Communication Research Measures
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Communication Research Measures
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Author : Rebecca B. Rubin
language : en
Publisher: Routledge
Release Date : 2020-08-26
Communication Research Measures written by Rebecca B. Rubin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-26 with Business & Economics categories.
The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed. Communication Research Measures reflects the recent important emphasis on developing and improving the measurement base of the communication discipline. It results in an equal amount of labor saved on the part of the scholars, students, and practitioners who find this book useful, and it contributes in a significant way to research efforts. Originally published by Guilford Press in 1994, now available from Routledge.
Communication Research Measures Iii
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Author : Elizabeth E. Graham
language : en
Publisher: Routledge
Release Date : 2019-09-20
Communication Research Measures Iii written by Elizabeth E. Graham and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-20 with Language Arts & Disciplines categories.
Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline. Volume III features entirely new content and offers an assessment of new measures in mass, interpersonal, instructional, group, organizational, family, health, and intercultural communication and highlights work in emergent subdisciplines in communication, including social media and new communication technologies, sports communication, and public relations. The “best of the best” from 2009 through today, the profiled research measures in Volume III serve as models for future scale development and constitute the main tools that researchers can use for self-administered measurement of people’s attitudes, conceptions of themselves, and perceptions of others. This book is ideal for undergraduate and graduate courses that emphasize quantitative research methods, measurement, and/or survey design across communication studies disciplines.
Communication Research Measures Ii
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Author : Rebecca B. Rubin
language : en
Publisher: Taylor & Francis US
Release Date : 2009
Communication Research Measures Ii written by Rebecca B. Rubin and has been published by Taylor & Francis US this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Communication categories.
Vol. 1: The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication - areas in which the use of formal, quantitative scales is particularly well developed. Communication Research Measures reflects the recent important emphasis on developing and improving the measurement base of the communication discipline. It results in an equal amount of labor saved on the part of the scholars, students, and practitioners who find this book useful, and it contributes in a significant way to research efforts. Originally published by Guilford Press in 1994, now available from Routledge.
Communication Research Measures
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Author : Rebecca B. Rubin
language : en
Publisher:
Release Date :
Communication Research Measures written by Rebecca B. Rubin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Communication Research
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Author : G. M. du Plooy
language : en
Publisher: Juta and Company Ltd
Release Date : 2002
Communication Research written by G. M. du Plooy and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Language Arts & Disciplines categories.
Approaches to conducting advertising, mass-media audiences, and mass-media efficiency research in organizational and development contexts are detailed in this reference. Among the topics covered are qualitative and quantitative approaches to research methodology, the steps involved in the research process, data collection, and the procedures used in applying a research design and interpreting research data. Designed to accommodate a variety of learning styles, this book imparts the framework in which to acquire and develop research, problem solving, and communication skills, and basic individual, moral, and ethical values.
Qualitative Communication Research Methods
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Author : Thomas R. Lindlof
language : en
Publisher: SAGE
Release Date : 2002-09-11
Qualitative Communication Research Methods written by Thomas R. Lindlof and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-09-11 with Language Arts & Disciplines categories.
The Second Edition of Qualitative Communication Research Methods takes readers through every step of the qualitative research process -- from the research idea to the finished report. Unique for its coverage of the entire discipline of Communication, this text now includes a new chapter on computer-mediated communication (identities, relationships, and communities) as well as fully updated and expanded key topics including: developing research questions, coding data, using computers in analysis, and transcription. Processes covered in the text include interviewing, writing field notes, and creating ethical relationships with participants. Qualitative Communication Research Methods, Second Edition, provides students with numerous examples of work in the field illustrating how studies are designed, carried out, written, evaluated, and applied to theory. This interesting and accessible text provides a rewarding and challenging introduction to qualitative methodology.
Understanding Communication Research Methods
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Author : Stephen M. Croucher
language : en
Publisher: Routledge
Release Date : 2021-09-28
Understanding Communication Research Methods written by Stephen M. Croucher and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-28 with Social Science categories.
Using an engaging how-to approach that draws from scholarship, real life, and popular culture, this textbook, now in its third edition, offers students practical reasons why they should care about research methods and offers a practical guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including sample student papers that demonstrate research methods in action. This third edition also includes additional chapters on experimental design and methods of performance, as well as brand new case studies throughout. This textbook is perfect for students and scholars using critical, cultural, interpretive, qualitative, quantitative, and positivist research methods, as well as students of communication studies more generally. It also offers dedicated student resources on the Routledge.com book page and instructor resources at https://routledgetextbooks.com/textbooks/instructor_downloads/. These include links, videos, outlines and activities, recommended readings, test questions, and more.
Communication Research Methods In Postmodern Culture
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Author : Larry Z. Leslie
language : en
Publisher: Routledge
Release Date : 2015-11-19
Communication Research Methods In Postmodern Culture written by Larry Z. Leslie and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-19 with Language Arts & Disciplines categories.
Communication Research Methods in Postmodern Culture explores communication research from a postmodern perspective while retaining key qualitative and quantitative research methods. The author uses easy-to-understand language to incorporate new research methods inspired by contemporary culture and includes review questions and suggested activities designed to help readers understand and master communication research. The blend of new and traditional methods creates a book appropriate to the study of communication in an increasingly complex cultural environment.
Applied Communication Research Methods
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Author : Michael Boyle
language : en
Publisher: Routledge
Release Date : 2015-06-19
Applied Communication Research Methods written by Michael Boyle and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-19 with Language Arts & Disciplines categories.
Applied Communication Research Methods: Getting Started as a Researcher demonstrates how to apply concepts to research problems, issues, projects, and questions that communication practitioners face every day. Recognizing that students engage more directly with research methods when they experience research through hands-on practice, authors Michael Boyle and Mike Schmierbach developed this text to demonstrate the relevance of research in professional roles and communication careers. Along with its distinctive approach to research methods instruction, this text also serves as an enhanced glossary and a superior reference. Students can easily navigate key concepts and terminology, which are linked to practical exercises within the context of the instruction. In-unit activities and features provide numerous opportunities to delve further into topics covered in class, including: Research in Depth – examples of a concept being used in scholarly research Reflect and React – thought-provoking problems and issues that promote reflection and discussion Voices from Industry – Q&As with professionals working in communication industries End-of-unit activities – exercises that reinforce concepts and content Online resources, including sample syllabi, test banks, and more, are available on the companion website: www.routledge.com/cw/boyle.Applied Communication Research Methods is a concise, engaging work that today’s students and industry practitioners will embrace and keep on-hand throughout their careers.
Sourcebook For Political Communication Research
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Author :
language : en
Publisher: Taylor & Francis
Release Date :
Sourcebook For Political Communication Research written by and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.