks written by Genevieve Wilkinson and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-14 with Political Science categories.
This ground-breaking book demonstrates that states are not attentive enough to the serious human rights implications of trade mark protection. Important rights to freedom of expression, health, life, benefits from science and culture, privacy, a fair trial and protection from discrimination and hate speech are often insufficiently addressed.
Sport Marketing
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Author : Bernard James Mullin
language : en
Publisher: Human Kinetics
Release Date : 2007
Sport Marketing written by Bernard James Mullin and has been published by Human Kinetics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Sports categories.
This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.