Innovation Product Development And Commercialization
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Innovation Product Development And Commercialization
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Author : Dariush Rafinejad
language : en
Publisher: J. Ross Publishing
Release Date : 2007-06-15
Innovation Product Development And Commercialization written by Dariush Rafinejad and has been published by J. Ross Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-15 with Business & Economics categories.
This title uses a holistic approach to examine the diverse issues that managers face to channel resources in the right direction for commercial success. It details the commercialization of innovation and new products in fast-paced, high-tech markets and how to match tecnological advances to new market opportunities.
Commercializing Innovation
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Author : Jerome Schaufeld
language : en
Publisher: Apress
Release Date : 2015-08-19
Commercializing Innovation written by Jerome Schaufeld and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-19 with Business & Economics categories.
Commercializing Innovation: Turning Technology Breakthroughs into Products shows how to turn ideas from R&D labs, universities, patent offices, and inventors into commercially successful products and services. Commercializing technology has never been easy, and it's getting tougher all the time. All the decisions you need to make are complicated by today's breakneck rates of change in enabling technology and by competitive pressures disseminated globally at the speed of the internet: Where to get ideas? Which to pursue? Whom to hire? Where to manufacture? How to fund? Create a startup or license to another? To answer these questions adequately and bring sophisticated products and services successfully to market, you need to deploy the systematic methods detailed in this book. Jerry Schaufeld--serial technology entrepreneur, angel investor, and distinguished professor of entrepreneurship--presents in detail his proven step-by-step commercialization process, beginning with technology assessment and culminating with the successful launch of viable products into the global market. Using case studies, models, and practical tips culled from his entrepreneurial career, he shows readers of Commercializing Innovation how to Source technology that can be turned into products Recognize an opportunity to create a viable product Perform feasibility analyses before sinking too much money into a project Find the right method and means to introduce the product to market Plan the project down to the last detail Execute the project in ways that improve chances of its success Comply with government regulation without crippling your project Decide whether offshore manufacturing is your best option Compete globally with globally sourced ideas and funding
Innovation And New Product Planning
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Author : Kenneth B. Kahn
language : en
Publisher: Routledge
Release Date : 2020-12-28
Innovation And New Product Planning written by Kenneth B. Kahn and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-28 with Business & Economics categories.
This practical book introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed across two broad themes: product development and product management. Importantly, the book emphasizes the 21st-century strategic and creative mindset necessary to drive business innovation activities in a concise, yet comprehensive manner. The book delves into the front end of innovation and formal product development activities, examining the topics of opportunity identification, concept generation and evaluation, technical development, product design, testing, launch strategies, product management, life cycle management, brand management, and vital elements for international success. There are stand-alone notes that serve to apprise readers on related topics such as the use of agile product development methodologies, the formation of business entities, and recommended best practices for new product development. The book excels at providing relevant examples and applied tools that augment the concepts to offer valuable connections to real-world product planning efforts. This book is particularly useful as a guide to learning the fundamental concepts and strategies associated with innovation and new product planning. Among student audiences, upper-level undergraduate and first-year graduate students are likely to benefit as the book embraces its position to serve as a primer on product development and management.
Creativity In Product Innovation
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Author : Jacob Goldenberg
language : en
Publisher: Cambridge University Press
Release Date : 2002-01-03
Creativity In Product Innovation written by Jacob Goldenberg and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-01-03 with Business & Economics categories.
Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change.
Product Innovation
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Author : David L. Rainey
language : en
Publisher: Cambridge University Press
Release Date : 2008-06-19
Product Innovation written by David L. Rainey and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-19 with Business & Economics categories.
This book describes the latest constructs, techniques, and processes for enabling managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. Written from an Integrated Product Development (IPD) perspective, it provides guidance and support in formulating and executing IPD programs for business practitioners and MBA students.
New Product Development
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Author : Sameer Kumar
language : en
Publisher: Springer Science & Business Media
Release Date : 2005-01-27
New Product Development written by Sameer Kumar and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-27 with Business & Economics categories.
This is an authored book based upon a survey of a large number of companies, on the role of organization learning and innovation strategy in successful new product development. The audience for these insights is any practitioner working with corporations in new product development, as well as advanced undergrad and graduate students taking courses in new product development of management science in schools of business and engineering.
Innovation Product Development And Commercialization Case Studies And Key Practices For Market Leadership
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Author : Dariush Rafinejad
language : en
Publisher:
Release Date : 2007
Innovation Product Development And Commercialization Case Studies And Key Practices For Market Leadership written by Dariush Rafinejad and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with New products categories.
An Integrated Approach To New Food Product Development
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Author : Howard R. Moskowitz
language : en
Publisher: CRC Press
Release Date : 2009-06-24
An Integrated Approach To New Food Product Development written by Howard R. Moskowitz and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-24 with Technology & Engineering categories.
Today's rapidly evolving consumer frequently changes eating habits, tastes, and diet. Therefore, to secure financial solvency, food and beverage companies must continually define, develop, and market new products. This comprehensive volume integrates all aspects of the physical food and beverage product development cycle and provides perspectives on how to optimize each component of the new product equation in the food industry. It discusses both the technical and the marketing sides, emphasizing the necessity for a combined focus of both the product/process and the people/market. The inclusion of case studies makes the book suitable for a classroom text or a professional reference.
Supply Chain Redesign
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Author : Robert B. Handfield
language : en
Publisher: FT Press
Release Date : 2002
Supply Chain Redesign written by Robert B. Handfield and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
The authors identify key emerging trends and drivers in supply chain management, introduce powerful new strategies for redesigning supply chains, and present comprehensive global case studies showing how Nortel and General Motors have transformed their own supply chains to optimize value and drive out costs.
Management Of Innovation And Product Development
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Author : Marco Cantamessa
language : en
Publisher: Springer Nature
Release Date : 2023-04-04
Management Of Innovation And Product Development written by Marco Cantamessa and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-04 with Technology & Engineering categories.
This textbook provides a unique and original understanding on innovation and on product design and development, and on their tight interconnections. It presents an integrated and holistic perspective on these two fields, allowing readers to understand how the phenomenon of innovation occurs – and must be managed – at different and interacting levels, from corporate strategy to design decision-making. This book explores these themes in a scientifically rigorous manner, associating academic findings with examples from business. It provides readers with the conceptual and decision-making tools required to understand and manage the process of innovation at different levels, from the analysis of industry-wide phenomena to the formulation of a strategy, and from the planning of operations to the management of technical choices. Chapters cover innovation as an economic and social phenomenon, the formulation of innovation strategy, the management of product development processes and projects and the technical design of products and services. Offering an invaluable resource to postgraduate students in economics, management and engineering, this book is also intended for managers and entrepreneurs. The book's topics are covered by associating academic findings with examples from business. For this new second edition of the book, case studies are made available through a companion LinkedIn page that is continuously updated by authors and by readers, while pointers to complementary content available on the internet are provided throughout the text.