Commercial Broadcasting Incorporating Broadcasting Business
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Commercial Broadcasting Incorporating Broadcasting Business
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Author :
language : en
Publisher:
Release Date : 1941
Commercial Broadcasting Incorporating Broadcasting Business written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1941 with categories.
Commercial Broadcasting Incorporating Broadcasting Business
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Author :
language : en
Publisher:
Release Date : 1943
Commercial Broadcasting Incorporating Broadcasting Business written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1943 with categories.
This Business Of Broadcasting
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Author : Leonard Mogel
language : en
Publisher: Leonard Mogel
Release Date : 2004
This Business Of Broadcasting written by Leonard Mogel and has been published by Leonard Mogel this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Broadcasting categories.
This guide provides industry background and career advice in a three-part arrangement. The first, on television, covers organizational structures within the networks and stations, programming, syndication, new technology, and the structures of cable television. The second part, on radio, focuses programming formats, advertising formats, advertising
Selling The Air
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Author : Thomas Streeter
language : en
Publisher: University of Chicago Press
Release Date : 2011-04-15
Selling The Air written by Thomas Streeter and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-15 with Social Science categories.
In this interdisciplinary study of the laws and policies associated with commercial radio and television, Thomas Streeter reverses the usual take on broadcasting and markets by showing that government regulation creates rather than intervenes in the market. Analyzing the processes by which commercial media are organized, Streeter asks how it is possible to take the practice of broadcasting—the reproduction of disembodied sounds and pictures for dissemination to vast unseen audiences—and constitute it as something that can be bought, owned, and sold. With an impressive command of broadcast history, as well as critical and cultural studies of the media, Streeter shows that liberal marketplace principles—ideas of individuality, property, public interest, and markets—have come into contradiction with themselves. Commercial broadcasting is dependent on government privileges, and Streeter provides a searching critique of the political choices of corporate liberalism that shape our landscape of cultural property and electronic intangibles.
Using Radio In Sales Promotion
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Author : Edgar Herbert Felix
language : en
Publisher:
Release Date : 1927
Using Radio In Sales Promotion written by Edgar Herbert Felix and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1927 with Advertising categories.
Digital Broadcasting
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Author : Martin Cave
language : en
Publisher: Edward Elgar Publishing
Release Date : 2006-01-01
Digital Broadcasting written by Martin Cave and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-01 with Business & Economics categories.
. . . the authors succeed in presenting an excellent overview of the evolution of most of the general issues and challenges currently facing policymakers and regulators in virtually every area of the media industries. . . This volume will definitely be on my own required reading list the next time I teach a course in media policy and strategy. Richard Hawkins, Communications and Strategies This volume offers broad coverage of the economic and commercial issues involved in digital television in major regions and countries around the world. Regulators, executives and consultants in the broadcasting and communities sectors will find much of interest in the volume. It can also be useful additional reading for students in media or business studies. The bibliographies appearing at the end of each chapter will stimulate academic debate. Madely du Preez, Online Information Review Digital television is transforming both broadcasting and, as a result of convergence, the larger world of communications. The impending analogue switch-off will have a major impact on households all over the developed world. Digital Broadcasting considers the effects of digital television on the availability, price and nature of broadcast services in the Americas, Europe and Japan. It shows how this depends upon what platforms cable, satellite, fixed or wireless broadband countries have available for use and also upon government policies and regulatory interventions. The authors show how policies towards digital television are also closely linked with spectrum for example, whether to use spectrum released from analogue broadcasting for mobile communications or for broadcasting, including the newly developed mobile broadcasting. This is one of the key technological changes of the early 21st century and its development will affect many countries economies and societies. The book has an invaluably broad coverage of the economic and commercial issues involved in digital television in major regions and countries around the world. Regulators, executives and consultants in the broadcasting and communications sector will find much to engage them within the book. Researchers and academics of industrial and public sector economics will also find the book of great interest. Students in media studies or business courses can also use the book as additional reading.
Public Broadcasting And The Public Interest
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Author : Michael P. McCauley
language : en
Publisher: M.E. Sharpe
Release Date : 2002-12-16
Public Broadcasting And The Public Interest written by Michael P. McCauley and has been published by M.E. Sharpe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-12-16 with Business & Economics categories.
As federal funding for public broadcasting wanes and support from corporations and an elite group of viewers and listeners rises, public broadcasting's role as vox populi has come under threat. With contributions from key scholars from a wide variety of disciplines, this volume examines the crisis facing public broadcasting today by analyzing the institution's development, its presentday operations, and its prospects for the future. Covering everything from globalization and the rise of the Internet, to key issues such as race and class, to specific subjects such as advertising, public access, and grassroots radio, Public Broadcasting and the Public Interest provides a fresh and original look at a vital component of our mass media.
Broadcast Management
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Author : Ward L. Quaal
language : en
Publisher: Hastings House Book Publishers
Release Date : 1976
Broadcast Management written by Ward L. Quaal and has been published by Hastings House Book Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Business & Economics categories.
Strategies In Broadcast And Cable Promotion
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Author : Susan Tyler Eastman
language : en
Publisher: Waveland Press
Release Date : 1988
Strategies In Broadcast And Cable Promotion written by Susan Tyler Eastman and has been published by Waveland Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Cable television categories.
Information Technology Law In Japan
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Author : Masao Yanaga
language : en
Publisher: Kluwer Law International B.V.
Release Date : 2022-09-20
Information Technology Law In Japan written by Masao Yanaga and has been published by Kluwer Law International B.V. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-20 with Law categories.
Derived from the renowned multi-volume International Encyclopaedia of Laws, this practical guide to information technology law – the law affecting information and communication technology (ICT) – in Japan – covers every aspect of the subject, including the regulation of digital markets, intellectual property rights in the digital context, relevant competition rules, drafting and negotiating ICT-related contracts, electronic transactions, and cybercrime. Lawyers who handle transnational matters will appreciate the detailed explanation of specific characteristics of practice and procedure. Following a general introduction, the monograph assembles its information and guidance in six main areas of practice: (1) the regulatory framework of digital markets, including legal aspects of standardization, international private law applied to the online context, telecommunications law, regulation of audio-visual services and online commercial platforms; (2) online public services including e-government, e-health and online voting; (3) contract law with regard to software, hardware, networks and related services, with special attention to case law in this area, rules with regard to electronic evidence, regulation of electronic signatures, online financial services and electronic commerce; (4) software protection, legal protection of databases or chips, and other intellectual property matters; (5) the legal framework regarding cybersecurity and (6) the application of criminal procedure and substantive criminal law in the area of cybercrime. Its succinct yet scholarly nature, as well as the practical quality of the information it provides, make this monograph a valuable time-saving tool for business and legal professionals alike. Lawyers representing parties with interests in Japan will welcome this very useful guide, and academics and researchers will appreciate its value in the study of comparative law in this relatively new and challenging field.