Neuromarketing In Action
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Neuromarketing In Action
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Author : Patrick M Georges
language : en
Publisher: Kogan Page Publishers
Release Date : 2013-12-03
Neuromarketing In Action written by Patrick M Georges and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-03 with Business & Economics categories.
Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking on brain function and intelligence, and on the subconscious influences on consumer behaviour. Neuromarketing in Action then examines the ways in which marketing efficiency can be improved through the satisfaction of the customer's senses, emotions, memory and conscience and looks at the impact on current marketing activities such as selling methods, sensory marketing and product modification, and on future strategies like value innovation, sensory brands, increased interaction with social networks and permission marketing.
Neuromarketing For Dummies
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Author : Stephen J. Genco
language : en
Publisher: John Wiley & Sons
Release Date : 2013-07-29
Neuromarketing For Dummies written by Stephen J. Genco and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-29 with Business & Economics categories.
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include: How neuromarketing works Insights from the latest neuromarketing research How to apply neuromarketing strategies to any level of advertising or marketing, on any budget Practical techniques to help your customers develop bonds with your products and services The ethics of neuromarketing Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.
Neurojumping
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Author : Oscar Barroso-huertas
language : en
Publisher:
Release Date : 2016-07-12
Neurojumping written by Oscar Barroso-huertas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-12 with categories.
A little bit conversation about this book.No nos llevemos a engaño... Todo gira en torno al dinero. A cómo conseguir que los objetivosde la Marca que nos contrata para crear y llevar a cabo su Estrategia de Marketing, con todo lo que eso conlleva, dado que el Marketing se integra y se funde, con el mismísimo DNA de toda empresa, aún cuando no son conscientes de ello y por muy grande o muy pequeña que esta sea.A menudo, el marketing se mezcla con nuestras vidas, hasta lo más profundo de nuestro cerebro. Cada producto que usamos, tiene una marca que lo identifica y que, a todos los efectos es,de una u otra forma, un impacto publicitario. Cada precio que pagamos, parte de un motivo,con una relación directa con la estrategia de marca para ese producto o servicio, el dónde, el cuándo y el cómo podemos llevar a cabo nuestra decisión de compra, vienen determinados, de la misma forma, por una planificación pormenorizada, que encuentra en los tiempos y en todas las pequeñas decisiones del día a día, un lugar para llegarnos directamente a nuestra mente y a nuestro corazón.Desde el momento que nos despertamos en la mañana, en nuestra cama marca X, miramos nuestro smartphone, marca Y, para mirar la hora o apagar el despertador, nos lavamos los dientes con marca Z, nos hacemos el desayuno, con café A, nos montamos en nuestro cocheB, para ir al trabajo, mientras nos alcanza la publicidad en radio, vallas, espectaculares, o más tarde, en el trabajo, la prensa o en el correo electrónico, o las redes sociales... -sin entrar en más detalles de todo lo que nos ocurre y pasa frente a nuestros sentidos, hasta la hora de dormir, de ese mismo día-, las marcas y la información sobre ellas nos llegan constantemente, a gran velocidad y desde todas las direcciones.
Neuromarketing
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Author : Leon Zurawicki
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-09-02
Neuromarketing written by Leon Zurawicki and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-02 with Business & Economics categories.
Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that consumers utilize mental accounting processes different from those assumed in marketers' logical inferences when it comes to time, problems with rating and choosing, and in post-purchase evaluation. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception. Strengthening the control over their own desires and the ability to navigate the maze of data are crucial skills consumers can gain to benefit themselves, marketers and the public. Understanding the mind of the consumer is the hardest task faced by business researchers. This book presents the first analytical perspective on the brain - and biometric studies which open a new frontier in market research.
Neuromarketing The Comprehensive Guide
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Author : Viruti Shivan
language : en
Publisher: Independently Published
Release Date : 2024-02-05
Neuromarketing The Comprehensive Guide written by Viruti Shivan and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-05 with Business & Economics categories.
"Neuromarketing: The Comprehensive Guide" is an essential resource for marketers, business professionals, and students looking to delve into the fascinating intersection of neuroscience and marketing. This book offers an in-depth exploration of how neuromarketing leverages our understanding of the brain to create more effective and impactful marketing strategies. From the psychological principles behind consumer decisions to cutting-edge neuroimaging techniques, this guide covers the full spectrum of neuromarketing applications. Readers will gain insights into how emotions, sensory experiences, and cognitive processes influence buying behavior. The book also examines ethical considerations, ensuring that marketing practices are both responsible and effective. Additionally, it provides practical tips and real-world examples of successful neuromarketing in action, guiding you to apply these strategies in your own business context. Please note that for copyright purposes, this book does not contain any images or illustrations. Instead, it focuses on providing comprehensive, text-based content that is both accessible and informative. Whether you're a marketing veteran or new to the field, "Neuromarketing: The Comprehensive Guide" is your key to unlocking the secrets of the consumer brain.
Le Neuromarketing En Action
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Author : Michel Badoc
language : en
Publisher:
Release Date : 2012
Le Neuromarketing En Action written by Michel Badoc and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business communication categories.
Présentation Comment marquer l'esprit et la mémoire du consommateur? Comment le faire réagir en fonction de telle ou telle couleur, telle ou telle forme, tel ou tel son, telle ou telle odeur? Comment cibler la partie de son cerveau qui décide et provoquer l'acte d'achat? Comment fidéliser vos clients et en conquérir de nouveaux? Les techniques modernes d'analyses neuromédicales (imagerie cérébrale, analyse de sécrétion d'hormones, simulateurs d'environnement et de stress, éthologie ...) ont révolutionné la connaissance du cerveau humain et permettent désormais d'appréhender ce qui plaît au consommateur. Mises en place au sein de grandes entreprises multinationales, les applications de ces techniques au marketing bouleversent les approches traditionnelles et offrent aux marques une formidable opportunité de fidélisation et de conquête clients. Patrick Georges, neurochirurgien, et Michel Badoc, professeur de marketing, ont associé leur expertise pour écrire cet ouvrage au fait des dernières avancées sur le sujet. Truffé d'exemples, il propose six étapes pour parler et vendre au cerveau et appliquer les techniques de neuromarketing à toutes les fonctions de l'entreprise. Au sommaire Le neuromarketing ou l'art de vendre au cerveau Vendre la stratégie et l'organisation marketing aux dirigeants et collaborateurs en s'adressant directement à leur intelligence La méthode neuromarketing Les perspectives pour aujourd'hui ... et demain.
The Neuro Consumer
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Author : Anne-Sophie Bayle-Tourtoulou
language : en
Publisher: Routledge
Release Date : 2020-04-24
The Neuro Consumer written by Anne-Sophie Bayle-Tourtoulou and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-24 with Business & Economics categories.
Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arguments of traditional communication and marketing practices and we are just starting to understand how organizations must adapt their strategies. This book explains the subconscious behavior of the "neuro-consumer" and shows how major international companies are using these findings to cast light on their own consumers’ behavior. Written in plain English for business and management readers with no scientific background, it focuses on: how to adapt marketing and communication to the subconscious and irrational behaviors of consumers; the direct influence of the primary senses (sight, hearing, smell, taste, touch) on purchasing decisions and the perception of communications by customers’ brains; implications for innovation, packaging, price, retail environments and advertising; the use of "nudges" and artifices to increase marketing and communication efficiency by making them neuro-compatible with the brain’s subconscious expectations; the influence of social media and communities on consumers’ decisions – when collective conscience is gradually replacing individual conscience and recommendation becomes more important than communication; and the ethical limits and considerations that organizations must heed when following these principles. Authored by two globally recognized leaders in business and neuroscience, this book is an essential companion to marketers and brand strategists interested in neuroscience and vital reading for any advanced student or researcher in this area.
Le Neuromarketing En Action
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Author : Patrick M. Georges
language : fr
Publisher: Editions Eyrolles
Release Date : 2012
Le Neuromarketing En Action written by Patrick M. Georges and has been published by Editions Eyrolles this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Marketing categories.
Les techniques modernes d'analyses neuromédicales (imagerie cérébrale, analyse de sécrétion d'hormones, simulateurs d'environnement et de stress, éthologie...) ont révolutionné la connaissance du cerveau humain et permettent désormais d'appréhender ce qui plaît au consommateur.
Neuromarketing Essentials
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Author : Peter Steidl
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-04-04
Neuromarketing Essentials written by Peter Steidl and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-04 with Consumers categories.
Get into the consumer's mind by exploring your own mind through a series of thought experiments.
Neuromarketing
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Author : Patrick Renvoise
language : en
Publisher: HarperCollins Leadership
Release Date : 2007-09-30
Neuromarketing written by Patrick Renvoise and has been published by HarperCollins Leadership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-30 with Business & Economics categories.
The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers. In Neuromarketing, Renvoisé and Morin will help you learn: The six stimuli that always trigger a response The four steps to align content and delivery of your message The six message building blocks to address the "old brain" The seven powerful impact boosters to set your delivery apart from the rest Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others.