Communications Strategy For Public Education
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Maximum Impact
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Author : Brian K. Creasman
language : en
Publisher: Rowman & Littlefield
Release Date : 2020-11-01
Maximum Impact written by Brian K. Creasman and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-01 with Education categories.
Maximum Impact is an affirmation of the importance of communication by America’s local boards of education and superintendents. The book is based on principles developed in our professional roles as authors, a district superintendent, educational researcher, broadcast journalist, public affairs and social media director and government spokesperson. Each chapter - highlighting critical aspects of team communication by boards of education and the superintendent - is grounded in our work and experience. Our belief in communication as a tool for district transformation leads us to focus on dynamics between school leaders and the need to deploy a strategic communication strategy, a first book in today’s literature. We endeavor to help boards of education and superintendents - aspiring, novice or veteran – to recognize the vital nature of communication in the governance and leadership of public education, now and in the future. With the call for more transparency in government, including public education, we offer our primary target audience of school leaders with new principles of communication that will help them to engage the community, employees and stakeholders in helping to make their school district successful!
Communications Strategy For Public Education
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Author :
language : en
Publisher:
Release Date : 1986
Communications Strategy For Public Education written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Blood cholesterol categories.
Strategic Communications For School Leaders
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Author : Vicki Gunther
language : en
Publisher: Rowman & Littlefield Publishers
Release Date : 2011-03-16
Strategic Communications For School Leaders written by Vicki Gunther and has been published by Rowman & Littlefield Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-16 with Education categories.
Gunther, McGowan and Donegan draw on their own experiences and those of others in the field, to explain the importance of communication in school leadership. In focusing on the communication process—why it's critical for schools, and how it can be executed well—they make the case that communication must be a primary emphasis for leaders, not an afterthought. In Strategic Communications for School Leaders, the authors provide the insights and skills necessary for understanding the role of communication in educational leadership. They also lay the foundation for helping leaders-and those that aspire to be-create and execute communication plans that help to win the trust of an increasingly skeptical public and provide a means to advocate for schools' appropriate share of scarce resources. Topics addressed in the book include the following: understanding the audiences and their information channels; aligning the school leaders' messages with their educational goals and values; telling stories and using illustrative examples; delivering honest and credible messages (including admitting mistakes); using technology intelligently and appropriately; and creating and adhering to a communications plan.
How To Market Your School
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Author : Johanna M. Lockhart
language : en
Publisher: R&L Education
Release Date : 2010-12-16
How To Market Your School written by Johanna M. Lockhart and has been published by R&L Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-16 with Education categories.
Increased competition, declining resources, changing demographics, news media scrutiny, and the importance of public perceptions are reasons why schools and school districts need an effective marketing program. However, even school and district administrators who recognize the importance of marketing often feel unprepared to initiate and maintain a strategic marketing effort. How to Market Your School is a comprehensive guide that provides school administrators with tools to help them create, implement, and maintain a successful marketing program. Topics covered include developing a marketing strategy, marketing research, communications, media relations, building beneficial partnerships, public relations, and fund raising. Although written for public school administrators, the book is equally applicable to private and charter schools.
Entertainment Education
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Author : Arvind Singhal
language : en
Publisher: Routledge
Release Date : 2012-12-06
Entertainment Education written by Arvind Singhal and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Language Arts & Disciplines categories.
Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.
Strategy Development Workshop For Public Education On Weight And Obesity
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Author : DIANE Publishing Company
language : en
Publisher: DIANE Publishing
Release Date : 1995-10
Strategy Development Workshop For Public Education On Weight And Obesity written by DIANE Publishing Company and has been published by DIANE Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-10 with Body weight categories.
Examines issues related to obesity in the U.S. Based on four panels: The Epidemiology of Obesity & Cardiovascular Disease (in children & in adults); Strategies for Obesity Prevention (school-based, family-based, & community-based), Issues in Educating the Public About Weight & Obesity (nutrition in adolescence, smoking & weight, physical activity); Communication Strategies for Educating the Public (audience segmentation, targeting children & adolescents). Contains detailed statistical information. Charts & tables.
Strategy Development Workshop For Public Education On Weight An Obesity September 24 25 1992
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Author :
language : en
Publisher:
Release Date : 1994
Strategy Development Workshop For Public Education On Weight An Obesity September 24 25 1992 written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Exercise categories.
Maximize Your School Marketing
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Author : Johanna M. Lockhart
language : en
Publisher: Rowman & Littlefield
Release Date : 2016-10-08
Maximize Your School Marketing written by Johanna M. Lockhart and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-08 with Business & Economics categories.
Maximize Your School Marketing offers school administrators effective ways to enhance their existing school marketing strategy using the essential elements of public relations, media relations, social media, community partnerships, and fundraising. Extensive examples and case studies serve to illustrate key information. Finally, three “real-life” school marketing success stories provide illustration, motivation, and inspiration.
Strategic Communications For Nonprofits
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Author : Kathy Bonk
language : en
Publisher: John Wiley & Sons
Release Date : 2008-09-17
Strategic Communications For Nonprofits written by Kathy Bonk and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-17 with Business & Economics categories.
This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.
How To Deal With Community Criticism Of School Change
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Author : Marjorie Ledell
language : en
Publisher: Association for Supervision & Curriculum Development
Release Date : 1993
How To Deal With Community Criticism Of School Change written by Marjorie Ledell and has been published by Association for Supervision & Curriculum Development this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Education categories.
Strategies for administrators who deal with community criticism of school change are provided in this handbook. Chapter 1 explains the need for a comprehensive communications strategy and a communications team. Chapter 2 describes ways to build support with various constituencies, including how to gather information about different groups' concerns and how to identify opinion leaders. The third chapter discusses how to talk plainly about school restructuring, including a list of "red flag" terms and commonly asked questions. Different formats for effective communication are described in chapter 4. The fifth chapter offers guidelines for working with the media to distribute information. Chapter 6 provides suggestions for responding to three specific attack strategies. The final chapter concludes that even if no organized opposition to school change exists, educators must communicate effectively and democratically. Without public understanding and support, restructuring efforts will be difficult, if not impossible, to initiate and maintain. One figure and a list of 15 resources are included. (LMI)