Communication And Content
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Communication And Content
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Author : Prashant Parikh
language : en
Publisher: Language Science Press
Release Date : 2019
Communication And Content written by Prashant Parikh and has been published by Language Science Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Language Arts & Disciplines categories.
Communication and content presents a comprehensive and foundational account of meaning based on new versions of situation theory and game theory. The literal and implied meanings of an utterance are derived from first principles assuming little more than the partial rationality of interacting agents. New analyses of a number of diverse phenomena – a wide notion of ambiguity and content encompassing phonetics, syntax, semantics, pragmatics, and beyond, vagueness, convention and conventional meaning, indeterminacy, universality, the role of truth in communication, semantic change, translation, Frege’s puzzle of informative identities – are developed. Communication, speaker meaning, and reference are defined. Frege’s context and compositional principles are generalized and reconciled in a fixed-point principle, and a detailed critique of Grice, several aspects of Lewis, and some aspects of the Romantic conception of meaning are offered. Connections with other branches of linguistics, especially psycholinguistics, sociolinguistics, historical linguistics, and natural language processing, are explored. The book will be of interest to scholars in philosophy, linguistics, artificial intelligence, and cognitive science. It should also interest readers in related fields like literary and cultural theory and the social sciences. "This book is the culmination of Prashant Parikh's long and deep work on fundamental questions of language and how they can be illuminated by game-theoretic analysis." — Roger Myerson, 2007 Nobel Laureate in Economics, University of Chicago "Prashant Parikh has, over the years, accumulated a substantial and impressive body of work on the nature of language, deploying the resources of game theory. Communication and content is a vastly ambitious culmination of this lifelong pursuit. It covers a tremendously wide range of themes and critically discusses an enormous range of writing on those themes from diverse intellectual traditions, as it systematically develops a game-theoretic account of content in the communicative contexts in which human linguistic capacities are employed, eschewing standard distinctions between semantics and pragmatics, and offering instead a highly integrated elaboration of the slogan “meaning is use”. It is a work that is at once creative yet conscientious, bold yet rigorously technical, systematic yet sensitive to contingency and context. It will abundantly reward close study." — Akeel Bilgrami, Sidney Morgenbesser Professor of Philosophy, Columbia University "Prashant Parikh has made fundamental contributions to the game-theoretic analysis of linguistic meaning. Communication and content summarizes and extends this important work, offering a truly novel approach to the strategic foundations of meaning. This approach finds a way out of the prison of methodological solipsism and opens up the study of linguistic meaning to scientific study." — Robin Clark, Linguistics, University of Pennsylvania "A pioneering attempt to work out things like literal meaning, modulation, enrichment, implicature, etc. in mathematical detail within a game-theoretic framework." — François Recanati, Chair, Philosophy of Language and Mind, Collège de France "Communication and content is the crowning achievement of a long line of research pioneered by Prashant Parikh. In this groundbreaking work Parikh introduces a fresh perspective on natural language pragmatics, by making a creative tie with game theory. Clearly written, Communication and content weaves together semantics, game theory, and situation theory to create a thought-provoking picture of natural language pragmatics. Every modern AI researcher interested in the foundations of natural language pragmatics owes it to him- or herself to become familiar with this picture." — Yoav Shoham, Computer Science Department, Stanford University
Marketing Communications
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Author : Chris Fill
language : en
Publisher: Pearson Education
Release Date : 2009
Marketing Communications written by Chris Fill and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
This fifth edition of an introductory marketing textbook covers topics such as marketing communications, strategies and planning, disciplines and applications and marketing communications for special audiences.
Public Relations And Communication Management
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Author : Krishnamurthy Sriramesh
language : en
Publisher: Routledge
Release Date : 2013-06-07
Public Relations And Communication Management written by Krishnamurthy Sriramesh and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-07 with Language Arts & Disciplines categories.
Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.
Business To Business Marketing
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Author : Ross Brennan
language : en
Publisher: SAGE
Release Date : 2010-10-20
Business To Business Marketing written by Ross Brennan and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-20 with Business & Economics categories.
The Second Edition of this bestselling B2B marketing textbook offers the same accessible clarity of insight, combined with updated and engaging examples. Each chapter contains a detailed case study to further engage the reader with the topics examined. - Featuring updated case studies and a range of new examples. - Incorporating additional coverage of B2B branding and the B2B strategic marketing process, and issues of sustainability. - Extended coverage of Key Account Management - Online lecturer support including PowerPoint slides and key web links Drawing on their substantial experience of business-to-business marketing as practitioners, researchers and educators, the authors make this exciting and challenging area accessible to advanced undergraduate and to postgraduate students of marketing, management and business studies. Praise for the Second Edition: 'I found that the first edition of Brennan, Canning and McDowell's text was excellent for raising students' awareness and understanding of the most important concepts and phenomena associated with B2B marketing. The second edition should prove even more successful by using several new case studies and short 'snapshots' to illustrate possible solutions to common B2B marketing dilemmas, such as the design and delivery of business products and services, the selection of promotional tools and alternative routes to market. The new edition also deals clearly with complex issues such as inter-firm relationships and networks, e-B2B, logistics, supply chain management and B2B branding' - Michael Saren, Professor of Marketing, University of Leicester 'This textbook makes a unique contribution to business-to-business teaching: not only does it provide up-to-date cases and issues for discussion that reach to the heart of business-to-business marketing; it also brings in the latest academic debates and makes them both relevant and accessible to the readers. A fantastic addition to any library or course' - Dr Judy Zolkiewski, Senior Lecturer in Business-to-Business Marketing, Manchester Business School 'The advantage of the approach taken by Brennan and his colleagues is that this book manages to convey both the typical North American view of B2B marketing as the optimisation of a set of marketing mix variables, and the more emergent European view of B2B Marketing as being focused on the management of relationships between companies. This updated second edition sees the addition of a number of 'snapshots' in each chapter that bring the subject alive through the description of current examples, as well as some more expansive end-of-chapter case studies. It is truly a most welcome addition to the bookshelves of those students and faculty interested in this facet of marketing' - Peter Naudé, Professor of Marketing, Manchester Business School 'The strength of this text lies in the interconnection of academic theory with real world examples. Special attention has been given to the role that relationships play within the Business-to business environment, linking these to key concepts such as segmentation, targeting and marketing communications, which importantly encompasses the role personal selling as relationshipmmunications building and not just order taking. With good coverage of international cultural differences this is a valuable resource for both students of marketing and sales' - Andrew Whalley, Lecturer in Business-to-Business Marketing, Royal Holloway University of London 'The text provides an authoritative, up-to-date review of organisational strategy development and 'firmographic' market segmentation. It provides a comprehensive literature review and empiric examples through a range of relevant case studies. The approach to strategy formulation, ethics and corporate social responsibility are especially strong' - Stuart Challinor, Lecturer in Marketing, Newcastle University 'This revised second edition offers an excellent contemporary view of Business-to-Business Marketing. Refreshingly, the text is packed with an eclectic mix of largely European case studies that make for extremely interesting reading. It is a 'must read' for any undergraduate or postgraduate Marketing student' - Dr Jonathan Wilson, Senior Lecturer, Ashcroft International Business School, Anglia Ruskin University, Cambridge
Innovations In Digital Branding And Content Marketing
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Author : Das, Subhankar
language : en
Publisher: IGI Global
Release Date : 2020-09-25
Innovations In Digital Branding And Content Marketing written by Das, Subhankar and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-25 with Business & Economics categories.
In today’s technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. As today’s consumers are spending an increased amount of time on digital platforms, maintaining a presence online is crucial for companies to remain successful and relevant. Due to this necessity, there have been significant advancements made in the field of digital marketing and branding. Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and advancements in the field of advertising and marketing using digital technologies. While highlighting topics including gamification, typography, and consumer-generated media, this book is ideally designed for advertisers, marketers, brand managers, PR professionals, content specialists, researchers, practitioners, executives, students, and academicians seeking current research on advanced strategies and developments in digital marketing.
Communication In Construction
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Author : Andrew Dainty
language : en
Publisher: Routledge
Release Date : 2007-01-24
Communication In Construction written by Andrew Dainty and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-24 with Architecture categories.
This book offers practical guidance on possible solutions to communication problems, featuring a number of examples related to the construction industry.
The Two Levels Of Communication Content And Relationship
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Author : Gertraud Magold
language : en
Publisher: epubli
Release Date : 2025-06-30
The Two Levels Of Communication Content And Relationship written by Gertraud Magold and has been published by epubli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-30 with Education categories.
Discover Paul Watzlawick's revolutionary theory on the dual nature of communication. Author Gertraud Magold reveals how every message simultaneously transmits content and relationship signals. This essential guide transforms your conversations in business, relationships, and daily life. Finally understand why misunderstandings occur and learn proven strategies to communicate with clarity and impact.
Content Strategy In Technical Communication
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Author : Guiseppe Getto
language : en
Publisher: Routledge
Release Date : 2019-09-19
Content Strategy In Technical Communication written by Guiseppe Getto and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-19 with Language Arts & Disciplines categories.
Content Strategy in Technical Communication provides a balanced, comprehensive overview of the current state of content strategy within the field of technical communication while showcasing groundbreaking work in the field. Emerging technologies such as content management systems, social media platforms, open source information architectures, and application programming interfaces provide new opportunities for the creation, publication, and delivery of content. Technical communicators are now sometimes responsible for such diverse roles as content management, content auditing, and search engine optimization. At the same time, we are seeing remarkable growth in jobs devoted to these other content-centric skills. This book provides a roadmap including best practices, pedagogies for teaching, and implications for research in these areas. It covers elements of content strategy as diverse as "Editing Content for Global Reuse" and "Teaching Content Strategy to Graduate Students with Real Clients," while giving equal weight to professional best practices and to pedagogy for content strategy. This book is an essential resource for professionals, students, and scholars throughout the field of technical communication.
The Analysis Of Communication Content
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Author : Bernard Berelson
language : en
Publisher:
Release Date : 1948
The Analysis Of Communication Content written by Bernard Berelson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1948 with Communication categories.
The Crucial Content Analysis
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Author : Pasquale De Marco
language : en
Publisher: Pasquale De Marco
Release Date : 2025-04-18
The Crucial Content Analysis written by Pasquale De Marco and has been published by Pasquale De Marco this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-18 with Social Science categories.
**The Crucial Content Analysis** provides a comprehensive and up-to-date guide to the field of content analysis, offering readers a thorough understanding of its principles, methods, and applications. This book is essential reading for researchers, students, and professionals seeking to analyze and interpret various forms of communication. With the increasing volume of data available in today's digital age, content analysis has become more critical than ever before. This book equips readers with the skills and knowledge necessary to navigate this vast data landscape and extract meaningful insights from a wide range of communication sources, including text, images, audio, and video. **The Crucial Content Analysis** delves into the fundamental concepts of content analysis, explaining the different types of analysis, the processes involved, and the various techniques used to code and analyze data. It also explores the ethical considerations and potential biases that researchers need to be aware of when conducting content analysis studies. The book covers a wide range of applications of content analysis across various disciplines, including social sciences, marketing, political science, health communication, and education. Each chapter provides real-world examples and case studies to illustrate how content analysis has been used to gain insights into human behavior, communication patterns, and social trends. In addition to the traditional methods of content analysis, the book also examines emerging techniques, such as computer-assisted content analysis and the use of artificial intelligence in content analysis. It discusses the advantages and limitations of these techniques and provides guidance on how to select the most appropriate method for a particular research project. **The Crucial Content Analysis** is written in a clear and accessible style, making it suitable for readers with varying levels of experience in content analysis. It is an invaluable resource for anyone interested in understanding the intricacies of communication and gaining a deeper understanding of the world around us. If you like this book, write a review on google books!