Product Management And New Product Development
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New Product Development
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Author : Marc Annacchino
language : en
Publisher: Butterworth-Heinemann
Release Date : 2003-09-15
New Product Development written by Marc Annacchino and has been published by Butterworth-Heinemann this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-15 with Business & Economics categories.
Covers the entire process of product development from idea to launch without missing a step!
Product Management And New Product Development
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Author : R.K. Srivastava
language : en
Publisher: Excel Books India
Release Date : 2007-01-30
Product Management And New Product Development written by R.K. Srivastava and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-30 with Business & Economics categories.
Product Management is becoming an important function of marketing. This book presents a broad perspective of the subject to develop a correct perception about it, and is divided into twenty seven chapters.This is the first attempt by the author to bring out the essential facets of product management. The book contains a mix of text as well as research based articles.This book covers the following topics: v How to be an effective product manager?v Changing job function of product managersv How to select the right product managers?v How to improve the efficiency of resources?v Effective marketing planv New product development and selection procedurev Factors that can influence the success of a brandv Measuring brand equity and valuing brandsv Brand architecturev Concept of UCPv New product introduction
Innovation Management And New Product Development
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Author : Paul Trott
language : en
Publisher: Pearson Education
Release Date : 2005
Innovation Management And New Product Development written by Paul Trott and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.
New Products Management
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Author : Charles Merle Crawford
language : en
Publisher: McGraw-Hill Companies
Release Date : 1991
New Products Management written by Charles Merle Crawford and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
New Products Management provides future new product managers and team leaders with a complete toolkit for learning and executing the product development process. Students learn how real-world managers oversee effective strategy development, manage teams, evaluate ideas, and manage the technical and financial aspects of new product management. Book jacket.
Handbook Of New Product Development Management
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Author : Christoph Loch
language : en
Publisher: Routledge
Release Date : 2008
Handbook Of New Product Development Management written by Christoph Loch and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
This text provides a comprehensive view of the challenges in managing the development of new products from well-known and leading contributors in the field.
Handbook Of Research On New Product Development
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Author : Peter N. Golder
language : en
Publisher: Edward Elgar Publishing
Release Date : 2018-02-23
Handbook Of Research On New Product Development written by Peter N. Golder and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-23 with Business & Economics categories.
New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.
Innovation Management And New Product Development
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Author : Paul Trott
language : en
Publisher: Pearson
Release Date : 2016-09-01
Innovation Management And New Product Development written by Paul Trott and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-01 with categories.
Revised edition of the author's Innovation management and new product development, 2012.
Innovation And New Product Planning
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Author : Kenneth B. Kahn
language : en
Publisher: Routledge
Release Date : 2020-12-28
Innovation And New Product Planning written by Kenneth B. Kahn and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-28 with Business & Economics categories.
This practical book introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed across two broad themes: product development and product management. Importantly, the book emphasizes the 21st-century strategic and creative mindset necessary to drive business innovation activities in a concise, yet comprehensive manner. The book delves into the front end of innovation and formal product development activities, examining the topics of opportunity identification, concept generation and evaluation, technical development, product design, testing, launch strategies, product management, life cycle management, brand management, and vital elements for international success. There are stand-alone notes that serve to apprise readers on related topics such as the use of agile product development methodologies, the formation of business entities, and recommended best practices for new product development. The book excels at providing relevant examples and applied tools that augment the concepts to offer valuable connections to real-world product planning efforts. This book is particularly useful as a guide to learning the fundamental concepts and strategies associated with innovation and new product planning. Among student audiences, upper-level undergraduate and first-year graduate students are likely to benefit as the book embraces its position to serve as a primer on product development and management.
Innovation Management And New Product Development
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Author : Paul Trott
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 2002
Innovation Management And New Product Development written by Paul Trott and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
INNOVATION AND NEW PRODUCT DEVELOPMENT, 2ND EDITIONInnovation Management is often treated as a series of separate specialisms, rather than an integrated task. The second edition of Paul Trott's INNOVATION MANAGEMENT AND PRODUCT DEVELOPMENT, brings together innovation management and new product development, the role of intellectual property and the management of research and development. Particular emphasis is placed on the need to view innovation as a management process and a conceptual framework is introduced emphasizing the importance of internal processes and external linkages. Not only does the text examine how the heritage and knowledge base of an organisation drive the development of business opportunities, but it also deals with the wide subject of technology management and how companies manage research and development.New to this edition: *four new chapters - E-commerce; Managing Intellectual Property; The Role of Market Research in New Product Development; Innovation and Operations Management and Innovation Policies *new case studies at the end of each chapteras well as increased coverage of: *electronic commerce *intellectual property *brand management and market research
Innovation Management And New Product Development
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Author : Paul Trott
language : en
Publisher:
Release Date : 2021
Innovation Management And New Product Development written by Paul Trott and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Industrial management categories.
Innovation Management and New Product Development by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps you abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations andimages in every chapter. Clear and informed coverage of the management processes of new product development, coupled with a practical orientation oftaking you through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses.