Communication Skills For Product Managers
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Communication Skills For Product Managers
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Author : Jim Anderson
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2013-11-20
Communication Skills For Product Managers written by Jim Anderson and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-20 with categories.
Do product managers have super powers? Probably not, but there are some product managers who seem to be more successful than others. These "super" product managers seem to be able to make things happen almost effortlessly. What's their secret? What You'll Find Inside: GOT A MINUTE? THE POWER OF MEETING MINUTES BRAINSTORMING: HOW TO DO IT THE RIGHT WAY! HOW QUICKLY DO PRODUCT MANAGERS NEED TO REACT TO BAD PRESS ABOUT THEIR PRODUCT? #1 SECRET WEAPON OF A SUCCESSFUL PRODUCT MANAGER More often than not, when you take a look at how super product managers go about doing their job, you'll quickly discover that they are great communicators. This means that they are able to express their thoughts clearly and get others to quickly understand what they need to have done. The rest of us can learn a lot from these super product managers. What we need to learn is how to improve our communication skills. Oh sure, we already have communication skills; however, we could always use a little help in making them better. One of the most important places that a product manager needs to be a good communicator is in business meetings. So much of what affects our product happens in meetings that knowing how to make the most of face-to-face and online meetings is a key part of the product management job. We also have to know how to make sure that that actions that come out of meetings actually get followed up on. The job of a product manager revolves around communicating with large numbers of different people. This means that we need to know when we should use the phone, email, or face-to-face contact in order to get what we need to have done, done. Contained in this book are the tips and tricks that you are going to need in order to become a more effect communicator. As you read each chapter, take a moment to think about how you can start to use the information in your job immediately. I think that you are going to be both surprised and pleased with just how much this information is going to help you to clearly communicate what you need others to do for you! For more information on what it takes to be a great product manager, check out my blog, The Accidental Product Manager, at: www.TheAccidentalPM.com Good luck!
How Product Managers Can Use Better Communication To Boost Sales
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Author : Jim Anderson
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-01-13
How Product Managers Can Use Better Communication To Boost Sales written by Jim Anderson and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-13 with categories.
As product managers we know how good our product is. The problem that we are facing is that the rest of the world does not know this. The burden of somehow getting them to know the true value of our product rests on our shoulders - we need to find a way to make this happen. In the end, it all comes down to how good our communication skills are. What You'll Find Inside: INTERNET PRODUCT PROMOTION - 4 SECRETS FOR PRODUCT MANAGERS SEXY ADVERTISING: HOW TO GET YOUR PRODUCT NOTICED WHY ROI IS THE WRONG WAY TO MEASURE YOUR PRODUCT'S MARKETING PROGRAM 5 SECRETS TO PRODUCT MANGER SUCCESS AT YOUR NEXT TRADE SHOW In the day and age in which we are living, the internet plays a huge role in how we communicate with our customers. What this means for product managers is that we need to take the time to learn how to leverage this resource to our advantage in order to promote our product. At the same time we can't forget about the power of social media to get the word out about what our product can do. Before people can buy our product, they have to first notice the product. This can start with the product's logo - does it grab and hold on to the customer's attention? Next we need to take a look at the advertising that we are doing for our product. Is it sexy enough - does it capture our customer's interest and leave them wanting to find out more about the product? As we spend both time and effort on trying to get the word out about our product, the issue of trying to measure how successful we are being comes up. The traditional way, calculating a return on investment (ROI) does not always match what we are doing. What we need is a better way to capture the value of a product manager's communication efforts. The secret to good communications between a product manager and their customers is to provide the customer with the information that they want in the format that they want it in. What this means for the product manager is that they are going to have to create several different channels that can be used reach out to customers.
Communication For Product Managers
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Author :
language : en
Publisher:
Release Date : 2018
Communication For Product Managers written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Build your product management and communication skills. Learn how to communicate better with your product team, senior leaders, company partners, and customers.
Powerful Communication For Product Manager
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Author : Ulrike Laubner
language : en
Publisher: BoD – Books on Demand
Release Date : 2022-09-27
Powerful Communication For Product Manager written by Ulrike Laubner and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-27 with Business & Economics categories.
Both companies and HR consultants consider communication to be the most important social skill for the future. For you as a product manager, good communication skills are decisive, both for your career and to ensure that you deliver a successful product. Yet we often still hear complaints about communication not functioning well with other departments and about the lack of acceptance of product management in many companies. Using examples from the real world of business, this unique self-help guide looks at the typical communication difficulties which often arise and highlights potential solutions. There are also several exercises for you to test your new knowledge. The communication skills you acquire will simplify your everyday working life: You will improve your communication skills. You will learn how to convey information more effectively and how to convince stakeholders of your ideas.You will enhance your ability to pose tactical questions in order to increase your knowledge of the market. You will build up skills which will enable you to deliver customer-focused product management. Your company will benefit in different ways: senior management will be able to make decisions faster and development teams will be able to carry out their development work according to real market requirements. In addition, the sales team will find selling easier and employees will get more enjoyment out of their work. I wish you every success in putting these ideas into practice. You will soon find you are experiencing more acceptance from the various departments you deal with.
Effective Product Management
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Author : Jay Harel
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2020-07-02
Effective Product Management written by Jay Harel and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-02 with categories.
Product managers are the unsung heroes of the tech industry, on a mission to build the right product. Achieving this is harder than it seems and involves countless tasks and steps. Despite the challenges, product management is gaining in popularity and attracts the best and the brightest.This practical book will guide you along the roller-coaster ride of the product lifecycle and walk you through the ups and downs of the product management journey. You will find it useful whether you are a product manager yourself or work with product management professionals.
The Product Book How To Become A Great Product Manager
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Author : Product School
language : en
Publisher:
Release Date : 2017-05
The Product Book How To Become A Great Product Manager written by Product School and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05 with Business & Economics categories.
"Nobody asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need? What does a product manager do? Based upon Product School's curriculum, which has helped thousands of students become great product managers, The Product Book answers that question. Filled with practical advice, best practices, and expert tips, this book is here to help you succeed!
Be The Greatest Product Manager Ever
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Author : Lewis Lin
language : en
Publisher:
Release Date : 2019-04-24
Be The Greatest Product Manager Ever written by Lewis Lin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-24 with categories.
A brand new book from Amazon.com best-selling author Lewis C. Lin Be the Greatest Product Manager Ever is the playbook on how you can move up the PM career ladder. This book is suitable for PMs of all levels from individual contributors to senior executives. Features the ESTEEM Method(TM), six proven skills to get the career you want Be the Greatest Product Manager Ever features Lewis C. Lin's brand-new career management framework: the ESTEEM Method(TM). The ESTEEM Method(TM) details, for the first time ever, the six core competencies you need to move up in your PM career: Execution Superior Communication Skills Tactical Awareness Extraordinary Mental Toughness Exceptional Team Builder Moonshot Vision Unlike other books, Lin explains not only why but also how. In other words, Lin will reveal his secret frameworks, tools, and wisdom to strengthen your ESTEEM(TM) competencies including: How to Start Every New Job How to Start Every New Job How to Figure Out What to Do How Stuff Gets Done: System 1 and 2 How to Sound Authoritative Like a Professor How to Establish Your Value How to Get Others to Do What You Want How to Play Office Politics The One Interview Question You Need to Ask Explain Why Your New Direct Reports Will Struggle How to SCAMPER Your Way to a Moonshot Vision Why the Best Visionaries Get into Technical Details If you've ever wondered what you need to do move up the PM career ladder, Lin provides the secret tools, frameworks, and wisdom to make it to the top from PM to CEO.
The Core Skills Of Product Management
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Author : Matt LeMay
language : en
Publisher:
Release Date : 2018
The Core Skills Of Product Management written by Matt LeMay and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
In this video segment, we discuss the first CORE skill of product management: communication, and its guiding principle, "Clarity Over Comfort."
Product Management
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Author : KAUSHIK MUKERJEE
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2009-03-04
Product Management written by KAUSHIK MUKERJEE and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-04 with Business & Economics categories.
In today’s competitive milieu, the product promotion function, along with continuous product innovation and speed of execution, is very important as a critical parameter for a company’s success. Product Management involves designing customized products to fit the exact needs of individual customers. This comprehensive book focuses on the critical issues of product management that enable better product performance in the marketplace. It deals with many new products that straddle across Indian and global markets to give a broad and clear perspective of the current competitive marketing scenario. The text covers such topics as competitive product development and product life cycle strategies, innovation, branding, pricing, segmentation, targeting, positioning, CRM, modern product management tools, and various other issues. Key Features : Provides a clear understanding of managing the product category, and product life cycle. Focuses on the present Indian marketing scenario. Illustrations and websites are provided to acquaint the readers with the latest product information. Gives 20 Case Studies that cover all the critical aspects of product management. Provides Assignments at the end of each chapter to lend a practical touch to the subject. Intended primarily as a text for the postgraduate students of Management, the book will also prove to be a useful learning tool for the students of Marketing and Commerce. Besides, the strategies discussed in the book can be good takeaways for practising managers, and for those interested in learning about Product Management.
Product Management For Dummies
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Author : Brian Lawley
language : en
Publisher: John Wiley & Sons
Release Date : 2017-01-24
Product Management For Dummies written by Brian Lawley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-24 with Business & Economics categories.
Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.