Content Strategy In Technical Communication
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Content Strategy In Technical Communication
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Author : Guiseppe Getto
language : en
Publisher: Routledge
Release Date : 2019-09-19
Content Strategy In Technical Communication written by Guiseppe Getto and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-19 with Language Arts & Disciplines categories.
Content Strategy in Technical Communication provides a balanced, comprehensive overview of the current state of content strategy within the field of technical communication while showcasing groundbreaking work in the field. Emerging technologies such as content management systems, social media platforms, open source information architectures, and application programming interfaces provide new opportunities for the creation, publication, and delivery of content. Technical communicators are now sometimes responsible for such diverse roles as content management, content auditing, and search engine optimization. At the same time, we are seeing remarkable growth in jobs devoted to these other content-centric skills. This book provides a roadmap including best practices, pedagogies for teaching, and implications for research in these areas. It covers elements of content strategy as diverse as "Editing Content for Global Reuse" and "Teaching Content Strategy to Graduate Students with Real Clients," while giving equal weight to professional best practices and to pedagogy for content strategy. This book is an essential resource for professionals, students, and scholars throughout the field of technical communication.
Technical Communication And The Discipline Of Content
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Author : Rebekka Andersen
language : en
Publisher: Taylor & Francis
Release Date : 2025-09-22
Technical Communication And The Discipline Of Content written by Rebekka Andersen and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-09-22 with Technology & Engineering categories.
This book explores how workflows and technologies that treat content as computable data are changing the roles, work activities, and outputs of professional technical communicators. It describes how the need for disciplinary approaches to design, manage, and deliver content has given rise to “the discipline of content” – content strategy, content design, content engineering, content operations – that increasingly defines a facet of technical communication work in modern organizations. This book draws on extensive research of the discipline of content and dozens of interviews with industry leaders, hiring managers, and academic administrators, educators, and alumni. These first-hand accounts outline how roles and activities in content organizations are changing, how these changes are impacting hiring needs and practices, and what skills and qualities students and early-career professionals now need to obtain content-related jobs and advance to strategic positions. This book also offers guidance for building curricular pathways that prepare students for work in the discipline of content and offers strategies for enhancing pathways through industry outreach and partnerships. A thorough assessment of the implications of the discipline of content for technical communication, this book will be of interest to students and scholars in the fields of technical writing, professional and public writing, content strategy, content marketing and information design.
Content Strategy
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Author : Guiseppe Getto
language : en
Publisher: Taylor & Francis
Release Date : 2022-11-30
Content Strategy written by Guiseppe Getto and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-30 with Technology & Engineering categories.
This comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts. The landscape of technical communication has been revolutionized by emerging technologies such as content management systems, open-source information architecture, and application programming interfaces that change the ways professionals create, edit, manage, and deliver content. This textbook helps students and professionals develop relevant skills for this changing marketplace. It takes readers through essential skills including audience analysis; content auditing; assembling content strategy plans; collaborating with other content developers; identifying appropriate channels of communication; and designing, delivering, and maintaining genres appropriate to those channels. It contains knowledge and best practices gleaned from decades of research and practice in content strategy and provides its audience with a thorough introductory text in this essential area. Content Strategy works as a core or supplemental textbook for undergraduate and graduate classes, as well as certification courses, in content strategy, content management, and technical communication. It also provides an accessible introduction for professionals looking to develop their skills and knowledge.
The Fundamentals Of Content Strategy
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Author : Cybellium Ltd
language : en
Publisher: Cybellium
Release Date : 2024-10-26
The Fundamentals Of Content Strategy written by Cybellium Ltd and has been published by Cybellium this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-26 with categories.
Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Teaching Content Management In Technical And Professional Communication
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Author : Tracy Bridgeford
language : en
Publisher: Routledge
Release Date : 2020-01-31
Teaching Content Management In Technical And Professional Communication written by Tracy Bridgeford and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-31 with Language Arts & Disciplines categories.
This collection offers a comprehensive overview of approaches to teaching the complex subject of content management. The 12 chapters define and explain content management and its accompanying competencies, providing teaching examples in areas including content strategy, topic-based writing, usability studies, and social media. The book covers tasks associated with content management such as analyzing audiences and using information architecture languages including XML and DITA. It highlights the communal aspects of content management, focusing on the work of writing stewardship and project management, and the characteristics of content management in global contexts. It concludes with a look to the future and the forces that shape content management today. The editor situates the collection within a pedagogical exigency, providing sound instructional approaches to teaching content management from a rhetorical perspective. The book is an essential resource for both instructors new to teaching technical and professional communication, and experienced instructors who are interested in upgrading their pedagogies to include content management.
Creating Intelligent Content With Lightweight Dita
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Author : Carlos Evia
language : en
Publisher: Routledge
Release Date : 2018-12-17
Creating Intelligent Content With Lightweight Dita written by Carlos Evia and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-17 with Language Arts & Disciplines categories.
Creating Intelligent Content with Lightweight DITA documents the evolution of the Darwin Information Typing Architecture (DITA) – a widely used open standard for structuring technical content. DITA has grown in popularity and features since its origins as an internal grammar for structuring technical documentation at IBM. This book introduces Lightweight DITA (LwDITA, which should be read as "Lightweight DITA") as a proposed version of the DITA standard that reduces its dependence on complex Extensible Markup Language (XML) structures and simplifies its authoring experience. This volume aims to reconcile discrepancies and similarities in methods for authoring content in industry and academia and does so by reporting on DITA’s evolution through the lens of computational thinking, which has been connected in scholarship and media to initiatives for learning to code and programming. Evia’s core argument is that if technical communicators are trained with principles of rhetorical problem solving and computational thinking, they can create structured content in lightweight workflows with XML, HTML5, and Markdown designed to reduce the learning curve associated with DITA and similar authoring methodologies. At the same time, this book has the goal of making concepts of structured authoring and intelligent content easier to learn and teach in humanities-based writing and communication programs. This book is intended for practitioners and students interested in structured authoring or the DITA standard.
The Profession And Practice Of Technical Communication
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Author : Yvonne Cleary
language : en
Publisher: Taylor & Francis
Release Date : 2021-07-29
The Profession And Practice Of Technical Communication written by Yvonne Cleary and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-29 with Technology & Engineering categories.
This practical text offers a research-based account of the technical communication profession and its practice, outlining emergent touchpoints of this fast-changing field while highlighting its diversity. Through research on the history and the globalization of technical communication and up-to-date industry analysis, including first-hand narratives from industry practitioners, this book brings together common threads through the industry, suggests future trends, and points toward strategic routes for development. Vignettes from the workplace and examples of industry practice provide tangible insights into the different paths and realities of the field, furnishing readers with a range of entry routes and potential career sectors, workplace communities, daily activities, and futures. This approach is central to helping readers understand the diverse competencies of technical communicators in the modern, globalized economy. The Profession and Practice of Technical Communication provides essential guidance for students, early professionals, and lateral entrants to the profession and can be used as a textbook for technical communication courses.
Information Experience
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Author : Craig Baehr
language : en
Publisher: State University of New York Press
Release Date : 2025-06-01
Information Experience written by Craig Baehr and has been published by State University of New York Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-01 with Language Arts & Disciplines categories.
Information isn't simply read or used, rather it creates a holistic experience for users. Information Experience provides a usable framework for developing information products and design thinking practices for a wide range of projects, including application development, content creation, instructional materials, and user experience design. Whether content is created by human, machine, or artificial intelligence, memorable information experiences begin with the user, encompassing how user research, content development strategies, and design tactics fit together in creating engaging information experiences and products. The book provides an in-depth discussion of the components of information experience, including user perception, cognition, environment design, strategic branding, and tactical design. Collectively, these elements provide a foundation for understanding how information products function on a level beyond utility, as holistic and immersive experiences for users.
Teaching Professional And Technical Communication
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Author : Tracy Bridgeford
language : en
Publisher: University Press of Colorado
Release Date : 2018-09-21
Teaching Professional And Technical Communication written by Tracy Bridgeford and has been published by University Press of Colorado this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-21 with Language Arts & Disciplines categories.
Teaching Professional and Technical Communication guides new instructors in teaching professional and technical communication (PTC). The essays in this volume provide theoretical and applied discussions about the teaching of this diverse subject, including relevant pedagogical approaches, how to apply practical aspects of PTC theory, and how to design assignments. This practicum features chapters by prominent PTC scholars and teachers on rhetoric, style, ethics, design, usability, genre, and other central concerns of PTC programs. Each chapter includes a scenario or personal narrative of teaching a particular topic, provides a theoretical basis for interpreting the narrative, illustrates the practical aspects of the approach, describes relevant assignments, and presents a list of questions to prompt pedagogical discussions. Teaching Professional and Technical Communication is not a compendium of best practices but instead offers a practical collection of rich, detailed narratives that show inexperienced PTC instructors how to work most effectively in the classroom. Contributors: Pam Estes Brewer, Eva Brumberger, Dave Clark, Paul Dombrowski, James M. Dubinsky, Peter S. England, David K. Farkas, Brent Henze, Tharon W. Howard, Dan Jones, Karla Saari Kitalong, Traci Nathans-Kelly, Christine G. Nicometo, Kirk St.Amant
The Routledge Handbook Of Ethics In Technical And Professional Communication
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Author : Derek G. Ross
language : en
Publisher: Taylor & Francis
Release Date : 2025-03-06
The Routledge Handbook Of Ethics In Technical And Professional Communication written by Derek G. Ross and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-06 with Language Arts & Disciplines categories.
Featuring specially commissioned chapters from scholars and practitioners across the field, this handbook serves as a touchstone for those who wish to do ethical technical and professional communication in its myriad forms. Offering an overview of what “ethics” in technical and professional communication looks like, what “being ethical” entails, and what it means to “do ethical work,” this handbook is divided into five interrelated parts and an Afterword: Why Ethics? Foundations: What Are Ethics, and How Do They Fit into Technical and Professional Communication? Local Application: What Does “Being Ethical” Mean to the Individual? Institutional Application: What Does “Being Ethical” Mean at the Institutional Level? The Future of Ethics in Technical Communication: What Happens Next? The first of its kind, this accessibly written handbook explores descriptive, normative, applied, and meta-ethics. It will be an indispensable resource for researchers and students in the fields of Technical and Professional Communication, Writing Studies, Rhetoric, and Design.