Commercializing On Innovation
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Commercializing Innovation
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Author : Jerome Schaufeld
language : en
Publisher: Apress
Release Date : 2015-08-19
Commercializing Innovation written by Jerome Schaufeld and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-19 with Business & Economics categories.
Commercializing Innovation: Turning Technology Breakthroughs into Products shows how to turn ideas from R&D labs, universities, patent offices, and inventors into commercially successful products and services. Commercializing technology has never been easy, and it's getting tougher all the time. All the decisions you need to make are complicated by today's breakneck rates of change in enabling technology and by competitive pressures disseminated globally at the speed of the internet: Where to get ideas? Which to pursue? Whom to hire? Where to manufacture? How to fund? Create a startup or license to another? To answer these questions adequately and bring sophisticated products and services successfully to market, you need to deploy the systematic methods detailed in this book. Jerry Schaufeld--serial technology entrepreneur, angel investor, and distinguished professor of entrepreneurship--presents in detail his proven step-by-step commercialization process, beginning with technology assessment and culminating with the successful launch of viable products into the global market. Using case studies, models, and practical tips culled from his entrepreneurial career, he shows readers of Commercializing Innovation how to Source technology that can be turned into products Recognize an opportunity to create a viable product Perform feasibility analyses before sinking too much money into a project Find the right method and means to introduce the product to market Plan the project down to the last detail Execute the project in ways that improve chances of its success Comply with government regulation without crippling your project Decide whether offshore manufacturing is your best option Compete globally with globally sourced ideas and funding
Innovation Product Development And Commercialization
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Author : Dariush Rafinejad
language : en
Publisher: J. Ross Publishing
Release Date : 2007-06-15
Innovation Product Development And Commercialization written by Dariush Rafinejad and has been published by J. Ross Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-15 with Business & Economics categories.
This title uses a holistic approach to examine the diverse issues that managers face to channel resources in the right direction for commercial success. It details the commercialization of innovation and new products in fast-paced, high-tech markets and how to match tecnological advances to new market opportunities.
Commercialization Of Innovative Technologies
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Author : C. Joseph Touhill
language : en
Publisher: John Wiley & Sons
Release Date : 2011-09-20
Commercialization Of Innovative Technologies written by C. Joseph Touhill and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-20 with Business & Economics categories.
This book helps you find innovative new technology ideas and guides you through the complete lifecycle of product innovation, including screening, funding, development, and commercialization. It gives you an edge by enabling you to start off with a solid foundation and strategy. Commercialization of Innovative Technologies focuses on three core areas that set the stage for successful commercialization: Developing and managing a strong, flexible "innovation team" of inventors, investors, technologists, and entrepreneurs; building a portfolio that spreads risk; leveraging input from technologists throughout the commercialization process.
Linked Innovation
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Author : Josemaria Siota
language : en
Publisher: Springer
Release Date : 2017-08-05
Linked Innovation written by Josemaria Siota and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-05 with Business & Economics categories.
Questioning why research centers so often fail to commercialize discoveries, this book explores the concept of linked innovation, which promises to drive economic sustainability while preserving academic quality at research centers. The author examines the gaps in the innovation process and identifies eight symptoms of broken innovation. Providing empirical research into areas such as performance metrics, design thinking, industry collaboration, and innovation ecosystems, this comprehensive study covers 28 mechanisms and 12 business models for driving growth in those centers. Essential reading for managing directors at research institutions and academics, Linked Innovation draws on examples from leading research centers at universities, in industry and government. Based on a four-year analysis of 3,881 centers in 107 countries, the book looks at institutions such as Harvard, Oxford and organizations such as Roche, Google, Fraunhofer and NASA to name a few.
Perspectives On Commercializing Innovation
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Author : F. Scott Kieff
language : en
Publisher:
Release Date : 2012
Perspectives On Commercializing Innovation written by F. Scott Kieff and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Intellectual property categories.
"This book offers diverse perspectives on the problems of commercializing innovation, as well as new insights and possible solutions to many of those problems. It begins with a collection of chapters on the theoretical underpinnings of modern intellectual property regimes. It then turns to the legal and economic realities facing attorneys, business leaders, and creative professionals alike. Taking seriously the idea that one size rarely fits all and that local knowledge is always instructive, the book embraces a dicerse set of international perspectices. This book offers a blend of thought-provoking policy analysis, empirical research, and concrete solutions to both present and future problems"--Provided by publisher.
Innovation In Marketing
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Author : Peter Doyle
language : en
Publisher: Routledge
Release Date : 2012-10-02
Innovation In Marketing written by Peter Doyle and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-02 with Business & Economics categories.
Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation.
Innovation And Commercialization Of Emerging Technologies
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Author :
language : en
Publisher:
Release Date : 1995
Innovation And Commercialization Of Emerging Technologies written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Competition, International categories.
Innovation Commercialization And Start Ups In Life Sciences
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Author : James F. Jordan
language : en
Publisher: CRC Press
Release Date : 2021-09-27
Innovation Commercialization And Start Ups In Life Sciences written by James F. Jordan and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-27 with Business & Economics categories.
Innovation is a translation of a new method, idea, or product into reality and profit. It is a process of connected steps that accumulates into a brand reputation required for success. Unlike Fortune 500 companies, whose projects are self-funded, a start-up must simultaneously have a value proposition that attracts a customer (for revenue), investors (for capital), and acquirers (for a liquidity event or IPO). A high percentage of start-ups fail before attaining positive cashflow, due to a variety of reasons that are detailed in this book. Avoiding the pitfalls and wrong turns are the goals of this book. Innovation, Commercialization, and Start-Ups in Life Sciences details the methodologies necessary to create a successful life science start-up from initiation to exit. Written by an expert who has worked with more nearly 500 life science start-ups, this book discusses specific processes and investor milestones that must be navigated to align customer, funder, and acquirer needs. Successful commercialization requires attention to multiple constituents, such as investors, regulators, and customers. Investors require liquidity for their return, which is achieved through selling their stock in a public or private sale. The reader will gain an appreciation for the necessary data, partnerships, and skills needed to create a competitive and sustainable company. The author discusses such specific issues as customer problems, demonstrating sales access, and ensuring intellectual property is impervious to competitive advancement. This book is intended to be suitable for entrepreneurs, venture capitalists, and investors in both business and academic settings. These organizations have specific departments, such as R&D, operations, business development, legal, regulatory, and marketing, that would also benefit from this book. FEATURES Focuses specifically on life science start-ups Examines how to determine a company valuation and future "fundable milestones" Explores how to align regulatory and clinical strategies Discusses intellectual property derived from a university or individual through formation to exit. Reviews how start‐ups must simultaneously meet the needs of multiple constituencies at once: investors, regulators, customers and exit candidates James F. Jordan is an author, consultant, and speaker. He is a Distinguished Service Professor of Healthcare & Biotechnology Management, a former Fortune 100 executive, and a managing director of a venture fund. Access the Support Material: https://healthcaredata.center/ Cover design by Sarah Mailhott.
Technology And Innovation For Marketing
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Author : Eleonora Pantano
language : en
Publisher: Routledge
Release Date : 2018-08-28
Technology And Innovation For Marketing written by Eleonora Pantano and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-28 with Business & Economics categories.
Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift – enabling them to get closer to their customers and their needs – or a poisoned chalice, should they fail to keep up with technology innovation and find themselves, or their products, irrelevant. In this book, Eleonora Pantano, Clara Bassano and Constantinos-Vasilios Priporas describe this phenomenon as the 'consumer pull vs technology push' that forces marketing strategists to innovate to survive and thrive. It is a guide to the emerging approaches to marketing prompted by the impact of innovation and technology, in order to help students, scholars and practitioners work innovation and change to their best advantage. Including a wealth of empirical and theoretical contributions, models, approaches methods, tools and case studies, this book is essential reading for marketing strategy, digital marketing, and innovation students, as well as marketing practitioners.
Innovation And Strategy
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Author : Rajan Varadarajan
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-06-29
Innovation And Strategy written by Rajan Varadarajan and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-29 with Business & Economics categories.
This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.