Using Radio In Sales Promotion
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Using Radio In Sales Promotion
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Author : Edgar Herbert Felix
language : en
Publisher:
Release Date : 1927
Using Radio In Sales Promotion written by Edgar Herbert Felix and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1927 with Advertising categories.
How To Profit From Radio Advertising
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Author :
language : en
Publisher:
Release Date : 1975
How To Profit From Radio Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Radio advertising categories.
A Survey On The Use Of Radio As A Retail Advertising Medium
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Author : National Retail Dry Goods Association (U.S.). Sales Promotion Division
language : en
Publisher:
Release Date : 1946
A Survey On The Use Of Radio As A Retail Advertising Medium written by National Retail Dry Goods Association (U.S.). Sales Promotion Division and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1946 with Radio advertising categories.
Promotion And Marketing For Broadcasting And Cable
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Author : Susan Tyler Eastman
language : en
Publisher:
Release Date : 1999
Promotion And Marketing For Broadcasting And Cable written by Susan Tyler Eastman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Broadcasting categories.
Promotion and marketing are key to communicating the attractiveness of media goods and services to the public in a free society. Promotion and Marketing for Broadcasting, Cable and the Web, Fourth Edition explores the scope and goals of media promotion from the perspective of radio, network and local television, and cable and public broadcasting. The third edition of this highly-regarded textbook was updated to encompass the immense structural, technological, and economic changes in the industry since the early 1990s. The role of the World Wide Web and of global and international promotion and marketing were introduced to bring the most current theory and practice to students and media professionals. The fourth edition brings the ever-evolving mission of the web into even greater focus with a new chapter on internet commerce and competition, and the widespread use if the internet as an advertising medium. Other topics covered in this book include: goals of promotion; research in promotion; on-air, print, and web message design; radio promotion, TV network and station promotion, and news campaigns; noncommercial radio and TV promotion; cable marketing and promotion; research and budgeting for promotion; and syndicated program marketing. Promotion and Marketing for Broadcasting, Cable and the Web has been endorsed by Promax, the national association for marketing executives in electronic media. Promax has provided a companion video for classroom use, containing examples of the many ways in which the media promote themselves.
Media Promotion Marketing For Broadcasting Cable The Internet
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Author : Susan Tyler Eastman
language : en
Publisher: CRC Press
Release Date : 2012-11-12
Media Promotion Marketing For Broadcasting Cable The Internet written by Susan Tyler Eastman and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-12 with Language Arts & Disciplines categories.
Capture and Retain Your Media Audience!
Megasales
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Author :
language : en
Publisher:
Release Date : 1989
Megasales written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Radio advertising categories.
Advertising And Sales Promotion
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Author : S H H Kazmi
language : en
Publisher: Excel Books India
Release Date : 2008-04-30
Advertising And Sales Promotion written by S H H Kazmi and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-30 with Business & Economics categories.
Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. To tap the progress of Indian Advertising in this changed scenario, a third edition of the book "Advertising and Sales Promotion" has been prepared for the students. In this new edition, all the chapters have been revised and some moderately updated with more relevant text, figures, boxes, exhibits and references.Following are the highlights of this edition: Matter on Segmentation now includes current framework of Values and Lifestyle and Positioning topic has been re-written; text on Brand Personality and Image has been updated; New Appendices have been added at the end of Part -I and Part - IV, respectively; some new Boxes with insightful contents have been added; and some of the old exhibits have been replaced with the new ones.The book essentially deals with the dynamic concept of Sales Promotion and its effect on the consumer. Particularly meant for the students of management, specialising in marketing; the book provides a thoroughly educative and interesting reading.
Advertising And Sales Promotion
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Author : Dr. Bhuwan Gupta
language : en
Publisher: Vandana Publications
Release Date :
Advertising And Sales Promotion written by Dr. Bhuwan Gupta and has been published by Vandana Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Advertising, sales promotion today has become the pillars of marketing success. Most of marketer’s effort evolves round performing these activities. Hence the clear and thorough understanding of these entire element has become a pre requisite of success for marketers. Keeping in mind the above perspective an idea of designing a comprehensive book came in our mind 5 years ago. After discussing from the academicians and practitioners of the industry, we planned the book named ‘Advertising and Sales promotion’. This book specifically written for students of MBA 3RD SEMESTER Rajasthan Technical University. However it will also prove useful for the students of other universities. In the preparation of this text we have consulted various renowned authors and other publications for information on subtle issues. We are highly thankful to them. I shall be failing our duty if we do not appreciate the contribution of our family members for their encouragement and continued support in completing the text. We are highly thankful to “Vandana Publications”, who took a lot of interest in publishing this text with great interest and enthusiasm. We are highly rewarded if this book fulfills the expectation of students and various interest groups. We invite suggestions for the improvement in the text from the students, learned teachers and marketing practitioners so as to make it more useful in years to come.
Sales Promotion
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Author : Alfred Gross
language : en
Publisher:
Release Date : 1961
Sales Promotion written by Alfred Gross and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1961 with Marketing categories.
Aspects Of Sales Promotion
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Author : United States. Small Business Administration
language : en
Publisher:
Release Date : 1966
Aspects Of Sales Promotion written by United States. Small Business Administration and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with Sales promotion categories.