Communicating Success Public Relations With An Italian Flair
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Communicating Success Public Relations With An Italian Flair
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Author : Tiziana Rocca
language : en
Publisher: Ipoc Press
Release Date : 2007
Communicating Success Public Relations With An Italian Flair written by Tiziana Rocca and has been published by Ipoc Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Corporations large and small, political figures, artists, and organizations: all of them need public relations to make their products or services known, to stimulate interest in a brand name, or to build the right image. As a result, recognition of the importance of communications is steadily growing, and interest in working in the PR field is on the rise. But those who want to enter the profession can't forget that making a name for oneself takes skill, diplomacy, creativity, and well-focused training. In this lively guide, Tiziana Rocca, an undisputed public-relations leader, shares her approach and her vision for the profession. Rocca begins with a series of reflections on the nature and the goals of PR, then turns to an examination of key aspects of professionalism: service quality, relationships with clients, and the human values that must be reinforced on a day-to-day basis. A large section of the book is dedicated to issues related to marketing and publicity, to managing information, and to the profession's concrete aspects: the creation of successful events, the modern art of entertaining, practical work tools and strategies, and effective collaboration with coworkers and team members. Experience, ideas, guidelines, and tips: Rocca's guide is a decisive leg up for anyone who wants to stand out in the complex and diverse world of communications.
Communicating Success
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Author : Tiziana Rocca
language : en
Publisher: Ipoc Press
Release Date : 2009
Communicating Success written by Tiziana Rocca and has been published by Ipoc Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Corporations large and small, political figures, artists, and organizations: all of them need public relations to make their products or services known, to stimulate interest in a brand name, or to build the right image. As a result, recognition of the importance of communications is steadily growing, and interest in working in the PR field is on the rise. But those who want to enter the profession can't forget that making a name for oneself takes skill, diplomacy, creativity, and well-focused training. In this lively guide, Tiziana Rocca, an undisputed public-relations leader, shares her approach and her vision for the profession. Rocca begins with a series of reflections on the nature and the goals of PR, then turns to an examination of key aspects of professionalism: service quality, relationships with clients, and the human values that must be reinforced on a day-to-day basis. A large section of the book is dedicated to issues related to marketing and publicity, to managing information, and to the profession's concrete aspects: the creation of successful events, the modern art of entertaining, practical work tools and strategies, and effective collaboration with coworkers and team members. Experience, ideas, guidelines, and tips: Rocca's guide is a decisive leg up for anyone who wants to stand out in the complex and diverse world of communications.
Translation Review
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Author :
language : en
Publisher:
Release Date : 2008
Translation Review written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with English imprints categories.
Immaginare L Impossibile
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Author : Tiziana Rocca
language : it
Publisher: SPERLING & KUPFER
Release Date : 2022-11-29
Immaginare L Impossibile written by Tiziana Rocca and has been published by SPERLING & KUPFER this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-29 with Biography & Autobiography categories.
Raccontare la vita di Tiziana Rocca è come immaginare un viaggio ad alta quota su vette sempre più alte, la cui meta è un'intera esistenza definita da una tenacia d'acciaio e ricca di incontri ed esperienze incredibili e successi professionali. Ma come si diventa Tiziana Rocca? Fin da bambina, Tiziana ha sempre avuto un carattere speciale: solare ma disciplinata, al limite della durezza. È la forza della sua personalità a permetterle, crescendo, di farsi spazio in un mondo che all'inizio di questa storia era quasi del tutto declinato al maschile. A ventiquattro anni fonda la sua agenzia di organizzazione eventi. Non un punto d'arrivo, ma un trampolino per continuare a puntare in alto, seguendo la propria strada, senza ascoltare chi le diceva che le sue erano idee irrealizzabili, lanciando e cogliendo sfide, convincendo le aziende a credere in proposte allora considerate «visionarie» e meritandosi il soprannome di «Regina degli eventi». In un contesto competitivo, Tiziana non si è mai scoraggiata né si è lasciata intimorire, anzi, si è costruita un nome, rispetto e notorietà. Diventata oggi una delle manager al femminile più influenti, non ha pensato nemmeno per un attimo di dover scegliere tra la carriera e il desiderio di creare una famiglia. E poi il cinema, la passione, le imprese impossibili: primo Direttore artistico donna di un festival in Italia, ha ideato e dirige i Filming Italy Festival Los Angeles e Sardegna e il Filming Italy Best Movie Award assegnato durante la Mostra del Cinema di Venezia; è stata definita da Variety «marketing guru» e punto di riferimento del cinema italiano a Hollywood. In queste pagine travolgenti, per la prima volta Tiziana Rocca racconta la propria storia e mostra che con dedizione e un po' di follia si può davvero trasformare l'impossibile in possibile.
Luft Duft Co
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Author : Pasquale D'Ascola
language : it
Publisher: Ipoc Press
Release Date : 2011
Luft Duft Co written by Pasquale D'Ascola and has been published by Ipoc Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Drama categories.
In un circo ipotetico si prova un musical sulla vecchiaia messo in piedi da due attori pre-pensionati e un paio di giovani attrici internazionali disoccupate. Godot arriva e si rende utile, uccide l'angelo del mercato ma resta ucciso nella lotta, scopre che non "one seems to be waiting for me (him), more. He for ever dies".
The Italian Style
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Author : Romano Benini
language : en
Publisher: Edizioni Nuova Cultura
Release Date : 2018-12-28
The Italian Style written by Romano Benini and has been published by Edizioni Nuova Cultura this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-28 with Political Science categories.
The “italian style” is the aspect that makes italian products immediately recognizable and the junction between culture and italian economy. In this book the author describes the fundamental components that define italian style in manufacturing, work and economics and the cultural ans social origins of the attention to aesthetic results and quality as an important component of italian style. Fashion, food, furniture, automation and the many aspects of italian economy, with the importance of the design, reveal a lifestyle that shows us how another style of consumption is possibile, linked to quality and durability and not to quantity and waste. The relation between economy and culture it allows us to describe a society in which the values of tradition are maintained and meet innovation in a sustainable and generative way of quality.
Marketing Communications 2007 2008
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Author : Graham Hughes
language : en
Publisher: Routledge
Release Date : 2005-06
Marketing Communications 2007 2008 written by Graham Hughes and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-06 with Business & Economics categories.
Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to Marketingoline (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook; Search the Coursebook online for easy access to definitions and key concepts; Access the glossary for a comprehensive list of marketing terms and their meanings
Cim Coursebook 05 06 Marketing Communications
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Author : Chris Fill
language : en
Publisher: Routledge
Release Date : 2012-06-25
Cim Coursebook 05 06 Marketing Communications written by Chris Fill and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-25 with Business & Economics categories.
Elsevier/Butterworth-Heinemann’s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings
Fashion Branding And Communication
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Author : Byoungho Jin
language : en
Publisher: Springer
Release Date : 2017-04-26
Fashion Branding And Communication written by Byoungho Jin and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-26 with Business & Economics categories.
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.
Leadership 2 0 Leading Successful Teams Businesses Communications And Decisions Based On Neuroscience Social Psychology And Leadership Principles
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Author : Peter Allen
language : en
Publisher: Peter Allen
Release Date :
Leadership 2 0 Leading Successful Teams Businesses Communications And Decisions Based On Neuroscience Social Psychology And Leadership Principles written by Peter Allen and has been published by Peter Allen this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
“A true leader has the confidence to stand alone, the courage to make tough decisions, and the compassion to listen to others.” ~ Douglas MacArthur In leadership, you need to be able to play to your strengths and look towards overcoming your limitations. The first and most important step is identifying and understanding your leadership style. Without this self analysis, it’s impossible to know what your strengths and limitations are. Think about it….Where do you want to be a year from now? > Do you want to be recognized as a leader that is on top of their game? > Or do you want to be left where you are now—still struggling? Are you ready to face defeat or are you ready to become the best leader you can truly be? There’s not a moment to waste, it’s time to take your leadership style to the next level! Leadership skills are essential for everyone, and the great news is that they can be learned, meaning that there’s no excuse for poor leadership. Working with science is a way to identify and cultivate crucial leadership qualities and strengths. This book will provide you with concise, powerful, no-nonsense advice. The information is based on experience and research ranging from neuroscience, to social psychology, and is backed up by statistical data and analysis. In Leadership 2.0, you have each of these key characteristics and skills neatly laid out over each of the nine chapters. It’s not just for all the leaders out there, it’s also for supervisors, team leaders, managers, coaches, teachers, entrepreneurs, and employees—in short, this book is for anyone who would like to learn to strengthen their professional and interpersonal relationships. In this book you will discover: > Leadership, Management Techniques & Communication Skills (based on research from neuroscience to social psychology) > What You Need to Become A Leader & What People Look for In A Leader > Become A Leader People Like (without treating it as a popularity contest) > The Top 5 Communication Secrets Of Great Leaders > How to Motivate & Inspire Your People During Difficult Times > How Elon Musk Got SpaceX Off The Ground (and onto Mars) - despite facing bankruptcy and ridicule by those within his own organization > Using Data and Statics To Measure The Impact of Leadership Styles > The Art of Connecting with Others & Delegating Work Effectively > Six Ways Highly Effective Leaders Deal With Change > Authoritarian Leadership and why it leads to toxicity ( learn from the failures of Julius Caesar, Adolf Hitler and more) > Insights From The Great Leadership Experts (Napoleon Hill, Dale Carnegie, Jack Welch, and more) And much, much more… This book is a must-read for all leaders, no matter the industry or leadership situation you find yourself in. Even as a parent, you will benefit from the information on these pages. The choice now lies in your hands. I look forward to having you join me, Peter Allen, author and business leader, on this life-altering leadership journey! Become the very best version of yourself and the type of leader that others would want to follow. Reach for your dreams with Leadership 2.0.