Comment Attaquer Les March S Internationaux De Biens D Quipement
DOWNLOAD
Download Comment Attaquer Les March S Internationaux De Biens D Quipement PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Comment Attaquer Les March S Internationaux De Biens D Quipement book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Comment Attaquer Les March S Internationaux De Biens D Quipement
DOWNLOAD
Author : Alain Némarq
language : fr
Publisher: FeniXX
Release Date : 1980-12-31T23:00:00+01:00
Comment Attaquer Les March S Internationaux De Biens D Quipement written by Alain Némarq and has been published by FeniXX this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980-12-31T23:00:00+01:00 with Business & Economics categories.
Professeur-assistant au Département Marketing du CESA (HEC, ISA, CFC) Alain NEMARQ a, depuis de nombreuses années, mis au service des entreprises de biens industriels, à travers une activité de Conseil, les principes et les techniques qu'il enseigne. C'est ainsi qu'il a pu contribuer à l'attaque, aussi bien du marché national que du marché international, par de nombreuses firmes de biens d'équipement françaises et étrangères ; ce qui lui a permis d'étudier les conditions d'adaptation à ce secteur des méthodes de commercialisation modernes, et de constater les freins psychologiques et les erreurs de jugement qui handicapent le plus fréquemment les firmes productrices de ce type de produits dans leur action commerciale internationale. Cet ouvrage donne à l'auteur la possibilité d'exposer ses méthodes, de dénoncer et de mettre en lumière les obstacles que rencontre l'application de celles-ci par les firmes de biens d'équipement.
Strategy And Management Of Industrial Brands
DOWNLOAD
Author : Philippe Malaval
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Strategy And Management Of Industrial Brands written by Philippe Malaval and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business companies, as well as new concepts such as brand `printability', `visibility', and `purchaseability'. Five major brand categories are dealt with in separate chapters: -entering goods brands; -intermediary equipment goods brands; -equipment goods brands; -business-to-business service brands; and -industrial distributor brands. From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? An analysis of 1,500 industrial brands as well as 40 case studies are included in this book. These brands are used in both the industrial (automotive, building, aeronautics, IT, etc.) and consumer sectors (clothing, electronics, food packaging, telecommunications, etc.). This book has been written for professors and students of universities and business schools, as well as managers and people working in industry or the service sector.
G Ographie Des Changes Internationaux
DOWNLOAD
Author : André Garcia
language : fr
Publisher: FeniXX
Release Date : 1981-12-31T23:00:00+01:00
G Ographie Des Changes Internationaux written by André Garcia and has been published by FeniXX this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981-12-31T23:00:00+01:00 with Political Science categories.
Cet ouvrage est une réédition numérique d’un livre paru au XXe siècle, désormais indisponible dans son format d’origine.
La Fiabilit Humaine Dans L Entreprise
DOWNLOAD
Author : Jean-Louis Nicolet
language : fr
Publisher: FeniXX
Release Date : 1984-12-31T23:00:00+01:00
La Fiabilit Humaine Dans L Entreprise written by Jean-Louis Nicolet and has been published by FeniXX this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984-12-31T23:00:00+01:00 with Business & Economics categories.
Jean-Louis Nicolet, ingénieur chimiste, licencié ès sciences, est directeur à Euréquip. Il a participé, pendant cinq ans, au démarrage des usines du Commissariat à l'énergie atomique à Pierrelatte. Entré comme ingénieur conseil à Euréquip, il est confronté aux problèmes des entreprises dans les domaines, entre autres, de la production, de l'entretien, de l'informatique, du personnel. Depuis 1976, il conduit, notamment, de nombreuses études et interventions dans le secteur du nucléaire. Jean Celier, ingénieur de l'École navale, officier marine dans les forces sous-marines, exerce, en particulier, les fonctions de responsable du système missiles balistiques à bord de sous-marins ; il est également commandant de sous-marin. En 1979, il rejoint Euréquip et l'équipe de Jean Louis Nicolet, en qualité d'ingénieur expert.
Le Moci
DOWNLOAD
Author :
language : fr
Publisher:
Release Date : 1988-07
Le Moci written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988-07 with France categories.
International Business Review
DOWNLOAD
Author :
language : en
Publisher:
Release Date : 1993
International Business Review written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with categories.
Changes Internationaux De Biens D Quipement Capacit D Absorption Et R Le De L Tat Dans Le D Veloppement Conomique
DOWNLOAD
Author : Wooseok Ok
language : fr
Publisher:
Release Date : 2001
Changes Internationaux De Biens D Quipement Capacit D Absorption Et R Le De L Tat Dans Le D Veloppement Conomique written by Wooseok Ok and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with categories.
Bibliographie Der Wirtschaftswissenschaften
DOWNLOAD
Author :
language : en
Publisher:
Release Date : 1982
Bibliographie Der Wirtschaftswissenschaften written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Classification categories.
Strat Gie Et Gestion De La Marque Industrielle Produits Et Services Business To Business
DOWNLOAD
Author : Philippe Malaval
language : fr
Publisher: FeniXX
Release Date : 1998-01-01T00:00:00+01:00
Strat Gie Et Gestion De La Marque Industrielle Produits Et Services Business To Business written by Philippe Malaval and has been published by FeniXX this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-01-01T00:00:00+01:00 with Business & Economics categories.
À partir de cinq grandes catégories de marques (biens incorporables, biens d'équipements, etc.), explique la création et la protection de la marque, l'élaboration d'une identité visuelle, sa gestion internationale. Plus de 1.500 marques industrielles sont utilisées en illustration ainsi que 40 cas de marques réelles et actuelles. « Copyright Electre »
Livres Hebdo
DOWNLOAD
Author :
language : fr
Publisher:
Release Date : 2005
Livres Hebdo written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with France categories.