Comment Cr Er Une Marque Impactante Guide Pour D Butant
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Comment Cr Er Une Marque Impactante Guide Pour D Butant
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Author : EcomDynamite
language : fr
Publisher: EcomDynamite
Release Date :
Comment Cr Er Une Marque Impactante Guide Pour D Butant written by EcomDynamite and has been published by EcomDynamite this book supported file pdf, txt, epub, kindle and other format this book has been release on with Computers categories.
Si vous êtes dans le domaine du marketing, vous avez peut-être remarqué que beaucoup de choses au sujet de l'image de marque ont changé au cours de la dernière décennie. La façon dont vous construisez l’identité de votre entreprise n'est plus seulement une question de mise en œuvre de placements publicitaires intelligents, créatifs et opportuns. Prenons par exemple la première étape de la méthodologie du marketing : être trouvé par des clients potentiels. De nos jours, une entreprise est l'un des huit milliards de résultats d'un moteur de recherche. Et si elle ne figure pas sur la première page, elle est pratiquement condamnée. L'enseigne super sympa d'un bâtiment n'est qu'un des milliers d'indices visuels qui bombardent chaque jour les passants surstimulés. Et le cadeau promotionnel qui suscitait autrefois la convoitise des participants ? Maintenant, il ne ressemble plus qu'à une bannière publicitaire. Faire en sorte qu'une marque se distingue et paraisse digne de confiance au bon public n'est pas une mince affaire. Gérer avec succès votre marque à l'ère de l'inbound Marketing ne consiste pas seulement à relier toutes les phases de l'entonnoir marketing et à créer du contenu qui attire et convertit les prospects. Il s'agit de faire tout cela, mais avec du piquant ! C'est une tâche délicate, car l'image de marque englobe tout ce que vous faites qui contribue aux opinions et aux sentiments de vos clients à l'égard de votre entreprise. Ce livre vous montrera comment faire pour créer des marques efficaces et reconnaissables à l'ère du numérique.
Feature And Narrative Storytelling For Multimedia Journalists
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Author : Duy Linh Tu
language : en
Publisher: CRC Press
Release Date : 2015-01-09
Feature And Narrative Storytelling For Multimedia Journalists written by Duy Linh Tu and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-09 with Language Arts & Disciplines categories.
Feature and Narrative Storytelling for Multimedia Journalists is the first text that truly focuses on the multimedia and documentary production techniques required by professional journalists. Video and audio production methods are covered in rich detail, but more importantly, various storytelling techniques are explored in depth. Likewise, author Duy Linh Tu tackles the latest topics in multimedia storytelling, including mobile reporting, producing, and publishing, while also offering best practices for using social media to help promote finished products. Whether you’re a student, a professional seeking new techniques, or simply looking to update your skills for the new digital newsroom, this book will provide you with the information and tools you need to succeed as a professional journalist. Integrated: The lessons in this book deftly combine traditional media production principles with storytelling craft. It is written with the perspective of modern professional journalists in mind. Practical: While rich with theory, this text is based on the real-world work of the author and several of his colleagues. It features Q&As with some of the best editors and video producers from top publications, including NPR, Vice, and Detroit Free Press, as well as profiles of leading video news organizations such as Frontline, Mediastorm, and Seattle Times. Proven: The author uses pedagogy from the world-renowned Columbia Journalism School as well as case studies from his own award-winning work. Interactive: The text is exercise- and drill-based, and the companion website provides multimedia examples and lesson files, as well as tutorials, case studies, and video interviews.
Neuromarketing In 7 Answers
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Author : Stefano Calicchio
language : en
Publisher: Stefano Calicchio
Release Date : 2020-05-30
Neuromarketing In 7 Answers written by Stefano Calicchio and has been published by Stefano Calicchio this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-30 with Business & Economics categories.
This book was created to give simple, practical and effective answers to the main questions concerning neuro-marketing and its related influences in the branch of neuroeconomics. The objective: to allow the reader a good understanding of the topic, using a text short enough to finish the reading taking advantage of the many moments of waiting and stalling of the day. Among the topics covered within it, it is possible to discover: - what neuromarketing is and how it is born; - how neuromarketing works and what levers it acts on; - what are the key elements of a neuromarketing campaign; - how to create a promotional message directed at the primitive brain; - how neuromarketing can be employed; - the basic rules of the discipline; - ethical and professional aspects of the use of neuromarketing. By reading the guide you can find the information you need to understand how neuromarketing works, what work is normally done by an expert in the field and what results can be achieved. All this is done through a 7-answer program designed to allow the reader to quickly acquire a good level of expertise on the subject, thus supporting effective conversations with suppliers and colleagues.
Ice Breakers
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Author : Tom “Big Al” Schreiter
language : en
Publisher: Fortune Network Publishing Inc.
Release Date : 2019-12-05
Ice Breakers written by Tom “Big Al” Schreiter and has been published by Fortune Network Publishing Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-05 with Business & Economics categories.
Want to get your MLM and network marketing prospects to beg you for a presentation by using Ice Breakers? You can turn any warm or cold prospect into a hot prospect, wanting to know all about your business. How? By learning how to effectively introduce your business into a social conversation with an easy, rejection-free sequence of just a few words. Prospects want what you have to offer, but they are afraid of someone selling them. However, prospects love to buy and join. So why not use socially acceptable word sequences that compel any prospect to literally beg you for a presentation? This book contains several effective formulas with many examples of each formula that you can use or modify. Once we know how the formulas work, we can create unlimited Ice Breakers on-demand to use and pass on to our downline. Your distributors will no longer be afraid of prospecting; instead, they will love prospecting. It is much more fun when we are in control. Distributors want to work hard, but just don't know what to say. Their opening random remarks ruin their chances and they suffer bad experiences. That experience trains them to avoid prospecting. But with trained words and phrases, everything changes. Quick and positive results. Prospecting is fun again. Enjoy learning how to prospect negative people, positive people, relatives, co-workers, strangers, leads, cold prospects ... anyone, by using fun Ice Breakers that even the prospects enjoy. Spend the entire week giving presentations, instead of spending the entire week looking for someone to talk to. And never again will you have to hear one of your distributors complain, "I just don't have anyone to talk to." Ice Breakers are the best way to energize your MLM and network marketing business. Order your copy now!
Advertising And New Media
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Author : Christina Spurgeon
language : en
Publisher: Routledge
Release Date : 2007-10-31
Advertising And New Media written by Christina Spurgeon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-31 with Language Arts & Disciplines categories.
This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China. Features include: evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove ‘Real Beauty’ and Axe/Lynx ‘Effect’ campaigns interviews with industry practitioners, providing first-hand insights on the impact of new media on advertising.
Active Listening Improve Your Ability To Listen And Lead First Edition French
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Author : Michael H. Hoppe
language : en
Publisher: Center for Creative Leadership
Release Date : 2018-08-02
Active Listening Improve Your Ability To Listen And Lead First Edition French written by Michael H. Hoppe and has been published by Center for Creative Leadership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-02 with Business & Economics categories.
Listening well is an essential component of good leadership. You can become a more effective listener and leader by learning the skills of active listening. Working relationships become more solid, based on trust, respect, and honesty. Active listening is a critical component of the tasks facing today's leaders.
The Luxury Strategy
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Author : Jean-Noël Kapferer
language : en
Publisher: Kogan Page Publishers
Release Date : 2012-09-03
The Luxury Strategy written by Jean-Noël Kapferer and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-03 with Business & Economics categories.
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
Sex In Advertising
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Author : Tom Reichert
language : en
Publisher: Routledge
Release Date : 2014-04-04
Sex In Advertising written by Tom Reichert and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-04 with Business & Economics categories.
A volume of scholarly research & viewpoints on how sexual appeals function in the current advertising environment. Offers answers as to why the use of sex is so prevalent. For scholars & students in advertising, media studies, mass comm, rhetoric.
Smart Retailing
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Author : Eleonora Pantano
language : en
Publisher: Springer
Release Date : 2019-03-04
Smart Retailing written by Eleonora Pantano and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-04 with Business & Economics categories.
By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ‘smart’ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.
Neuromarketing In Action
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Author : Patrick M Georges
language : en
Publisher: Kogan Page Publishers
Release Date : 2013-12-03
Neuromarketing In Action written by Patrick M Georges and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-03 with Business & Economics categories.
Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking on brain function and intelligence, and on the subconscious influences on consumer behaviour. Neuromarketing in Action then examines the ways in which marketing efficiency can be improved through the satisfaction of the customer's senses, emotions, memory and conscience and looks at the impact on current marketing activities such as selling methods, sensory marketing and product modification, and on future strategies like value innovation, sensory brands, increased interaction with social networks and permission marketing.