Effective Product Management
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Effective Platform Product Management
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Author : Tabassum Memon
language : en
Publisher: Packt Publishing Ltd
Release Date : 2021-11-12
Effective Platform Product Management written by Tabassum Memon and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-12 with Computers categories.
Turn your platform into the next big thing with expert advice to scale and implement a proven growth roadmap across multiple channels Key FeaturesGain expert insight about platform business models and how they're different to linear productsExplore the end-to-end platform life cycle, from developing a strategy to measuring the outcomeFollow real-life examples to discover the most effective growth strategies your platformBook Description Scaling a platform is a lot different than scaling a product. This is why product managers developing or transitioning to a platform model are often facing completely new challenges – both technical and strategic. But if you want to build the next Amazon, Netflix, Spotify, or a completely new type of platform, then you need to adopt a platform-first approach to change how you invent, develop, and market solutions. This is where Effective Product Platform Management comes in. This book addresses product management as a critical pillar of platform development. It'll help you understand the difference between traditional and modern product management for platforms and even decide whether the platform business model is the way to go for you. As you progress, you'll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also walk you through the practical steps and guidelines that can ease your organization's transition from linear products to platforms. By the end of this platform product management book, you'll have learned the essential aspects of product management for building successful and scalable platforms. You'll also have a clear understanding of the next steps you need to take to perfect and execute your new platform strategy – and take on the world. What you will learnUnderstand the difference between the product and platform business modelBuild an end-to-end platform strategy from scratchTranslate the platform strategy to a roadmap with a well-defined implementation planDefine the MVP for faster releases and test viability in the early stagesCreate an operating model and design an execution planMeasure the success or failure of the platform and make iterations after feedbackWho this book is for If you're a product manager, product owner, product director, or a business executive working on a platform strategy and its day-to-day execution, then this book is for you. It will also be useful for change managers and program managers tasked with transitioning from products to platforms. You won't need any prior knowledge of platform strategy or platform transitioning before you get started, since the book covers all the basics – but taking notes to reflect on your journey as you work through the practical examples in this book is recommended.
Product Management For Dummies
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Author : Brian Lawley
language : en
Publisher: John Wiley & Sons
Release Date : 2017-01-24
Product Management For Dummies written by Brian Lawley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-24 with Business & Economics categories.
Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.
Escaping The Build Trap
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Author : Melissa Perri
language : en
Publisher: O'Reilly Media
Release Date : 2018-11-01
Escaping The Build Trap written by Melissa Perri and has been published by O'Reilly Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-01 with Business & Economics categories.
To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs
Product Management Essentials
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Author : Aswin Pranam
language : en
Publisher: Apress
Release Date : 2017-12-12
Product Management Essentials written by Aswin Pranam and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-12 with Computers categories.
Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you’ll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management. A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful products that are easy-to-use, with the end user in mind. You’ll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app. Aside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other teams can be difficult, and this book will dive into the business and soft skills of product management. After reading Product Management Essentials you will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team. What You Will Learn Gain the traits of a successful PM from industry PMs, VCs, and other professionals See the day-to-day responsibilities of a PM and how the role differs across tech companies Absorb the technical knowledge necessary to interface with engineers and estimate timelines Design basic mocks, high-fidelity wireframes, and fully polished user interfaces Create core documents and handle business interactions Who This Book Is For Individuals who are eyeing a transition into a PM role or have just entered a PM role at a new organization for the first time. They currently hold positions as a software engineer, marketing manager, UX designer, or data analyst and want to move away from a feature-focused view to a high-level strategic view of the product vision.
The Product Manager S Handbook
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Author : Linda Gorchels
language : en
Publisher: McGraw-Hill Companies
Release Date : 2000
The Product Manager S Handbook written by Linda Gorchels and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with New products categories.
"This revised and updated edition fully integrates the Internet and other digital technologies into the product manager's portfolio of tools. The book includes all new information on what it takes to be a successful product manager. It explains the product manager's role in the planning process (including strategic and operational planning), how to evaluate product portfolios, how to propose and develop successful new products, and much more."--BOOK JACKET.
Take Charge Product Management Time Tested Tips Tactics And Tools For The New Or Improved Product Manager
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Author : Greg Geracie
language : en
Publisher: Greg Geracie
Release Date : 2010-07
Take Charge Product Management Time Tested Tips Tactics And Tools For The New Or Improved Product Manager written by Greg Geracie and has been published by Greg Geracie this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07 with Business & Economics categories.
Unlock your product management potential and achieve breakthrough performance for your products and company! If you're looking for an effective and proven approach to product management – one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error – this is the book for you. Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful. Whether you're a new or experienced product manager, or a seasoned executive leading a team of product managers, this hands-on guide arms you with best practices to optimize your time and effectiveness and increase your value. Learn how to: • Understand what's expected of you at each stage of your company's growth • Add value to your organization by understanding your executives' expectations • Evaluate the range of product management approaches available • Gather the mission-critical information you need to succeed • Develop an effective vision for your offering • Align your organization behind your product decisions • Form cross-functional teams and synchronize with the development team • Shift from reactive to proactive product management • Document your results
Product Leadership
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Author : Richard Banfield
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2017-05-12
Product Leadership written by Richard Banfield and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-12 with BUSINESS & ECONOMICS categories.
In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t? This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource. In three parts, Product Leadership helps you explore: Themes and patterns of successful teams and their leaders, and ways to attain those characteristics Best approaches for guiding your product team through the startup, emerging, and enterprise stages of a company’s evolution Strategies and tactics for working with customers, agencies, partners, and external stakeholders
Product Management And New Product Development
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Author : R.K. Srivastava
language : en
Publisher: Excel Books India
Release Date : 2007-01-30
Product Management And New Product Development written by R.K. Srivastava and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-30 with Business & Economics categories.
Product Management is becoming an important function of marketing. This book presents a broad perspective of the subject to develop a correct perception about it, and is divided into twenty seven chapters.This is the first attempt by the author to bring out the essential facets of product management. The book contains a mix of text as well as research based articles.This book covers the following topics: v How to be an effective product manager?v Changing job function of product managersv How to select the right product managers?v How to improve the efficiency of resources?v Effective marketing planv New product development and selection procedurev Factors that can influence the success of a brandv Measuring brand equity and valuing brandsv Brand architecturev Concept of UCPv New product introduction
101 Tips For Effective Product Managers
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Author : Michael Fox
language : en
Publisher:
Release Date : 2020-01-14
101 Tips For Effective Product Managers written by Michael Fox and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-14 with categories.
What you get with this book? Purchasing the book gives you access to a Q&A course on product management with Michael Fox and Paolo Messina. In this video course the authors respond to 17 questions asked by product managers and aspiring product managers. You also get a $50 coupon for Artificial Intelligence Product management courses on Innodemia. Who Is the Book for ? The book is for product managers in the 0-5 years range when they are starting or transitioning from one position to another. The book is also useful to those who are preparing interviews as it shows real life examples that are usually not covered in product management books. During the review phase of the book, several product executives found it an excellent resource to remind themselves of practical scenarios and skills around product management. Therefore any product manager can take their words not ours. We also believe that product owners and product marketers will benefit from this book because a lot of their everyday operations overlap with those of product managers. Additionally we have created an entire section of the book on the interface between product and marketing. Why did we write this book on product management ? The position of product management is usually very idealized and a lot of material covers fancy aspects of this job (or the way to pass an interview). We wanted to help those who are getting into the field or are migrating from one position to another with real, effective and straight to the point. This book can help product managers accelerate their transition, have more situational awareness and achieve a satisfactory level of proficiency. What you find in this book The book is designed around practical situations. Particularly we describe the interaction with many stakeholders such as engineers, marketers, sales personnel, support, operations and peers. This is a wealth of practical know how that is at the center of your day to day life as product manager. Additionally the books dwells a lot around the psycho behavior of customers and users and how you can leverage this to design products, experiences and flows that satisfy your users'' needs. The book also explains how product managers should factor the business context in their approach to the various situations described. For example the nature of the business, consumers or business to business. The business model, service, royalty, one time purchase, etc. Finally the book covers several areas at the interface of product management and marketing with a particular emphasis around digital marketing. How is this book different ? Either you are a professional already working or still a student, todays'' life is hectic and people''s attention span is diminishing by the day. This is why the book is condensed in simple yet thorough and direct tips that allow you to get real advice without spending weeks in reading. The book is structured around the idea that if we provide you with a context, and example and a recipe to solve that example you can then more easily apply the concept and develop the right mindset to execute product management, product design and product research tasks more effectively and with higher personal satisfaction. Our goal is for you to become situationally aware and to know you are not the first one nor are you are alone when facing complex situations where multiple stakeholders have divergent requests and where trade offs are unclear or ambiguous. The video course, which is a companion to this book, contains many additional sections,an example: A Framework for Product Managers Strategy versus Tactics: Coca Cola Colossal Failure Strategy versus Tactics: The SAAS Launch Lessons When Execs Who Don''t Know What They Want How To Thrive Managing Small Product Lines How to Break in Product Management Essentials for non tech product manager and...other 9 chapters
Effective Product Management
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Author : Jay Harel
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2020-07-02
Effective Product Management written by Jay Harel and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-02 with categories.
Product managers are the unsung heroes of the tech industry, on a mission to build the right product. Achieving this is harder than it seems and involves countless tasks and steps. Despite the challenges, product management is gaining in popularity and attracts the best and the brightest.This practical book will guide you along the roller-coaster ride of the product lifecycle and walk you through the ups and downs of the product management journey. You will find it useful whether you are a product manager yourself or work with product management professionals.