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Commercializing Blockchain

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Commercializing Blockchain

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Author : Antony Welfare
language : en
Publisher: John Wiley & Sons
Release Date : 2019-07-29

Commercializing Blockchain written by Antony Welfare and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-29 with Business & Economics categories.

The accessible, non-technical guide to applying and benefiting from blockchain technology. Blockchain has grown at an enormous rate in a very short period of time. In a business context, blockchain can level the playing field between small and large organisations in several ways: Exact copies of the immutable, time-stamped data is held by all parties, all transactions can be viewed in real time, data blocks are cryptographically linked, all raw materials are traceable and smart contracts ensure no middle-men, ease of audit and reduced friction. The trust, transparency, security, quality and reduced costs of blockchain make it a game-changing technology that crosses sectors, industries and borders with ease. Even though the technologies are ready for adoption, businesses remain largely unaware of their full potential and effective implementation. End users require accurate and up-to-date information on the practical applications of blockchain — Commercializing Blockchain provides it. A practical and easy-to-understand guide to blockchain, this timely book illustrates how this revolutionary technology can be used to transform governments, businesses, enterprises and entire communities. The author draws from his experience with global retailers, global technology companies, UCL Centre for Blockchain technologies, the government of the UK, Retail Blockchain Consortium and many other sources to present real-world case studies on the use and benefits of blockchain. Topics include financial transactions, tokenisation, identity management, supply chain transparency, global shipping and freight, counterfeiting and more. Provides practical guidance for blockchain transactions in business operations Provides practical guidance for blockchain transactions in business operations Demonstrates how blockchain can add value and bring increased efficiency to commercial operations Covers all of the essential components of blockchain such as traceability, provenance, certification and authentication Requires no technical expertise to embrace blockchain strategies Commercializing Blockchain: Strategic Applications in the Real World is ideal for enterprises seeking to develop and deploy blockchain technology, particularly in areas retail, supply chain and consumer goods.

Commercializing Blockchain

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Author : Antony Welfare
language : en
Publisher: John Wiley & Sons
Release Date : 2019-07-29

Commercializing Blockchain

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Author : Antony Welfare
language : en
Publisher: John Wiley & Sons
Release Date : 2019-07-29

Blockchain Technology And Applications For Digital Marketing

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Author : Rohit Bansal
language : en
Publisher: Business Science Reference
Release Date : 2021

Blockchain Technology And Applications For Digital Marketing written by Rohit Bansal and has been published by Business Science Reference this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Blockchains (Databases) categories.

"The main objective of the book is to provide insights on the blockchain technology and its applications in digital marketing to allow professionals and researchers gain comprehensive understanding of how this technology can influence the future of the digital marketing industry"--

The Auditor S Guide To Blockchain Technology

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Author : Shaun Aghili
language : en
Publisher: CRC Press
Release Date : 2022-11-03

The Auditor S Guide To Blockchain Technology written by Shaun Aghili and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-03 with Business & Economics categories.

The 21st century has been host to a number of information systems technologies in the areas of science, automotive, aviation and supply chain, among others. But perhaps one of its most disruptive is blockchain technology whose origin dates to only 2008, when an individual (or perhaps a group of individuals) using the pseudonym Satoshi Nakamoto published a white paper entitled Bitcoin: A peer-to-peer electronic cash system in an attempt to address the threat of “double- spending” in digital currency. Today, many top-notch global organizations are already using or planning to use blockchain technology as a secure, robust and cutting-edge technology to better serve customers. The list includes such well-known corporate entities as JP Morgan, Royal Bank of Canada, Bank of America, IBM and Walmart. The tamper-proof attributes of blockchain, leading to immutable sets of transaction records, represent a higher quality of evidence for internal and external auditors. Blockchain technology will impact the performance of the audit engagement due to its attributes, as the technology can seamlessly complement traditional auditing techniques. Furthermore, various fraud schemes related to financial reporting, such as the recording of fictitious revenues, could be avoided or at least greatly mitigated. Frauds related to missing, duplicated and identical invoices can also be greatly curtailed. As a result, the advent of blockchain will enable auditors to reduce substantive testing as inherent and control audit risks will be reduced thereby greatly improving an audit’s detection risk. As such, the continuing use and popularity of blockchain will mean that auditors and information systems security professionals will need to deepen their knowledge of this disruptive technology. If you are looking for a comprehensive study and reference source on blockchain technology, look no further than The Auditor’s Guide to Blockchain Technology: Architecture, Use Cases, Security and Assurance. This title is a must read for all security and assurance professionals and students looking to become more proficient at auditing this new and disruptive technology.

Blockchain In Digital Marketing

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Author : Maria Johnsen
language : en
Publisher: Maria Johnsen
Release Date : 2020-05-12

Blockchain In Digital Marketing written by Maria Johnsen and has been published by Maria Johnsen this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-12 with Business & Economics categories.

Blockchain technology has emerged as a transformative force in various industries, including digital marketing. This book provides a comprehensive overview of blockchain's potential impact on the digital marketing landscape, exploring its historical context, core concepts, security issues, and numerous applications. The book begins with an introduction that highlights the significance of blockchain in digital marketing. It sets the stage for a deep dive into the subject, emphasizing the potential of blockchain to revolutionize the industry and reshape the way marketers operate. A historical overview offers insight into the origins and development of blockchain technology. Starting with the creation of Bitcoin, the chapter explores key milestones that have influenced the adoption of blockchain across industries, including digital marketing. Understanding the historical context helps readers appreciate the evolution and impact of blockchain technology. The subsequent chapters delve into the core concepts of blockchain. Readers are introduced to the fundamental principles that underpin this technology, such as decentralization, immutability, and consensus mechanisms. By explaining how blockchain operates, the book equips marketers with the knowledge necessary to grasp its potential benefits and implications in the digital marketing realm. Types of blockchains are explored, including public, private, and consortium blockchains. Each type has its unique characteristics, use cases, and relevance to digital marketing. By examining these different types, marketers can gain a comprehensive understanding of the blockchain landscape and determine which blockchain solution suits their specific needs. The book addresses security issues associated with blockchain technology. While blockchain is renowned for its robust security features, it is not without vulnerabilities. This chapter explores potential security risks, such as hacking and 51% attacks, and offers insights into how marketers can mitigate these risks when utilizing blockchain in their digital marketing strategies. The integration of blockchain with cryptocurrencies is another area explored in the book. It examines how cryptocurrencies and blockchain are interconnected, highlighting the impact of cryptocurrencies on the digital marketing ecosystem. The chapter provides valuable insights into the evolving relationship between blockchain and cryptocurrencies, offering marketers new perspectives on leveraging this synergy. The application of blockchain in various sectors of digital marketing is explored extensively throughout the book. Industries such as video games, social media, content writing, eCommerce, and advertising are examined in detail, showcasing how blockchain technology can revolutionize these domains. From enhancing trust and security to streamlining transactions and enabling decentralized marketplaces, blockchain presents countless opportunities for digital marketers. The book also examines the integration of artificial intelligence (AI) and blockchain technology. It explores the impact of this combination on search engine optimization (SEO), chatbots, web security, data science, text mining, and search engines. The fusion of AI and blockchain has the potential to reshape these areas, offering marketers new ways to harness the power of data and automation. Throughout the book, the future implications of blockchain in digital marketing are discussed. The potential for blockchain-powered marketplaces, reputation management systems, and management tools is explored, providing readers with a glimpse into what lies ahead. The book encourages marketers to embrace blockchain as a disruptive force that will shape the future of the industry. Initially penned in 2020, my intention for this book was to unveil blockchain technology's transformative potential within digital marketing. As an author deeply committed to innovation and its practical applications, I sought to empower marketers and business leaders with the knowledge and tools necessary to effectively leverage blockchain's capabilities. Upon revisiting the manuscript and witnessing the latest developments in 2024, I was astonished to see many of my predictions materialize. This motivated me to enrich the book with additional insights and examples, ensuring its relevance as a forward-thinking resource for navigating today's rapidly evolving digital landscape. Now expanded to 528 pages, I trust you will find this updated edition to be both refreshing and insightful.

Blockchain Technology And Applications For Digital Marketing

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Author : Bansal, Rohit
language : en
Publisher: IGI Global
Release Date : 2021-06-25

Blockchain Technology And Applications For Digital Marketing written by Bansal, Rohit and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-25 with Business & Economics categories.

Blockchain is a digital, decentralized technology that is continually growing and making quite a mark in digital marketing. Blockchain has brought a drastic change to technology in the last few years, and it is referred to as distributed ledger technology (DLT), which makes the historical backdrop of any computerized resource unalterable and straightforward using decentralization and cryptographic hashing. Blockchain is transforming digital marketing by removing companies’ abilities to pull data from customers without also offering to reimburse them for its value. Marketers can leverage the technology’s positive attributes that customers are searching for in today’s digital landscape, both in transparency and data protection. In terms of digital marketing, blockchain is one of the most important topics for its applications in the marketing field. Blockchain Technology and Applications for Digital Marketing provides insights on blockchain technology and its applications in digital marketing. This book grants a comprehensive understanding of how this technology is functioning within modern marketing and how it can influence the future of the digital marketing industry. The chapters cover the applications of blockchain, benefits and challenges, disruptive innovations in digital marketing, privacy and security concerns, and the recent trends of blockchain in digital marketing. It is ideally intended for marketers, advertisers, brand managers, executives, managers, IT specialists and consultants, researchers, businesses, practitioners, stakeholders, academicians, and students interested in blockchain technology and its role in digital marketing.

Deep Learning For Healthcare Services Iot And Big Data Analytics

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Author : Parma Nand
language : en
Publisher: Bentham Science Publishers
Release Date : 2023-07-07

Deep Learning For Healthcare Services Iot And Big Data Analytics written by Parma Nand and has been published by Bentham Science Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-07 with Computers categories.

This book highlights the applications of deep learning algorithms in implementing big data and IoT enabled smart solutions to treat and care for terminally ill patients. It presents 5 concise chapters showing how these technologies can empower the conventional doctor patient relationship in a more dynamic, transparent, and personalized manner. The key topics covered in this book include: - The Role of Deep Learning in Healthcare Industry: Limitations - Generative Adversarial Networks for Deep Learning in Healthcare - The Role of Blockchain in the Healthcare Sector - Brain Tumor Detection Based on Different Deep Neural Networks Key features include a thorough, research-based overview of technologies that can assist deep learning models in the healthcare sector, including architecture and industrial scope. The book also presents a robust image processing model for brain tumor screening. Through this book, the editors have attempted to combine numerous compelling views, guidelines and frameworks. Healthcare industry professionals will understand how Deep Learning can improve health care service delivery.

Beyond Advertising Innovative Marketing Strategies For The Modern Era

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Author : ANAS . A . ALHRAKI
language : en
Publisher: أنس أجود الحراكي
Release Date : 2023-05-16

Beyond Advertising Innovative Marketing Strategies For The Modern Era written by ANAS . A . ALHRAKI and has been published by أنس أجود الحراكي this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-16 with Business & Economics categories.

"Beyond Advertising: Innovative Marketing Strategies for the Modern Era" – a groundbreaking book by ANAS A. Al Haraki, a renowned marketing expert. Are you ready to revolutionize your marketing game and go beyond traditional advertising? In today's dynamic world, traditional advertising methods alone are no longer enough to capture the attention of your target audience. It's time to embrace innovative strategies that will elevate your brand, increase customer engagement, and drive remarkable results. And that's where "Beyond Advertising" comes in. This book is a treasure trove of insights, tactics, and case studies that will equip you with the tools to navigate the ever-evolving marketing landscape. ANAS A. Al Haraki, a visionary in the field, shares his expertise garnered through years of experience, helping you break free from the confines of conventional marketing and tap into the limitless potential of the modern era. Whether you're a seasoned marketer or just starting out, "Beyond Advertising" will inspire you to think outside the box and challenge the status quo. Discover the power of influencer marketing, content creation, social media strategies, and emerging technologies. Uncover the secrets behind successful viral campaigns and harness the potential of data-driven marketing. ANAS A. Al Haraki leaves no stone unturned in his quest to arm you with the knowledge needed to thrive in today's competitive business landscape. With clear and concise explanations, ANAS A. Al Haraki demystifies complex concepts, making them accessible to marketers of all levels. "Beyond Advertising" is not just another marketing book – it's a roadmap to success in the modern era. Don't get left behind in the sea of mediocrity. Take your marketing efforts to unprecedented heights. Embrace innovation. Embrace "Beyond Advertising." Order your copy of "Beyond Advertising: Innovative Marketing Strategies for the Modern Era" today and embark on a transformative journey toward marketing excellence. Success awaits those who dare to think differently

Decentralized Data Unlocking Marketing S Potential

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Author : Murray Morton
language : en
Publisher: Mohamed-Ilias Ali
Release Date :

Decentralized Data Unlocking Marketing S Potential written by Murray Morton and has been published by Mohamed-Ilias Ali this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.

This book delves into the concept of decentralized data and its remarkable ability to unlock the vast potential within the field of marketing. By unraveling the power of decentralized data, this book offers a comprehensive understanding of how this revolutionary approach can completely transform marketing strategies. In a clear and concise manner, it explores various key aspects such as the benefits of decentralized data, its significant impact on customer targeting and personalized marketing campaigns, and its potential to revolutionize data reliability and security. With intriguing insights and real-life examples, this book equips marketers with the necessary knowledge to leverage the potential of decentralized data effectively. Whether you are a marketing professional or simply interested in the future of data-driven marketing, this book provides a valuable resource that explores the untapped possibilities of decentralized data.

Commercializing Blockchain

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